Shopping wars: Black Friday overtakes Boxing Day for first time ever

Posted: 18 November 2021 10:01 am
Portrait of teenage girl shopping online_GettyImages_1800x1000

More Australians are planning to shop the Black Friday sales than ever before, according to new research by Finder.

A nationally representative survey of 1,015 respondents revealed 31% of Australians – equivalent to over 6 million people – plan to shop the Black Friday sales.

In comparison, just 1 in 4 (26%) Aussies plan to shop on Boxing Day.

It's the first year that more Australians are planning to splurge on Black Friday over the Boxing Day sales. When Finder asked Australians the same question in 2020, more people said they would shop on Boxing Day (29%) than Black Friday (26%).

Picture not described

Finder's research shows the average Aussie is predicted to spend $197 on the upcoming sales season – totalling a whopping $3.8 billion across Australia.

Graham Cooke, head of consumer research at Finder, said many were looking forward to snapping up a bargain this Black Friday.

"Spending has been cut largely due to the pandemic, but as things start to return to normal, lots of Australians are excited to splash some cash.

"There are some serious savings to be had this side of Christmas, with the Black Friday sales this year tipped to be epic."

The biggest pet peeve when it comes to online shopping is long delivery wait times (51%), followed by high shipping costs (50%).

Cooke said online shopping was set to gain even more momentum as some shoppers avoid the crowds.

"Lockdowns have significantly fast tracked the uptake of online shopping. This has, in turn, put extra strain on distribution systems – so it's important to order early to avoid delays.

"With only 5 weeks left until Christmas, now is the time to plan your wish list and compare retailers for the best offers."

Finder's survey shows clothing/shoes (42%), food/alcohol (33%) and electronics (25%) top Aussie's shopping lists.

Cooke encouraged Australians to only shop for what they need.

"Remember a good deal is only worth it if you need the item.

"How much you can afford to spend is a matter of having a fun, festive time without putting yourself under financial strain."

You can see all the Black Friday deals live at

What do you plan on buying during the sales season this year?
I don't plan on buying anything30%
White goods5%
Source: Finder survey of 1,015 respondents, October 2021
What are your top 3 online shopping pet peeves?
Long delivery wait times51%
High shipping costs50%
My package going to the post office when I was home44%
Hidden fees (e.g. extra delivery or service fees)27%
The delivery person not following delivery instructions24%
I shop online, but I don't have any pet peeves10%
The retailer not accepting my credit card or preferred payment type9%
I don't shop online8%
The price being displayed on a gift6%
Source: Finder survey of 1,015 respondents, October 2021

Black Friday is fast approaching. Don't miss out on the biggest sales of the year. Check out Finder's Best Black Friday Australia 2021 sales list.

Get more from Finder

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site