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10 bright beauty brands like ColourPop 2022

Looking to build an Insta-worthy makeup collection? Check out ColourPop and these 10 other exciting makeup brands.

We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!

Since its conception in 2014, ColourPop has gathered an impressive cult following – and for good reason. Not only does ColourPop offer beauty products that won't break the bank, but its products are high quality and cruelty-free. The brand is inexpensive compared to a lot of other makeup brands out there, and it's always bringing out new stuff. ColourPop regularly develops Insta-worthy collections that showcase the brand's passion for creativity.

So, we scoured Instagram to find some of the most popular beauty brands that are just like ColourPop. Whether it's due to their inexpensive price points, the quality of their products or the variety of their items, here are the places where you need to shop if you love ColourPop.

Image source: Instagram


1. Revolution Beauty

If you are looking for beauty on a budget, Revolution Beauty might be for you. While the packaging may be simple and the price cheap, the quality of the products is out of this world. Revolution Beauty resembles ColourPop with its huge range of pigmented shadows, creamy lipsticks and easy-to-blend face products – all for less than $20.

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2. NYX Professional Makeup

NYX Cosmetics launched in 1999 and is still a driving force in the affordable makeup scene. It's not just the wide range of products, but also the variety of high-quality formulas proving time and time again that the brand reigns supreme. ColourPop is still a new retailer, but its dedication to the beauty that won't break the bank is comparable to NYX.

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3. Morphe

Starting off with makeup brushes, Morphe Cosmetics is now globally recognised for its performance-level cosmetics and makeup tools. Similar to ColourPop, this beauty brand is constantly showing off its creativity and artistry through colourful collections and fabulous formulas. The price points are also affordable for makeup wearers on a budget.

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4. L.A. Girl

If you're looking for affordable beauty that doesn't compromise on quality, you need to check out L.A. Girl. While the packaging may not be as glamorous as something high-end, the quality is still there. Whether it's a full coverage concealer or a matte pigmented lipstick, L.A. Girl has what you need.

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5. e.l.f. Cosmetics

If you're looking for high-quality products on a budget, then look no further than e.l.f. This brand's makeup and skincare products are inexpensive but get the job done. Both ColourPop and e.l.f. understand that luxury cosmetics should be accessible to everyone, no matter what your salary is.

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6. wet n wild

wet n wild has a huge following in the US and has only recently gained love from Aussie makeup lovers. Whether you need something for your cheeks, nails or lips, wet n wild has you covered with anything you could ever need.

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7. Australis

Australis is one of Australia's biggest beauty brands. It ticks all the boxes – the products work well, they're vegan and cruelty-free and of course, they're super affordable. Sound familiar? With the exception of being vegan, Australis is comparable to ColourPop. You can shop a range of flawless formulas and finishes here.

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8. Zoeva Cosmetics

Zoeva Cosmetics may have a higher price tag than ColourPop, but the 2 beauty brands do have something in common. Zoeva and ColourPop share the same passion for creativity. Zoeva's brand aesthetics are unique and incredibly pleasing to the eye, especially thanks to its range of seasonal collections and adorable packaging choices.

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9. MAC

MAC is a beauty brand that specialises in makeup for professionals. While the price range is not comparable to ColourPop, if we were to consider the range of products and the variety of colours and finishes, the beauty brands are alike. If you're a makeup artist looking to build out your kit, you can find similar items to MAC at ColourPop for half the price and the quality is the same.

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10. Anastasia Beverly Hills

Spoiling yourself with an Anastasia Beverly Hills (ABH) eyeshadow palette will cost you upwards of $50. While the price range is higher than ColourPop's, both brands have an eye for picking fabulous colour stories for their collections. Not only are the shadows pigmented and super easy to blend, but the colour range allows your creative side to run wild. Feel free to have fun creating any look you desire with ABH.

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