8 brands like Lazy Oaf for unique style

Embrace the weird and wonderful with these labels that aren't afraid to be different.

Lazy Oaf

Since 2001, independent fashion label Lazy Oaf has offered a quirky take on fashion with its penchant for bright colours and weird designs. Inspired by youth nostalgia, the London-based streetwear label creates distinctive pieces with a rebellious attitude and warped sense of humour.

Though Lazy Oaf is definitely in its own lane when it comes to fashion, there are certainly other irreverent and playful brands out there. If you enjoy a rather unique sense of style, read on to find out the brands that you should get acquainted with. Just don't forget to check out the latest fashion deals before you shop to ensure that you pick up your new gear for less.


Statement UK-based brand The Ragged Priest definitely matches Lazy Oaf's unapologetic sense of style. The label also gives off a similar vibe, with its apathy towards conformity evident through choices like statement tees and chain detailing. The Ragged Priest also shares Lazy Oaf's playful colour palette, with vibrant colours and bold prints taking the foreground for both brands.

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Much like Lazy Oaf, Monki is known for being an edgy youth label. Similar to Lazy Oaf's signature style, you'll also notice that the Monki brand plays with a lot of abstract prints and loose silhouettes. While its apparel has a "devil-may-care" attitude, though, the brand itself is passionately ethical. From creating sustainable clothing lines to teaming up with Mental Health Europe to help end mental health stigma, Monki is a brand that you will absolutely want to get behind.

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Drawing inspiration from the 60s, 70s and 90s, Princess Highway offers a unique mesh of fashion styles that would make Lazy Oaf proud. The brand's brightly coloured and distinctive prints, in particular, offer a clear resemblance to Lazy Oaf's own style. Where Lazy Oaf is quite contemporary in its aesthetic though, Princess Highway's pieces tend to have more of a vintage feel to them.

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Australian label Dangerfield is known for its kitschy bold prints and whimsical designs. Though Dangerfield is a more alternative label, it is similar to Lazy Oaf in its irreverent, playful attitude. Though Dangerfield does love to play with colours, its colour palette is typically a little more toned down that Lazy Oaf's. This makes it a great alternative on days where you feel like being a little more understated, but still unapologetically you.

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Though it's not a dead-ringer for Lazy Oaf, the Finders Keepers label is also known for its uniquely playful personality. The brand offers an effortlessly polished, feminine feel that varies greatly from Lazy Oaf, but shares a similar love of bright hues and diverse prints. If you're looking for something to wear to a dressier event, but don't want to give up your love of fun styles, Finders Keepers is for you.

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6. Gorman

With its vibrant colours and quirky prints, Gorman has cemented itself as one of the most recognisable fashion brands in the world. The label's love of truly unique fashion rivals Lazy Oaf's own, with each brand offering up both plain basics and truly distinctive pieces that make throwing together an individualistic outfit an absolute breeze.

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7. Valfré

LA-based brand Valfré brings a true sense of playfulness to fashion. Similar to Lazy Oaf, Valfré's pieces are experimentally edgy. Both brands share a penchant for pastel colours and apparel covered in cutesy characters and designs. They also both have the same warped sense of humour, with each brand releasing its own range of graphic tees and statement jackets featuring some rather dark sentiments.

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8. O-Mighty

The O-Mighty brand truly is the definition of unique. With a range of apparel that definitely goes against the grain, the label embraces the same "IDGAF" attitude as Lazy Oaf. Each brand also plays with vivid colours, cute designs and an acquired sense of humour. They do differ in silhouettes though, with most of O-Mighty's pieces designed to be figure-hugging or cropped, whilst Lazy Oaf typically focuses on looser silhouettes.

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Main image source: Instagram user lazyoaf

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