How to buy shares in Adore Beauty
The Adore Beauty IPO is expected to be one of the biggest of the year. Here's how to invest.
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Buckle up investors, Adore Beauty has listed the Australian Securities Exchange (ASX) in what is one of the country's biggest IPOs of 2020.
Adore Beauty is an Australian ecommerce website that offers global and domestic beauty and personal care products, some of which are exclusive to Adore. To date, it has a customer base of more than 590,000 and features 11,000 products.
The company raised $270 million with an offer price of $6.75 per share. It went public on 23 October under the ticker code ABY.
How to buy shares in Adore Beauty
To invest in an IPO, you'll need to be registered with a participating broker. This can be tricky for retail investors because there are usually only a few firms allocated for each IPO and they are typically full-service stockbrokers.
Your other option is to buy shares in Adore Beauty once it goes public. To do that, you'll need to be signed up to a share trading platform:
- Compare share trading platforms. To buy shares in an Australian company, you'll need to sign up to a platform with ASX market access. If you're a beginner, look for a platform with low commissions and investment tools to track your portfolio. Narrow down top brands with our comparison table below.
- Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
- Search for Adore Beauty. Find the stock by name or ticker symbol: ABY. Research its history to confirm it's a solid investment against your financial goals.
- Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Adore Beauty stock reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
- Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Adore Beauty, depending on your broker.
- Check in on your investment. Congratulations, you own a part of Adore Beauty. Optimise your portfolio by tracking how your stock, and even the business, performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.
What we know about the Adore Beauty IPO
Adore Beauty's IPO was underwritten by lead managers Morgan Stanley, UBS, and Shaw and Partners and it listed on the ASX on 23 October under ABY. The offer raised $269.5 million at a share price of $6.75.
At this stage, Adore Beauty doesn't expect to pay a dividend in the near future, making this a growth play.
|Adore Beauty IPO key numbers|
|Total number of shares available under the offer||33.9 (millions)|
|Proposed ASX code||ASX: ABY|
|Target market cap||$635.3 million|
|Retail offer opens||14 October|
|Retail offer closes||21 October|
|Expected listing on ASX||23 October|
|Expected despatch of holding statements||29 October|
Source: Adore Beauty prospectus
Adore Beauty says it will use the capital raised in the IPO to fund its growth strategy, including the launch of a new app.
Adore Beauty was launched in 2000 by Kate Morris and James Height and is headquartered in Melbourne, Australia. Its website hosts 11,000 products from over 230 global brands.
In 2006 the company partnered with its first global brand, Clarins. In 2016, it launched Beauty IQ, an integrated content, news, reviews, marketing and ecommerce platform. In 2019, Adore Beauty launched its dedicated New Zealand website.
Although it opened a store with Chinese marketplace Alibaba in 2016 as a way to enter the Chinese market, it shut its doors on the platform six months later citing strategic changes.
Adore Beauty balance sheet
Adore Beauty's main source of revenue is through the sale of beauty and personal care products online.
The good news is that the company is clearly growing and its bottom line has particularly benefited from the rise in demand for online shopping during COVID-19.
In FY20, the Company generated $121.1 million of revenue, up from $52 million in FY18 and the company has also been profitable over the last 12 months. Estimated net profit (NPAT) in FY20 was $2.5 million, up from just $500,000 the year before.
Adore Beauty is a well established brand in the Australian market with a fairly fast growing customer base. Over the last four years, it has seen active customer numbers grow 278% to 590,000.
Compare ASX share trading platforms
To buy stock in Adore Beauty once it lists, you'll need to open a brokerage account with access to ASX stocks. Compare your options using the table below to find the best fit.
Important: Share trading can be financially risky and the value of your investment can go down as well as up. “Standard brokerage” fee is the cost to trade $1,000 or less of ASX-listed shares and ETFs without any qualifications or special eligibility. If ASX shares aren’t available, the fee shown is for US shares. Where both CHESS sponsored and custodian shares are offered, we display the cheapest option.
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