How to buy Adore Beauty Group (ABY) shares
Learn how to easily invest in Adore Beauty Group shares.
We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!
Founded in 2000, Adore Beauty Group Ltd. (ASX: ABY) is an Australian online retailer specialising in beauty and health products. It went public on the Australian Securities Exchange in October 2020 and was one of the country's biggest IPOs of the year, raising $192 Million. As of 2021, it housed more than 230 brands and 11,000 products for Australian and New Zealand customers.
How to buy Adore Beauty shares
Your can buy Adore Beauty shares by signing up to a share trading platform:
- Compare share trading platforms. To buy shares in an Australian company, you'll need to sign up to a platform with ASX market access. If you're a beginner, look for a platform with low commissions and investment tools to track your portfolio. Narrow down top brands with our comparison table below.
- Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
- Search for Adore Beauty. Find the stock by name or ticker symbol: ABY. Research its history to confirm it's a solid investment against your financial goals.
- Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Adore Beauty stock reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
- Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Adore Beauty, depending on your broker.
- Check in on your investment. Congratulations, you own a part of Adore Beauty. Optimise your portfolio by tracking how your stock, and even the business, performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.
What we know about the Adore Beauty IPO
Adore Beauty's IPO was underwritten by lead managers Morgan Stanley, UBS, and Shaw and Partners and it listed on the ASX on 23 October under ABY. The offer raised $269.5 million at a share price of $6.75.
At this stage, Adore Beauty doesn't expect to pay a dividend in the near future, making this a growth play.
|Adore Beauty IPO key numbers|
|Total number of shares available under the offer||33.9 (millions)|
|Proposed ASX code||ASX: ABY|
|Target market cap||$635.3 million|
|Retail offer opens||14 October|
|Retail offer closes||21 October|
|Expected listing on ASX||23 October|
|Expected despatch of holding statements||29 October|
Source: Adore Beauty prospectus
Adore Beauty says it will use the capital raised in the IPO to fund its growth strategy, including the launch of a new app.
Adore Beauty was launched in 2000 by Kate Morris and James Height and is headquartered in Melbourne, Australia. Its website hosts 11,000 products from over 230 global brands.
In 2006 the company partnered with its first global brand, Clarins. In 2016, it launched Beauty IQ, an integrated content, news, reviews, marketing and ecommerce platform. In 2019, Adore Beauty launched its dedicated New Zealand website.
Although it opened a store with Chinese marketplace Alibaba in 2016 as a way to enter the Chinese market, it shut its doors on the platform six months later citing strategic changes.
Adore Beauty balance sheet
Adore Beauty's main source of revenue is through the sale of beauty and personal care products online.
The good news is that the company is clearly growing and its bottom line has particularly benefited from the rise in demand for online shopping during COVID-19.
In FY20, the Company generated $121.1 million of revenue, up from $52 million in FY18 and the company has also been profitable over the last 12 months. Estimated net profit (NPAT) in FY20 was $2.5 million, up from just $500,000 the year before.
Adore Beauty is a well established brand in the Australian market with a fairly fast growing customer base. Over the last four years, it has seen active customer numbers grow 278% to 590,000.
Compare ASX share trading platforms
To buy stock in Adore Beauty once it lists, you'll need to open a brokerage account with access to ASX stocks. Compare your options using the table below to find the best fit.
Compare share trading platforms
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
More guides on Finder
How to watch UFC 270 Ngannou vs Gane online and start time in Australia
Heavyweight stars Fancis Ngannou and Cyril Gane headline UFC 270.
Why has the Rio Tinto share price dropped today?
Shares in Rio Tinto have climbed more than 15% in the last month.
Today’s ASX top stocks: Stanmore Coal (SMR ↑5.2%), Kelly Partners Group Holdings (KPG ↑3.3%)
The 10 biggest movers on the ASX for Friday 21 January 2022.
Beauty Product of the Week: Gisou Honey Infused Leave-In Conditioner
This leave-in conditioner transformed my unwashed mop into silky locks that would make Rapunzel envious.
Samsung confirms Galaxy S22 Ultra will be a Note phone
Samsung's next flagship S22 phone will be, in its own less than subtle phrasing, "noteworthy".
Top 10 TV shows in Australia this week and where to watch them
A fun superhero series, an epic sci-fi and a dark teen drama are among our top picks this week.
N95 vs KN95 face masks: What’s the difference?
Which one protects you best, and where can you buy them online?
9 tips for founders I learned from launching a startup in a pandemic
Here’s what Ryan Edwards-Pritchard learned so far about building a startup in the grips of a pandemic.
Get more from Finder
Join 400,000+ Aussies, trade Bitcoin and get your free credit score.
Sign up for our FREE 8-week course to get on the property ladder.
Ask an Expert