Blizzard flip-flops on name change, now it’s Battle.net again

Matt Sayer 15 August 2017

blizzard-battle-net-logo

The classic name is back.

After announcing the retirement of the Battle.net name late last year, Blizzard copped a lot of flak. Battle.net was a name many gamers cherished, recalling fond memories from the early days of online Diablo II and competitive Starcraft.

Blizzard has clearly taken the backlash seriously as the studio has today revealed it won't be dropping the Battle.net name after all. In a letter to its fans, Blizzard admitted that Battle.net was more than just a name for many players, and as such it should remain a part of the Blizzard ecosystem.

To facilitate this, Blizzard will be referring to its online service as Blizzard Battle.net from here on out. It's a bit of a mouthful, but at least it means we won't be left scratching our heads when Blizzard starts talking about Blizzard Tech and the Blizzard App again.

Fortunately for Blizzard, the studio's games are performing better than ever regardless of any naming issues. Both Overwatch and Hearthstone are more popular than even Blizzard expected, and the Overwatch League is forging ahead with professional players looking to make a minimum salary of US$50,000 a year.


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