How Bonds’ genderless underwear will work

Posted: 9 March 2022 1:00 pm
News

The clothing giant has taken a huge step towards inclusivity, with a genderless underwear experience to be rolled out across every Bonds store by 2023.

The LGBTQI+ community has made huge strides in recent years, with mounting social pressure forcing big changes within the government and companies. A recent announcement from Bonds could stack up as one of the most game-changing corporate moves for the queer community in years.

Bonds' "UnGENderwear Project" has a number of prongs. Firstly, Bonds appointed a panel of prominent LGBTQI+ activists to oversee the moves, so you can rest assured this initiative isn't the product of a stuffy boardroom. The panel includes fashion commentator Deni Todorovic, DJ Kath Ebbs, poet and model Nyaluak Leth and Minus18 advocate Adrian Murdoch.

The project will include a "comprehensive audit" of all gendered terms used in packaging, products and stores, to be completed by 2025. A "genderless shopping experience" will be delivered in all Bonds stores and channels by 2023. Additionally, another advocate panel will be formed, and a nationwide consumer survey will take place, to ensure Bonds stays in step with the LGBTQI+ community.

Bonds has explained its desire to do its part in breaking down gender barriers. The UnGENderwear sets out to dismantle "gender norms and stereotypes in the fashion industry" and support "everyone to feel comfortable in their own skin".

It's great to see a fashion company not simply throwing out platitudes, but using its platform to action change.

Shop Bonds Pride Collection

While Bonds' genderless shopping experience is not yet completely rolled out, it does currently have a Pride collection for you to shop now. It was made in collaboration with advocacy group Minus18. Bonds encourages customers to "wear our new Bonds Pride products in the way that makes them feel most comfortable".

$26.99 for Pride Zip Wondersuit
$26.99 for Pride Zip Wondersuit

With a 2-way zip and comfy stretch cotton design, grab 2 for $42 or 3 for $55.



Buy now
$29.99 for Pride Everyday Living Tee
$29.99 for Pride Everyday Living Tee

Rock this Pride pattern around the house or out on the town. Get 2 for $59.



Buy now
$30.99 for Pride Originals Trunk
$30.99 for Pride Originals Trunk

Bonds classic trunks are made even better by extra-breathable cotton and the gorgeous Pride design. Get 3 for $65.



Buy now
$17.99 for Pride Originals String Bikini
$17.99 for Pride Originals String Bikini

These bikini-shaped pieces feature sleek, refined styling for the most comfortable fit.



Buy now

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