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10 Australian brands like Zimmermann

Embrace your feminine side with these romantic Aussie labels.

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Launched by Australian sisters Nicky and Simone in 1991, Zimmermann's fabulously feminine designs were an instant hit. Today the label is coveted all over the world thanks to its focus on clever cuts and delicate prints.

Though the Zimmermann brand is quite unique, there are plenty of great labels out there offering a similar sophisticated and romantic aesthetic. We've scoured the Internet to bring you a range of fashion-forward brands that you'll fall in love with if Zimmermann is one of your favourite places to shop. Remember to check out our deals hub before you shop to see if you can nab yourself a bargain on them too.


1. Camilla

Australian brand Camilla embraces the same love of florals and intricate prints as the Zimmermann label. Both brands also implement the same free-spirited, bohemian feel, though you can shop Camilla's pieces at a slightly lower price point. While both are designer labels, some of Zimmermann's pieces can set you back close to $3,000, while most of Camilla's items come in under $2,000.

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2. Thurley

Thurley and Zimmermann both share a distinct femininity and love of ornate designs that are bound to make heads turn. From floor-length dresses to beachwear, you'll find similar fashion pieces across both labels. Where Zimmermann's style is a little more boho, though, Thurley offers a more modern take on silhouettes and designs.

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3. Alice McCall

Eponymous label Alice McCall is well known for its feminine romance and playful sense of style. Though Alice McCall often adds elements of modern chic and rock and roll to its pieces, the label also plays with a bohemian flare that shares a resemblance with Zimmermann. Both brands deliver on ready-to-wear pieces that manage to be both delicate and fiercely unique.

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4. We Are Kindred

We Are Kindred is defined by effortless bohemian chic. With delicate prints similar to that of Zimmermann, the brand offers a romantic aesthetic at a much lower price point. Most of its pieces come in well below the $500 mark making it a more affordable choice when it comes to implementing some boho femininity in your wardrobe.

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5. Talulah

Talulah and Zimmermann are two fashion houses defined by sophistication and romantic prints. While you'll typically see some bolder colours and more modern silhouettes from Talulah than Zimmermann, both labels deliver femininity and elegance in spades.

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6. Elliatt

If you're looking for a more modern take on Zimmermann's designs, be sure to check out Elliatt. The label offers up-to-the-minute styles in contemporary silhouettes. While stylistically different overall, Elliatt does have a distinct resemblance to Zimmermann in its intricate detailing and flatteringly feminine designs.

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7. Stevie May

With styles straight out of the 70s flower power movement, Byron Bay label Stevie May offers bohemian-chic, feminine styles similar to that of Zimmermann. Both brands also share a love of whimsical prints, delicate designs and relaxed fits. With a price point of $300 and under, though, Stevie May offers a much more budget-friendly alternative to Zimmermann.

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8. Keepsake The Label

Keepsake The Label takes a flirtatious and feminine approach to fashion, similar to Zimmermann. Both brands balance their pieces between romance and sophistication and use floral prints and loose silhouettes as the backbone of their label.

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9. Steele

Melbourne label Steele is known for its glamorous take on bohemian style. While Steele does offer a more modern, urban vibe, like Zimmermann it plays with innovative cuts, intricate designs and feminine silhouettes. Both brands also share a penchant for floral designs and pastel colours.

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10. Spell & The Gypsy Collective

With loose-fit silhouettes and a plethora of florals and lace, Spell & The Gypsy Collective truly embodies the free-spirited nature of the boho movement. Similar to Zimmermann, the label enjoys a more toned-down colour palette and has quite a large focus on dresses and swimwear. It even has a bridal collection if you're after a nostalgic and romantic feel to your big day.

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Main image: Instagram user zimmermann

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