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Shopping wars: Black Friday still bigger than Boxing Day in Australia

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More Australians are planning to shop the Black Friday sales than ever before, according to new research by Finder.

A nationally representative survey of 1,063 respondents revealed 30% of Australians – equivalent to over 6 million people – plan to shop the Black Friday sales in 2023.

In comparison, just 1 in 4 (26%) Aussies plan to shop on Boxing Day.

It's the third year in a row that more Aussies are planning to splurge on Black Friday over the Boxing Day sales - and the gap has continued to grow.

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Finder's research shows the average Aussie is predicted to spend $727 on the upcoming sales season – totalling a whopping $6.7 billion across Australia.

The survey shows clothing/shoes (61%), electronics (33%), Beauty/makeup/skincare (31%) and Food/alcohol (27%) top Aussie's shopping lists.

Chris Jager, shopping expert at Finder, said many would be using this year's Black Friday sale to counteract cost-of-living pressures.

"With interest rates skyrocketing in 2023, shoppers are dedicated to finding discounts wherever they can.

"There are some serious savings to be had during Black Friday, including plenty of essentials such as kids clothing, white goods and even groceries."

The biggest pet peeve when it comes to online shopping is long delivery wait times (51%), followed by high shipping costs (50%).

"With only 5 weeks left until Christmas, now is the time to plan your wish list and compare retailers for the best offers."

Jager encouraged Australians to only shop for what they need.

"Planning goes a long way toward making sure you score savings during Black Friday.

"When hunting for deals, compare prices ahead of time and be careful not to overspend in the heat of the moment"

You can see all the Black Friday deals live at Finder's Black Friday shopping portal.

What do you plan on buying during the sales season this year?
Fashion accessories 25%
White goods8%
Source: Finder survey of 1,015 respondents, September 2023

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