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How to buy Alibaba (BABA) shares from Australia

Is now the time to invest in the Chinese e-commerce giant?


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Alibaba Group (BABA) is a Chinese multinational e-commerce, retail, artificial intelligence (AI) and payments technology company listed on the New York Stock Exchange. Today it's the biggest retailer in the world and its annual 24-hour shopping event Singles Day racks up of tens of billions of dollars in sales each year, surpassing all US retailers combined.

To buy shares in Alibaba you'll need to open a share trading account with a broker that offer US stocks. Follow our guide to get an update on the company's latest performance, its broker rating and a list of trading platforms that offer BABA shares.

Recent stock performance of BABA

Before investing in a company like Alibaba, it's important to review its past stock prices, recent news headlines and its latest profit results. Remember, past performance is no guarantee of future results.

This is not a recommendation, it represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Alibaba's financial performance

Review how Alibaba has performed over the past three years.. All figures shown are in Chinese Yuan (CNY/¥).

YearRevenueOperating incomeNet incomeTotal assetsTotal equityEmployees
2016CN¥101.143 billionCN¥29.102 billionCN¥71.289 billionCN¥364.450 billionCN¥249.539 billion34,985
2017CN¥158.273 billionCN¥48.055 billionCN¥41.226 billionCN¥506.812 billionCN¥321.129 billion50,092
2018CN¥250.266 billionCN¥69.314 billionCN¥61.412 billionCN¥717.124 billionCN¥436.438 billion66,421

Alibaba's technical performance

Technical analysis is the mathematical study of a stock's price based on its recent trends. Here's what several key technical indicators are saying about Alibaba's current stock trend, according to charting service TradingView.

Compare trading platforms that offer Alibaba shares

Data indicated here is updated regularly
Name Product Standard brokerage fee Standard brokerage for US shares Inactivity fee Currency conversion fee Markets
IG Share Trading
AUD 8 or
AUD 50 per quarter if you make fewer than three trades in that period
ASX shares
Global shares
Margin trading
Active trader brokerage discount: AUD 5 or 0.05% if you've placed 3 trades or more in the prior month.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, forex and CFDs, plus get access to 24-hour customer support.
eToro Share Trading (US stocks)
USD 10 per month if there’s been no login for 12 months
US shares
Zero brokerage share trading on US stocks with trades as low as $50.
Note: This broker offers CFDs which are volatile investment products and most clients lose money trading CFDs with this provider.
Join the world’s biggest social trading network when you trade stocks, commodities and forex from the one account.
CMC Markets Stockbroking
AUD 11 or
USD 19.95
AUD 15 per month if you make no trades in that period
ASX shares
Global shares
Margin trading
Options trading
Access a broad range of investment products from Australia and overseas.
Invest in managed funds, trade shares, warrants, options and CFDs listed across the ASX, SSX and Chi-X, and other major global exchanges, including US, Canada and UK markets.

Compare up to 4 providers

How to stay up to date with Alibaba stock

When buying or selling shares in any company, pay attention to its current affairs by monitoring elements like:

  • Financial reporting. Company's typically release financial reports twice a year, however this isn't always the case. Alibaba reports annually on March 31st as well as quarterly. These reports let you know how the company is performing, which affects the stock price.
  • Company news. Keep an eye on the news. New product releases, global expansion and changes to senior management can affect a company's stock price.
  • Wider news. External geopolitical events often affect Alibaba's share price. This includes policy changes in both the US and China as well as trade disputes and political announcements.
  • Does the company pay dividends? If a company pays dividends, they pay some of their profits back to shareholders. Currently, Alibaba does not pay dividends on their shares.
  • Shareholder meetings. Often held annually, these meetings invite large shareholders to attend and vote on matters relating to the company, pushing the direction of the company.

Things to consider before investing

  • What does the company do? Companies are rarely straight forward in the services they provide. Alibaba is known for its shopping platform, but it also engages in cloud computing, payments technology, mobile entertainment and artificial intelligence.
  • Is it making profits? Stay on top of Alibaba's annual earnings reports as this can affect its stock price. In the 18/19 FY, Alibaba reporter 114.92 billion yuan in profits, 42% up from the year before.
  • Who are the main competitors? Know if the company is a market leader, a newcomer or a fast-growing disrupter. If the company you're considering operates globally, keep an eye on foreign competition as well.
  • Who runs the company? Knowing the leaders can tell you something about the company's stability and management style. Alibaba's renowned founder Jack Ma stepped down in September as the CEO replaced by Daniel Zhang.
  • Is the company's position sustainable? If you're looking for a long-term investment, you need to evaluate the likelihood of the company sticking around. If you're looking for a short-term gain, this is less important.
  • Is there room for future growth? Look at the company's outlook for medium- to long-term growth to determine whether it's reached its maximum size or has room to grow.

Bottom line

No company is infallible — not even one that makes over double the GDP of Liechtenstein. Before buying or selling stock in Alibaba, do your research and make sure you're comfortable with the risks.

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

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