Boxing Day sales in London 2021

The real sales begin on Boxing Day and London's High Street is no exception. Check out all the sales happening right here.

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The end of year sales is the chance for retailers to get rid of unwanted stock and compete for shoppers’ business before the new year.

While the sale period often extends until mid January, the first few days are often the biggest. Bargain hunters flock to the most famous shopping spots to seek out the best bargains.

London is home to some of the biggest department stores so do your research right to find the best deals and savings, ending your year the right way.


Shop the Boxing Day sales in London:

Trading hours updated as of 8 December 2021.


Harrods is just as much of a London icon as the River Thames or Big Ben. The luxury department store stocks fashion and accessories for men, women, and children as well as housewares, beauty products, and gourmet food and wine. In the past Harrods has hosted huge Boxing Day events like Florence Welch performing or the entire cast of Elf the Musical.

Best for Boxing Day bargains on: Designer clothing and accessories

Trading hours: 11am–8pm


Selfridges

Selfridges is a UK-based department store. The main retail sections include fashion, accessories, homewares, and tech items, from a mixture of luxury and accessible labels.

Best for Boxing Day bargains on: Fashion

Trading hours: 9am - 10pm


Westfield London

Westfield is a global shopping centre giant, and its London site is ‘packed to roof’ with large retailers, speciality stores, culinary options, and services to make a day of shopping convenient and enjoyable for the whole family.

Best for Boxing Day bargains on: Everything! There are so many stores in one place.

Trading hours: 8am–10pm


Liberty

Liberty provides shoppers with an eclectic and creative mixture of design, innovation and style. Unique fashion, accessories, and homewares grace its shelves in the true manner of an authentic design emporium.

Best for Boxing Day bargains on: Homewares

Trading hours: 10am–8pm


Topshop (Oxford Circus)

Topshop brought High Street London style to the world. The fast fashion store has become quite a name in and of itself through well-placed collaborations with some of the fashion world’s biggest names, such as Kate Moss and Christopher Kane.

Best for Boxing Day bargains on: Fashion

Trading hours: 10am–9pm


Debenhams

The Debenhams department store offers fashion, accessories, homewares, furniture, and electrical items all under the one roof. Shoppers can find the Debenhams line, as well as big name designers’ concessions.

Best for Boxing Day bargains on: Clothing for all the family

Trading hours: 10:30am - 8pm


John Lewis

John Lewis is a chain of luxury department stores. Its largest store is located on Oxford Street.

Best for Boxing Day bargains on: Fashion and electronics

Trading hours: 10am - 9pm


Harvey Nichols is a department store selling luxury fashion, food and wine, beauty products, accessories, and homewares.

Best for Boxing Day bargains on: Designer fashion and accessories

Trading hours: 11am–8pm


Fortnum & Mason

Quintessentially London since 1707 – and with a tradition of excellent service and exquisite shopping – Fortnum & Mason is an unmissable part of the London retail scene. Expect to find fashion, restaurants, beauty rooms, and retailers selling homewares, fine food, and wine.

Best for Boxing Day bargains on: Hampers and food gifts

Trading Hours: Closed


The online Boxing Day deals you need to know about

Not in London? Or just not out of your pajamas? Don't fret, you can shop the best London Boxing Day sales online from the comfort of your sofa.

Deal

20% off kids' toys

Verified Yesterday Expires 24 Sep 2021
Enjoy savings on toys from Lego, NERF, LeapPad, Fisher-Price, Barbie, and more. T&Cs apply.
Deal

25% off LEGO 10289 Botanical Collection Bird of Paradise

Verified Yesterday Expires 24 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Deal

18% off Ergotron LX dual stacking arm

Verified Yesterday Expires 24 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Deal

30% off select Bonds and Tommee Tippee baby and kids' clothing

Verified Yesterday Expires 24 Sep 2021
Valid for Prime members only. While stocks last. T&Cs apply.
Deal

70% off electric massage gun

Verified Yesterday Expires 26 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Code exclusive

$17 off orders over $89

Verified 2 days ago Expires 25 Sep 2021
Use the code to enjoy $17 off when you spend over $89 on selected swimsuits, cover-ups, and dresses. T&Cs apply.
Deal

Up to 20% off select Surface devices and accessories

Verified 2 days ago Expires 20 Sep 2021
Valid for a limited time only. T&Cs apply.
Code

22% off selected items with eBay Plus

Verified Yesterday Expires 26 Sep 2021
Use the code to enjoy savings on selected homeware, sports, health and beauty, tech, and more. Max discount of $300. T&Cs apply.
Deal

$100 instant cash off with selected Esatto appliances

Verified 2 days ago Expires 19 Sep 2021
Purchase a selected Esatto appliance and receive up to $100 instant cash off. T&Cs apply.
Deal

$10 shipping over $80 spend

Verified 2 days ago Expires 24 Sep 2021
Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.
Code exclusive

$7 off orders over $49

Verified 2 days ago Expires 25 Sep 2021
Use the code to enjoy $7 off when you spend over $49 on selected swimsuits, cover-ups, and dresses. T&Cs apply.
Deal

23% off 12L air fryer

Verified Yesterday Expires 26 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Deal

Try Noom 14-day trial weight loss plan for $1

Verified Yesterday Expires 30 Sep 2021
Valid for a limited time only. T&Cs apply.
Deal

Up to $2,000 cashback with Smeg Classic and Victoria

Verified 2 days ago Expires 26 Sep 2021
Spend $3,000 or more on selected Smeg Classic and Victoria products and be eligible to claim up to $2,000 cashback. T&Cs apply.
Code

FREE adult's oodie when you buy 3

Verified Yesterday Expires 30 Sep 2021
Use the code to avail the offer. Valid for a limited time only. T&Cs apply.
Deal

Up to 15% off Asko cooking appliances

Verified 3 days ago Expires 31 Oct 2021
Valid when you buy 2 or more Asko cooking appliances at Bing Lee. While stocks last. T&Cs apply.
Deal

Choose your complimentary 7-piece Little Luxuries beauty bag

Verified 3 days ago Expires 20 Sep 2021
Valid when you spend over $249 at Adore Beauty. While stocks last. T&Cs apply.
Code

20% off Ecovacs

Verified Yesterday Expires 26 Sep 2021
Use the code to enjoy 20% off Ecovacs vacuum cleaners. Valid for a limited time only. T&Cs apply.
Deal

Up to 20% off: Home Refresh Sale

Verified 3 days ago Expires 22 Sep 2021
Design your space your way with savings up to 20% off.​ While stocks last. T&Cs apply.
Deal

25% off a range of products

Verified 3 days ago Expires 30 Sep 2021
Enjoy savings on vitamins, supplements, natural health products, skincare, and more. Exclusions, T&Cs apply.
Deal

35% off sale

Verified 3 days ago Expires 30 Sep 2021
Enjoy 35% off selected skincare and makeup from NEOGEN, VT Cosmetics, Chica Y Chico, Lancome, The Pure Lotus, Abib and I'm Unny (formerly UNNY CLUB).
Deal

FREE Kemon Actyva Bellessere shampoo and balm 30ml

Verified 3 days ago Expires 22 Sep 2021
Valid with every Kemon order at Oz Hair and Beauty. While stocks last. T&Cs apply.
Deal

54% off sheet mask bundle

Verified 3 days ago Expires 30 Sep 2021
Get 54% discount on the Ultimate K-beauty Sheet Mask Bundle (Valued $98.40). Now only $45! T&Cs apply.
Code

Buy 1, get 1 FREE

Verified 3 days ago Expires 30 Sep 2021
Mix and match any 2 products from the selected collection to enjoy the discount. Discount will be applied to product with lowest value. T&Cs apply.
Deal

10% off total order

Verified 3 days ago Expires 19 Sep 2021
Take 10% off total order at digiDirect. Exclusions, T&Cs apply
Deal

$50 off orders over $200

Verified 3 days ago Expires 30 Sep 2021
Simply spend $200 and get $50 off. Plus, received a FREE pair of Coconut Eye Patch (Valued $8). T&Cs apply.
Code

$20 off orders over $100

Verified 3 days ago Expires 30 Sep 2021
Simply spend $100 and get $20 off with the promo code. T&Cs apply.
Code

Up to 20% off selected items

Verified 3 days ago Expires 22 Sep 2021
Use the code to enjoy 20% off selected activewear and accessories for men and women. T&Cs apply.
Deal

Up to 40% off your orders

Verified 3 days ago Expires 22 Sep 2021
Buy one, save 20% off; buy 2, save 30% off; or buy 3 or more and save 40% off your orders. T&Cs apply.
Deal

30% off Sony WH1000XM3 headphones

Verified 3 days ago Expires 22 Sep 2021
Enjoy 30% off Sony WH1000XM3 wireless noise canceling overhead headphones in black. T&Cs apply.
Deal

68% off Stanley Rogers 56-piece cutlery set

Verified 3 days ago Expires 22 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Deal

Up to 70% off everything

Verified 3 days ago Expires 22 Sep 2021
Enjoy savings on clothing, shoes, accessories, sportswear, and more. While stocks last. T&Cs apply.
Deal

FREE shipping + returns

Verified 4 days ago Expires 31 Dec 2021
Enjoy FREE shipping when you spend over $200 on men's and women's footwear and accessories. Plus, enjoy FREE returns. T&Cs apply.
Deal

17% off LEGO® Jurassic World Indominus rex vs. Ankylosaurus 75941 Building Set

Verified 3 days ago Expires 22 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Deal

48% off Fieryred wireless electric winch

Verified 3 days ago Expires 22 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Deal

15% off your first order

Verified 4 days ago Expires 31 Dec 2021
Sign up and take 15% your first order at Rockport. Valid for a limited time only. Exclusions, T&Cs apply.
Deal

Further 10% off all sale items

Verified 4 days ago Expires 20 Sep 2021
Enjoy further discount at The North Face valid for a limited time. T&Cs apply.
Deal

33% off Dyson V7 Motorhead Origin lightweight cordless bagless vacuum cleaner

Verified 3 days ago Expires 22 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Code exclusive

10% off all orders minimum spend $100

Verified 3 days ago Expires 30 Sep 2021
Simply use the code and get 10% off all orders minimum spend $100. Exclusions, T&Cs apply
Deal

Free heat mat and bodyguard with core stylers

Verified 4 days ago Expires 21 Sep 2021
Get free heat mat and bodyguard with core stylers at ghd. Exclusions, T&Cs apply

Popular AU Top Merchant Shopping Deals coupon codes

Last checked Code description Code
16 Sep 2021 $17 off orders over $89 AFI****
17 Sep 2021 22% off selected items with eBay Plus PLU****
16 Sep 2021 $7 off orders over $49 AFI****
17 Sep 2021 FREE adult's oodie when you buy 3 AFF****
17 Sep 2021 20% off Ecovacs PSP****

What can you hope to buy during the Boxing Day sales?

Check out the big-ticket items first. Computers, electronics and appliances often are the first to be put on sale on Boxing Day. Fashion also, is often heavily discounted (especially seasonal fashion) along with any stock that stayed after Christmas.


How to get the most out of Boxing Day sales from London

  • Plan ahead. The best stuff will probably be pounced on during the first few days, so make sure you plan ahead and know when the store (or stores) you're planning on visiting start their sale days. Many sales last until mid-way through January, and the last few days will often see even further price cuts (although you might be faced with slim pickings).
  • Make a list. Boxing Day sales can be overwhelming. Keep yourself on track with a priority list. It can help to set yourself a budget for each item, so you don’t overspend.
  • For electronics: Do your research on the best store to find the particular tech/electrical item you're after. Electrical items traditionally get their prices slashed on Boxing Day, so retailers will compete with one another. Shop around until you find the best deal.
  • For fashion: Wear clothes and shoes that are comfortable to take on and off. Take a spare pair of socks or stocking for trying on shoes.
  • For online shoppers: Don't forget that "Boxing Day" sales often start early through online stores – even before Christmas. Keep up to date with the sale times to avoid missing out.

More Boxing Day sales

Image: Instagram user westfieldlondon

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