Boxing Day jewellery sales

Boxing Day sale jewellery

Information verified correct on December 3rd, 2016

It's time to stock up on bling.

Are you a jewellery fanatic? Or perhaps you just need a bit of an accessories update?

You probably already know that Boxing Day is one of the shopping days in Australia and this year it's expected to be even bigger now that NSW has lifted the legislation preventing most areas from trading on Boxing Day. This means more sales, more competition and better discounts. Boxing Day is definitely the time to buy. 

So why is Boxing Day such a massive shopping event? Well, since most retailers buy a whole load of extra stock for Christmas, sometimes there is quite a bit left over that they have to get rid of before the new year. This means that most retailers have a sale on Boxing Day. And when everyone has a sale there is a lot of competition driving prices down. Essentially Boxing Day is the shopping day that dreams are made of.

To give you an idea of exactly how many great sales and discounts there are, Aussies spent over $2 billion on Boxing Day last year. For the Boxing Day sales period, which runs from 26 December to 15 January, everyone over the age of 14 spent $850 on average – an absolutely enormous figure given the median full-time weekly salary is roughly $883 after tax*.

email sign up logo
By signing up, you agree to the finder.com.au privacy policy.

Deals you can take advantage of now

Rates last updated December 3rd, 2016
Store Discount
David Jones - Deals Free standard delivery
Shiels Save up to 50% off
Samantha Wills 10% off your next order
Shiels Free Delivery over $99
Amber Sceats Sign up to the Amber Sceats mailing list for a $10 gift card


Which stores had sales last year and what were the savings like?

Almost every major apparel and accessories retailer had a Boxing Day deal last year. Savings varied greatly between different stores, with higher end retailers like David Jones and Saks Fifth Avenue offering smaller discounts on a selected range and more affordable stores like Boohoo offering almost 60% off storewide.

Here are just a few of the jewellery retailers and their Boxing Day sale from last year.

  • ASOS: Up to 50% off plus free shipping
  • Boohoo: Up to 60% off + bonus 20% off with code
  • David Jones: Storewide Clearance
  • Debenhams: Half price items
  • Dotti: Up to 70% off
  • Myer: Discounts across all departments
  • Forever New: Up to 50% off
  • Hunters and Gatherers: Up to 50% off selected styles
  • J Crew: 40% off sale items
  • Kurt Geiger: Up to 50% off
  • Marks & Spencer: Up to 50% off selected items
  • Missguided: Up to 50% off
  • Neiman Marcus: Up to 60% off plus free duties over $1000 and free express global shipping on orders over $100
  • Portmans: Up to 30% off
  • Saks Fifth Avenue: Up to 70% off designer labels
  • The Iconic: 3 for 2 sitewide

Which do we predict will have a Boxing Day sale this year and what do we recommend?

Based on the sales from last year it is fairly safe to say that most if not all major Australian retailers will have a Boxing Day sale.

There is an extra factor at play this year. For the first time ever, NSW dropped the Boxing Day retail trading ban. Previously, only 40 council areas across NSW were allowed to trade on Boxing Day but this year every store will be allowed to open. As a result, we can expect this to be one of the biggest Boxing Day sales Australia has seen. There will be a whole load of additional deals in an effort to compete with all of the new stores that previously had to remain closed. We can expect all these extra deals to be reflected on the online stores too.

Here are some finder.com.au favourite retailers that you should keep an eye for great Boxing Day deals.


Is boxing day a good time to buy jewellery and is it worth buying?

boxing day jewellery sales

Absolutely. Boxing Day offers some of the best deals and sales you'll see all year. It's unlikely that you'll see more competitive prices at any other time. So it is definitely worth saving up any buying those pieces you've been lusting after.

TIP: If you're interested in a specific line of jewellery like Amber Sceats or Samantha Wills, it's worth checking out department stores like David Jones and The Iconic first. Often, the department stores may have a better deal than the brand's website. Always compare the deals offered at department stores before you buy to make sure you're getting the best possible price.


Is boxing day better for buying fine jewellery or costume and fashion jewellery?

This is entirely up to you and whether you prefer fine or costume jewellery. You should always buy the item that is more in line with your personal style.

As a general rule, discounts will always be more significant on costume jewellery. Costume jewellery, while beautiful, is cheaper to make and there is loads of it on the market driving sale prices down. Costume jewellery stores like Lovisa and Diva are always competing with each other over price. As a consumer, this means on Boxing Day we're going to see some very reasonable prices on costume jewellery.

Fine jewellery with precious metals and stones will never be too heavily discounted as it is a product that holds its value over time - diamonds don't really go out of style. That said, fine jewellery retailers rarely have sales or discounts. So if you're in the market for fine jewellery, the Boxing Day sales is when you should buy as you're unlikely to ever get a better deal.

It is worth noting that designer jewellery like Cartier, Bulgari, Fendi and others will most likely not have a Boxing Day offering. High end designers do not discount their products. So if you're in the market for something with a four digit + price tag, you probably won't find it in the sales.


The current trends in jewellery and what to buy on Boxing Day?

The biggest there are three major trends in jewellery at the moment: the 70s, boho-luxe and minimalism. If you want to invest in a new piece of on trend jewellery look out for one of these styles.

swarovski - edited

The 70s is all about simple but graphic pieces. Think chandelier earrings, thick rope necklaces and spherical motifs.

Talulah Fox Ear Cuff - Edited

Boho-luxe features leather, metals, crystals and pearl. It's a bit hippie but also very chic. The boho-luxe trend has inspired unexpected pieces like the earcuff, the midi-ring and the leather choker.

wishbone necklace - edited

Minimalist jewellery features clean lines and polished metals. Simple chain bracelets, fine necklaces and plain band rings are all popular minimalist pieces right now.


When will we find out what discounts are available?

We will keep this page updated with discounts as they are released. Scroll down to see the current list of available deals. Alternatively, you can subscribe to our deals newsletter and we can email you as we find out about new deals.

Sign up to our newsletter for Boxing Day deals.

By submitting this, you agree to the finder.com.au privacy policy.


Deals you can take advantage of now

Cyber Monday Sale from only $1.95 + FREE hardcover photobook

Enjoy amazing deals from only $1.95 plus receive a free hardcover photobook when you shop during the Cyber Monday Sale at Photobook Australia.

Up to 70% off sale

Get up to 70% off at the Princess Polly Boxing Day sale. Sale is still running but get in quick before the best pieces sell out.

Get free breakfast at Australia hotels

Get free breakfast at Australia hotels. Conditions Apply

25% off ibis hotels in the UK and Ireland

Get 25% off ibis hotels in the UK and Ireland. Valid on stays from 5 December until 17 April. Le Club members get an additional 5% off. Conditions Apply

Hottest deals under $20

From mobile accessories and replacement cables to tools, batteries and games, you can still pick up awesome deals at Dick Smith with a $20 budget.

Save up to $150 on Xbox One consoles

Get up to 85% off beauty products

Big Boxing Day Sale

Discounts on items across the store.

Boxing Day Sale up to 31% off TVs & More

Xbox One Refurbished now from just $299

Save up to $249 on Xbox One bundles


*figure is based on median Australian salary of $57,400 from ABS data and information from the Australian Retailers Association.

Mia Steiber

Mia Steiber is a journalist at finder.com.au with a serious shopping habit and an addiction to gold jewellery. Her talents include tracking down one-off or almost sold out pieces and knowing the sizing charts for just about every brand.

Was this content helpful to you? No  Yes

Related Posts

Ask a Question

You are about to post a question on finder.com.au

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Disclaimer: At finder.com.au we provide factual information and general advice. Before you make any decision about a product read the Product Disclosure Statement and consider your own circumstances to decide whether it is appropriate for you.
Rates and fees mentioned in comments are correct at the time of publication.
By submitting this question you agree to the finder.com.au privacy policy, receive follow up emails related to finder.com.au and to create a user account where further replies to your questions will be sent.

Ask a question
feedback