8 chic and unique brands like Alice McCall

Add some character to your wardrobe with these playful labels.

Alice McCall

Since launching in 2004, Alice McCall has become a cult-favourite name in the high-fashion world. The eclectic mix of feminine romance and rock and roll chic has made the label synonymous with a truly unique sense of style.

While Alice McCall is a one-of-a-kind brand though, there are definitely other fashion labels out there offering a similar playful aesthetic. We've searched around to bring you the brands guaranteed to inject a sense of whimsy to your wardrobe so that in future you will always be right on-trend. You can also check out our shopping deals page to ensure that you pick up your new outfits for less.


Both Alice McCall and Thurley share a love of bohemian-style designs, though both labels endeavour to give them a slightly modern twist. While you'll find plenty of floaty sleeves and intricate lace from both brands, you'll also see ornate designs that give the pieces major wow-factor. Each label also possesses a distinctly feminine feel, with a true sense of classic romance seeping through the designs.

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Aussie brand Keepsake The Label takes a similar approach to Alice McCall when it comes to mixing fashion styles. A little bit flirty and a little bit edgy, the label offers statement-making pieces that rival Alice's own. Both brands also like to play around with looser silhouettes, offering styles that are both fashion-forward and comfortable to wear.

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While distinctly more boho-chic than Alice McCall, Zimmermann offers a similar sophisticated and romantic aesthetic. Where Alice McCall often favours bolder designs, Zimmermann tends to opt for more delicate prints. Despite being stylistically different, the fabrics and unique cuts offered by Zimmermann are guaranteed to make you stand out every bit as much as Alice does.

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Australian label We Are Kindred is known for its feminine and flirty approach to fashion. Though it doesn't share Alice McCall's edgier side, there is a definite resemblance when compared to Alice's more delicate pieces. If you're looking to add more free-spirited romance to your wardrobe, this is definitely a brand to check out.

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Though stylistically quite different, Elliatt does share Alice McCall's penchant for mixing flowing, romantic designs with more uniquely-cut styles. Both labels offer a truly unique take on fashion, offering the wearer a diverse and free-spirited choice of wear.

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If you're looking to really step up your fashion game, Alexander McQueen is a high-end designer alternative to Alice McCall. Like Alice, Alexander McQueen likes to flirt with both feminine and edgy fabrics, alternating between delicate lace and buttery leathers. Alexander McQueen does tend to take more of a punk-rock approach to its wear though, making it perfect for those who love Alice's more experimental designs.

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Aussie label sass & bide is known for being both playful and bold, putting it firmly in the same wheelhouse as Alice McCall. Like Alice, sass & bide stocks everything from flowing evening wear to jeans, making it easy to piece together stylish outfits for every occasion. Both brands also like to play with an array of different fabrics, offering a unique take on texture and prints that gives the wearer a sense of individuality.

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8. SIR The Label

For those who love Alice McCall's more toned down pieces, SIR The Label is sure to impress. With a minimalist colour palette on offer, SIR is more than happy to let the style of its pieces do all the talking. With a free-spirited vibe akin to that of Alice McCall, the brand creates a similar sense of whimsy with its flowy, feminine silhouettes.

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Featured image: Instagram user Alice McCall

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