Australians are already planning their Boxing Day shopping lists
Thousands of people are already searching for Boxing Day deals.
Boxing Day sales are a longstanding Australian tradition. A favourite of bargain hunters everywhere, Boxing Day is a time where you can pick up a dining room table for half price, snatch up all the dresses you’ve been lusting after, get a new computer for a steal and still have cash to spare.
And it seems that this year Australians are planning their Boxing Day shopping sprees early! Throughout November our Boxing Day sales and sales information web pages have received thousands of views with a sudden uplift of thousands more now that December has officially started. In the first week of December alone, finder.com.au has had more than 10,000 people accessing its Boxing Day sales information pages.
With online shopping steadily becoming a more popular method to take advantage of sale periods, it appears that shoppers are hungry for sale information to plan their online attack.
finder.com.au recently spoke to eBay trendwatcher Meg English. She explained that eBay uses its database of 11 million users monthly to analyse shopping behaviour and highlight market trends for shoppers who want to know what’s popular.
Some of eBay’s recent insights showed that Australians not online have a penchant for mobile shopping but they love a bargain too!
“Australians are particularly savvy shoppers. We buy and spend more through our mobile devices than any other eBay market in the world,” she said.
The early uplift in Boxing Day sales research is unsurprising when considering that eBay found that Australians love to research and compare before purchasing.
“There’s a lot more sales and behavioural data than there is transactional. So, we’re browsing a lot more, we’re searching and comparing prices,” she said.
“I think that we’re bargain hunters and we’ve worked out how to secure the best price,” she said.
For any shoppers looking to start doing their research, you can head to our Boxing Day sales page to see what sales are happening now and when your local stores will be open.
And if you’re after something specific during the Boxing Day sales it’s worth having a plan of attack and knowing what time you need to log on to snag a bargain.