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Boxing Day TV sales

Boxing Day is undeniably one of the biggest shopping days of the year in Australia. Last year, Aussies spent over $2 billion in just that one day. The Boxing Day sales period runs from 26 December to 15 January. Last year, that sale period saw everyone over the age of 14 spend $850 on average – an absolutely enormous figure given the median full-time weekly salary is roughly $883 after tax*.

Why are Boxing Day sales so huge? Well, unlike pre-Christmas sales where there are loads of great discounts on apparel, beauty and toys, the Boxing Day sales extend to include discounts on big-ticket technology items, including cameras, TVs and computers. So, if you’re in the market for a new TV, now is the time to buy.

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Who had TV sales last year?

Boxing Day is the most popular sale day amongst retailers, so almost all top retailers had some kind of Boxing Day offer. Out of the retailers who stock televisions, here are some that had a Boxing Day deal:

How much did people typically save?

Savings vary greatly between the retailers. Retailers like already have heavily discounted prices on televisions, so customers save between $20-$100. On the other hand, stores like Harvey Norman, whose prices sit much closer to the recommended retail price, offered a significant 50% savings on some television models.

Here are a few of the discounts and sales from last year.

  • Dick Smith: 25% off TVs
  • Harvey Norman: Up to 50% off
  • JB Hi-Fi: Store-wide sales. For example, LG 60-inch Full HD 3D LED LCD TV and Hisense 42-inch Ultra HD Smart LED LCD TVs were just two of the TVs that were on sale.

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What sort of TVs are likely to be on sale this year?

This year, we can expect to see a lot of smart TVs on sale. Smart TVs are television sets with integrated internet and new media features, such as apps. Many smart TVs have an app interface and allow you to surf the web and connect to internet streaming services like Stan and Presto.

With the Australian launch of Netflix at the beginning of the year, smart TVs have flooded the market and are one of the hot ticket items of the year. Given the rise in popularity, we’re expecting to see some very competitive prices on smart TVs this Boxing Day.

Is it worth buying a TV online during Boxing Day sales?

Yes, absolutely! Boxing Day sales offer significant markdowns on TVs. In fact, these are probably some of the best deals you’ll find all year. If you’re in the market for a new TV, it's definitely worth buying one in the upcoming sales.

To make the most of the Boxing Day sales you should first work out what TV you would like to purchase. Have a very clear idea of what is it that you want and find a few different options and models. This is important because the model you had your heart set on might sell out before you get a chance to buy it. Always have a backup plan.

Once you know what TV you want, work out which retailers have it in stock so you know where to shop. Keep checking the store websites or visit to stay on top of deals on offer.

How much is delivery from the main retailers?

The following retailers offer free shipping.

  • Only on selected small items. Larger items have a calculated shipping cost depending on where you live.
  • Catch of the Day: Free shipping when you register with Club Catch.
  • Appliances Online: Free shipping to selected metropolitan areas.

The following retailers have a calculated shipping cost.

  • Dick Smith: Shipping charges range from $9.95 to $49.95 depending on the weight of the item being shipped.
  • Grays Online: Shipping is calculated according to delivery location.
  • Harvey Norman: Shipping charges are calculated based on item weight and delivery location.
  • JB Hi-Fi: Delivery fees are calculated on a weight basis and charged per unit
  • The Good Guys: Shipping is calculated based on item weight and delivery location.

In-store sales vs online sales

While the Boxing Day sales are classically taken advantage of in-store, the online sales are just as good. Most retailers have the same discounted offerings on their websites, which means you can shop from the comfort of your own home and avoid crowds and packed carparks.

However, if you're after a specialty item where there is limited stock, it would probably be safer to purchase in-store. Specialty and limited items are often not available online.

Where can I go to shop in-store?

You can shop anywhere on Boxing Day in Australia. All states and territories permit trading.

Until this year, there was a legislation in place that said only 40 council areas in NSW were permitted to trade on Boxing Day. However, the legislation was changed and now all shops in NSW are now permitted to be open on Boxing Day.

When will we find out what discounts are available?

We will keep this page updated with discounts as they are released. Scroll down to see the current list of available deals. Alternatively, you can subscribe to our deals newsletter and we can email you as we find out about new deals.

*figure is based on median Australian salary of $57,400 from ABS data and information from the Australian Retailers Association.

Mia Steiber

Mia Steiber is a journalist at with a serious shopping habit and an addiction to gold jewellery. Her talents include tracking down one-off or almost sold out pieces and knowing the sizing charts for just about every brand.

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