How to buy adidas shares

adidas AG (ADS) is a leading footwear & accessories business with stocks listed in Germany. It opened the day at EUR€€291.75 after a previous close of EUR€€293. During the day the price has varied from a low of EUR€291.75 to a high of EUR€291.75. The latest price was EUR€291.75 (25 minute delay). adidas is listed on the F. All prices are listed in Euros.

How to buy shares in adidas

1. Compare share trading platforms. To buy shares in a company that's listed outside of Australia, you'll need to find a trading platform that offers access to global stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
3. Search for adidas. Find the share by name or ticker symbol: ADS. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until adidas reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of EUR€€296.55, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of adidas, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of adidas. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

adidas share price

Use our graph to track the performance of ADS stocks over time.

adidas shares at a glance

• Live prices
• Key figures

Information last updated 2021-06-17.

Open	€291.75
High	€291.75
Low	€291.75
Close	€291.75
Previous close	€293
Change	€-1.25
Change %	-0.4266%
Volume	40

Information last updated 2021-06-10.

52-week range	€219.5 - €306
50-day moving average	€283.7403
200-day moving average	€283.271
Target price	€223.59
PE ratio	59.3865
Dividend yield	€3 (1.02%)
Earnings per share (TTM)	€4.906

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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy adidas stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of adidas AG by TradingView

adidas price performance over time

Historical closes compared with the last close of €291.75

1 week (2021-06-10)	-0.51%
1 month (2021-05-17)	-1.52%
3 months (2021-03-17)	2.19%
6 months (2020-12-17)	-1.27%

1 year (2020-06-17)	20.96%
2 years (2019-06-17)	10.95%
3 years (2018-06-15)	45.80%
5 years (2016-06-17)	148.08%

Is adidas under- or over-valued?

Valuing adidas stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of adidas's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

adidas's P/E ratio

adidas's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 59x. In other words, adidas shares trade at around 59x recent earnings.

adidas's PEG ratio

adidas's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.8826. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into adidas's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

adidas's EBITDA

adidas's EBITDA (earnings before interest, taxes, depreciation and amortisation) is EUR€2 billion.

The EBITDA is a measure of a adidas's overall financial performance and is widely used to measure a its profitability.

adidas financials

Revenue TTM	EUR€20.7 billion
Operating margin TTM	7.04%
Gross profit TTM	EUR€9.9 billion
Return on assets TTM	4.29%
Return on equity TTM	12.54%
Profit margin	4.63%
Book value	€37.318
Market capitalisation	EUR€56.8 billion

TTM: trailing 12 months

adidas's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like adidas.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

adidas's total ESG risk score

Total ESG risk: 12.88

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and adidas's overall score of 12.88 (as at 12/31/2018) is excellent – landing it in it in the 8th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like adidas is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

adidas's environmental score

Environmental score: 1.18/100

adidas's environmental score of 1.18 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that adidas is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

adidas's social score

Social score: 5.4/100

adidas's social score of 5.4 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that adidas is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

adidas's governance score

Governance score: 5.79/100

adidas's governance score puts it squarely in the 3rd percentile of companies rated in the same sector. That could suggest that adidas is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

adidas's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. adidas scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that adidas hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

adidas AG was last rated for ESG on: 2019-01-01.

Total ESG score	12.88
Total ESG percentile	7.58
Environmental score	1.18
Environmental score percentile	3
Social score	5.4
Social score percentile	3
Governance score	5.79
Governance score percentile	3
Level of controversy	3

adidas share dividends

We're not expecting adidas to pay a dividend over the next 12 months.

Have adidas's shares ever split?

adidas's shares were split on a 4:1 basis on 5 June 2006. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your adidas shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for adidas shares which in turn could have impacted adidas's share price.

adidas share price volatility

Over the last 12 months, adidas's shares have ranged in value from as little as EUR€219.5 up to EUR€306. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (F average) beta is 1, while adidas's is 0.8441. This would suggest that adidas's shares are less volatile than average (for this exchange).

adidas overview

adidas AG, together with its subsidiaries, designs, develops, distributes, and markets athletic and sports lifestyle products worldwide. The company operates through ten segments: Europe, North America Adidas, North America Reebok, Asia-Pacific, Russia/CIS, Latin America, Emerging Markets, Adidas Golf, Runtastic, and Other Centrally Managed Businesses. It offers footwear; apparel; accessories and gear, such as bags, balls, and fitness equipment; and golf products under the adidas and Reebok brands. The company is also involved in the operation of Runtastic, a digital health and fitness space; and Y-3 label business activities. It sells its products through approximately 2,500 own-retail stores; mono-branded franchise stores; and wholesale distribution, as well as its e-commerce channel. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

Frequently asked questions

• What percentage of adidas is owned by insiders or institutions?

  Currently 10.432% of adidas shares are held by insiders and 48.562% by institutions.

• When does the fiscal year end for adidas?

  adidas's fiscal year ends in December.

• Where is adidas based?

  adidas's address is: Adi-Dassler-Strasse 1, Herzogenaurach, Germany, 91074