Brands similar to Peter Alexander to buy fun sleepwear

Looking for playful PJs? Check out the brands rivaling sleepwear giant Peter Alexander.

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Peter Alexander has become the go-to retailer for sleepwear thanks to its quirky lines reflecting the best of pop culture, seasonal holidays and more. Offering everything from fun PJ sets to silky nighties, Peter Alexander is a fairly unique store, but there are a handful of other brands out there stocking similar sleepwear. We've trawled the Internet to find the best labels looking to make bedtime fun.

1. Disney Store

Who doesn't love Disney movies? From the classic animated films to the Marvel and Star Wars empires, Disney has plenty of wonderful characters and worlds that it brings to life with its range of pyjamas. Whether it's a Minnie Mouse PJ set or a Maleficent robe, Disney is sure to bring a smile to your face with its adorable sleepwear range.

You can shop the Disney label from the Disney Store:

  • Exclusive range of sleepwear
  • Returns accepted within 30 days of shipping date
  • Order tracking available

2. Ann Summers

Ann Summers might be better known for its range of lingerie and bedroom accessories, but it also stocks some seriously cute sleepwear. From silky nighties to sassy pyjama tees, you'll find a similar nightwear range to Peter Alexander here.

You can shop the Ann Summers label from the Ann Summers site:

  • Low international shipping rates
  • All prices listed in Australian dollars
  • Duties and GST calculated at checkout


ASOS is a go-to fashion retailer for online shoppers, but what you might not know is it also stocks a range of sleepwear. ASOS' own label, ASOS DESIGN, has over 200 designs on offer, giving you plenty of opportunity to find something to love. Offering everything from pyjama sets featuring popular television shows like Friends to matching satin PJs, ASOS' sleepwear range offers a more affordable alternative to Peter Alexander.

You can shop ASOS DESIGN from the ASOS site:

  • Afterpay available
  • Free shipping on orders over $40
  • 10% student discount available

4. Cotton On Body

Cotton On Body is a great place to shop a range of basics like sleepwear. Offering both comfort and affordability, you can easily snap up several cute pyjama separates without breaking the bank. Despite the more affordable price point, though, the items are great quality meaning they'll last you for years to come.

You can shop Cotton On Body's own range in-store or from the Cotton On Body site:

  • Afterpay available
  • Free returns
  • $10 voucher with email subscription

5. Gingerlilly

Like Peter Alexander, Gingerlilly is a label that focuses on sleepwear and loungewear. Offering a comfortable and premium range, Gingerlilly also offers all the sophistication and style of the Peter Alexander brand too. Whether you're after nighties or matching sets, fun or sexy designs, summer or winter styles, Gingerlilly has a product to suit you.

You can shop the Gingerlilly label from THE ICONIC:

  • Afterpay accepted
  • Free returns
  • Free delivery on some orders

6. Papinelle

Papinelle is an Australian-owned designer brand that offers a beautiful range of women's sleepwear. You can shop a range of silk pyjamas and sophisticated sets similar to Peter Alexander's more luxurious styles here.

You can shop the Papinelle label from David Jones:

  • Free delivery over $100
  • Afterpay available
  • Click and collect available

7. Love & Lustre

Love & Lustre is a luxury Australian sleepwear and lingerie brand designed with European style in mind. From silky chemises to fun rompers, the label is quite versatile with its sleepwear range. If you love Peter Alexander's more premium sleepwear, you'll want to check out Love & Lustre too.

You can shop the Love & Lustre label from THE ICONIC:

  • Afterpay available
  • Free returns
  • Frequent sales


GINIA is another Australian designer sleepwear label that rivals Peter Alexander with its luxurious wear. Specialising in silk, the label offers items like satin wrap gowns and lace-trimmed PJ sets. It also offers pieces with unique styles and fun colourways that will make you want to add them to your pyjama collection immediately.

You can shop the GINIA label from David Jones:

  • Free delivery over $100
  • Afterpay available
  • Click and collect available

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