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How to buy adidas (ADS) shares in Australia

Learn how to easily invest in adidas shares.

adidas AG (ADS) is a leading footwear & accessories business with stocks listed in Germany. It opened the day at EUR€€184.32 after a previous close of EUR€€185.48. During the day the price has varied from a low of EUR€184.32 to a high of EUR€185.84. The latest price was EUR€185.84 (25 minute delay). adidas is listed on the F. All prices are listed in Euros.

How to buy shares in adidas

  1. Compare share trading platforms. To buy shares in a company that's listed outside of Australia, you'll need to find a trading platform that offers access to global stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for adidas. Find the share by name or ticker symbol: ADS. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until adidas reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of EUR€€185.48, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of adidas, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of adidas. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

adidas stock price (F:ADS)

Use our graph to track the performance of ADS stocks over time.

adidas shares at a glance

Information last updated 2023-11-28.
Open€184.32
High€185.84
Low€184.32
Close€185.84
Previous close€185.48
Change €0.36
Change % 0.1941%
Volume 348
Information last updated 2023-11-25.
52-week range€114.5179 - €188.3
50-day moving average €169.9164
200-day moving average €165.4729
Target price€223.59
PE ratio N/A
Dividend yield €0.7 (0.38%)
Earnings per share (TTM) €-1.94
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Compare trading platforms to buy adidas shares

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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

adidas price performance over time

Historical closes compared with the last close of €185.84

1 week (2023-11-20) 2.10%
1 month (2023-10-27) 12.02%
3 months (2023-08-28) 4.18%
6 months (2023-05-26) 19.51%
1 year (2022-11-28) 53.33%
2 years (2021-11-26) -26.66%
3 years (2020-11-27) -31.83%
5 years (2018-11-28) -6.94%

Is adidas under- or over-valued?

Valuing adidas stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of adidas's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

adidas's PEG ratio

adidas's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.9637. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into adidas's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

adidas's EBITDA

adidas's EBITDA (earnings before interest, taxes, depreciation and amortisation) is EUR€209.3 million (£0.0 million).

The EBITDA is a measure of a adidas's overall financial performance and is widely used to measure a its profitability.

adidas financials

Revenue TTM EUR€21.8 billion
Operating margin TTM 8.17%
Gross profit TTM EUR€10.7 billion
Return on assets TTM 0.42%
Return on equity TTM -2.29%
Profit margin -0.95%
Book value €29.134
Market capitalisation EUR€33 billion

TTM: trailing 12 months

adidas's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like adidas.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

adidas's total ESG risk score

Total ESG risk: 12.88

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and adidas's overall score of 12.88 (as at 01/01/2019) is excellent – landing it in it in the 8th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like adidas is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

adidas's environmental score

Environmental score: 1.18/100

adidas's environmental score of 1.18 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that adidas is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

adidas's social score

Social score: 5.4/100

adidas's social score of 5.4 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that adidas is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

adidas's governance score

Governance score: 5.79/100

adidas's governance score puts it squarely in the 3rd percentile of companies rated in the same sector. That could suggest that adidas is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

adidas's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. adidas scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that adidas hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

adidas AG was last rated for ESG on: 2019-01-01.

Total ESG score 12.88
Total ESG percentile 7.58
Environmental score 1.18
Environmental score percentile 3
Social score 5.4
Social score percentile 3
Governance score 5.79
Governance score percentile 3
Level of controversy 3

adidas share dividends

We're not expecting adidas to pay a dividend over the next 12 months.

Have adidas's shares ever split?

adidas's shares were split on a 4:1 basis on 6 June 2006. So if you had owned 1 share the day before the split, the next day you would own 4 shares. This wouldn't directly have changed the overall worth of your adidas shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for adidas shares which in turn could have impacted adidas's share price.

adidas share price volatility

Over the last 12 months, adidas's shares have ranged in value from as little as EUR€114.5179 up to EUR€188.3. A popular way to gauge a stock's volatility is its "beta".

ADS.F volatility(beta: 1.13)Avg. volatility(beta: 1.00)LowHigh

Beta measures a share's volatility in relation to the market. The market (F average) beta is 1, while adidas's is 1.133. This would suggest that adidas's shares are a little bit more volatile than the average for this exchange and represent, relatively speaking, a slightly higher risk (but potentially also market-beating returns).

adidas overview

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle east, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear; apparel; and accessories and gear, such as bags and balls under the adidas brand. It sells its products through own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

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