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Selling on Bonanza vs eBay

Find the best ecommerce marketplace for selling online with our head-to-head comparison.

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eBay was an ecommerce pioneer and remains one of the world's most popular online marketplaces. Bonanza was established in 2007 as an eBay alternative and now boasts more than 25,000 online sellers.

But which of these marketplaces is the best choice for your ecommerce business? To find out, let's compare Bonanza and eBay side by side across four key categories.

Which has better selling fees?


Bonanza has quite a complicated fee structure, but there's only one fee that's mandatory: a transaction fee on each sale you make. This fee is calculated based on the Final Offer Value (FOV) of each sale, which is the price of the item plus the portion of the shipping fee that exceeds US$10.

  • If the FOV is under US$500: 3.5% fee
  • If the FOV is over US$500: 3.5% + 1.5% of the amount over US$500

However, if you sign up for an optional advertising program, this transaction fee increases as follows:

  • Basic program: 9% maximum fee
  • Standard: 13% maximum fee
  • Superior: 19% maximum fee
  • Elite: 30% maximum fee

Whether or not you pay the maximum fee that applies to your account or a lesser amount depends on whether you sell a product before your maximum advertising budget is used.

Finally, you also have the option of signing up for a membership to access increased account features, such as Stripe checkout and Facebook advertising. Memberships are priced as follows:

  • Silver: US$12/month
  • Gold: US$25/month
  • Platinum: US$55/month
  • Titan: US$167/month
  • Titan Ad Pro: US$250/month


The fee structure at eBay can also be quite confusing. If you're selling as an individual, you get 40 free listings per month and need to pay a fee of 10.9% on every sale.

However, in many cases, you'll find that the fees work out better if you open an eBay Store. If so, you'll need to consider the following fees:

  • Membership fee: $24.95/month (Basic Store), $54.95/month (Featured Store) or $549.95/month (Anchor Store).
  • Insertion fees: $0.05–$3 for most listings. This fee varies depending on your store package, type of product and whether you're adding a fixed-price or auction-style listing.
  • Final value fees: 4.8–9.5% of sale price (including shipping). This fee applies to all sales. The percentage amount varies based on your store package and the product category the item is listed in.

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Winner: Bonanza

You can open a Bonanza account for free and potentially pay just a 3.5% sales commission, so Bonanza is the winner here.

Check out our Online Seller Hub for more on running a successful ecommerce business

Which has more shoppers?


According to SimilarWeb:

  • Bonanza was ranked 9,180 in terms of global traffic
  • Bonanza had received 5.22 million visits in the previous 6 months
  • More than 64% of desktop visitors to Bonanza were from the USA

Bonanza claims to have approximately 50,000 sellers and users in 199 countries.


According to SimilarWeb:

  • eBay.com.au was ranked 381 in terms of global traffic
  • eBay.com.au had received 72.18 million visits in the previous 6 months
  • More than 88% of desktop visitors to eBay.com.au were from Australia

However, because eBay is a global platform, you also have the option of listing your products on eBay marketplaces in other countries. eBay claims this allows you to reach over 171 million customers around the world.

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Winner: eBay

eBay's superior customer reach and global brand recognition mean it comes out on top in this category.

Which has better seller tools?

Both eBay and Bonanza offer a wide range of tools to sellers.

Shop analytics
Sponsored products
Ratings system/reviews
Fixed prices
Able to sell at auction
Fulfilment service
Import listings from other marketplaces
Discounts and coupons
Live chat support

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Winner: Tie

Both platforms offer a host of convenient features to help online sellers, so there's no clear winner here – it all comes down to your store's needs.

Which is easier to use?


Bonanza's sign-up process is simple and straightforward. Once your booth is set up, you can follow some easy instructions to add products to your shop. You'll then need to decide whether you want to enrol in an advertising program to increase sales, and whether the selling and advertising tools included in the three optional membership packages are worth the extra cost.

Buyers can pay for their purchases via PayPal or Stripe, while you'll need to either store and ship items yourself or engage a third-party fulfilment service to take care of warehousing and delivery.


Before you start selling on eBay, you'll need to work out whether you want to sell as an individual or open an eBay Store. If you open a Store, you'll then need to compare the features of the three different membership plans. You'll also need to link your PayPal account to your eBay account during the sign-up process.

Buyers can pay via PayPal, credit or debit card, bank transfer and more, while you'll also need to either ship items yourself or choose a third-party fulfilment provider.

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Winner: Bonanza

Registering for an account and creating a store is a little easier with Bonanza.

How does it work?


Bonanza is an online marketplace where you can sell a huge range of physical items and digital goods. You can sell items through your Bonanza booth, while the platform also allows you to set up a separate Webstore which can be customised to suit your business branding. You can list items in your Bonanza booth manually or import them from Amazon, eBay, Etsy and Shopify.


eBay.com.au is the Australian version of one of the largest online marketplaces in the world. You can use the platform to sell a wide range of physical items and some digital goods, and can choose between fixed-price and auction-style listings. PayPal is the most commonly accepted payment method and is a required option for listings in most product categories.

Bottom line

Both Bonanza and eBay have their strengths and weaknesses.

If you're searching for an online marketplace designed to be easy to use, Bonanza might be a better choice.

But if you want to reach the largest audience of prospective buyers, Bonanza simply can't compete with eBay.

Ultimately, you may even decide that listing products on both platforms is the best approach for your ecommerce business, particularly when you consider that Bonanza lets you import products directly from eBay.

What's next?

A-to-Z list of online marketplaces

A-to-Z list of online marketplaces

Choose where to sell your products online using our A-to-Z list of online marketplaces.

Read more…

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