Online shopping can be a very polarising issue. Some people swear they'll never enter another store ever again now that they've discovered the joys of shopping online. While others insist in store is the only way to go.
During sale periods the differences between these two shopping experiences can be even more marked. And with every shopper on the hunt for the best deal, where should you be heading? The stores? Or your computer screen? Black Friday sales are looming, so we've decided to weigh in on how you should tackle this mammoth sale.
So, should you shop online or in store this Black Friday? Here are the pros and cons.
In store shopping
Pro - Sometimes physical stores have stock that's not available online
You'll see this is often the case for department stores like David Jones and Myer. The physical stores will have different volumes and types of stock than the online stores. Different items sell different rates at each store, so the sale offerings can really vary depending on which store you're in. So sometimes there are discounted pieces and unique items that you'll only find in the physical stores.
This is particularly true of limited edition, designer or Christmas only stock.
Pro - You'll never have to wait for delivery
There is something quite nice about making a purchase and taking it home with you the same day. Even though most sites offer an express shipping option, you still are left waiting for a day or two. Plus paying for shipping at all is a bit of an annoyance.
This is especially true during sale period. Many stores will take an extra few days to dispatch your purchases due to high sales volume. So if you need something pronto, shopping in store is probably a better option.
Con - The overwhelming number of people at in store sales makes you want to give up
Have you ever headed over to store having a big sale and left after just a few minutes because you simply couldn't deal with the pushy people around the sale bins, the giant lines for the changing rooms and the frustrated sales assistants? Yeah, us too.
Sometimes feeling overwhelmed by the number of other bargain shoppers around you can stop you from taking full advantage of the sale. In these instances, shopping online is a much better option. You'll have plenty of time to consider your purchases and you won't have to wait in any lines.
Con - Promo codes don't work in store
Did you see a 20% off promo code online? Great, but these won't work in store. There are very, very few stores that will accept discounts you find online at the physical stores.
If you want to use a discount code to save, you'll need to shop online.
Online shopping
Pro - Many sales go live at 12am, much earlier than when physical stores open at 9am.
During sales like Black Friday, the popular items sell out faster than you think so its important to snap up anything you really want straight away.
Many of the online deals will go live from midnight so you can shop all night long. But with in store sales, you'll have to wait until the stores open at 9am before you can get what you want. Shopping online allows you shop in a more organised manner with access to sales earlier and secure all the things you want.
Pro - Online stores tend to have better deals
Online stores have fewer overheads and generally have more competitive and more frequent sales that physical stores. You've probably noticed that Missguided, Boohoo and NastyGal each have a different sale each week. And it's not the same with stores like Sportsgirl, Fantastic Furniture or Freedom. For hot beauty, fashion and homeware sales, Black Friday online shopping is your best bet.
If you want the best price, you should at least look at the prices online first.
Pro - You can shop at your leisure
When you shop online you don't need to hunt for a car park. You don't need to wait for a changing room. You don't need to push through crowds.
Online shopping allows you to browse on your own time from the comfort of your own home. This is a much nicer experience than dealing with overcrowded stores during sale periods.
Pro - It's far easier to compare discounts
So you've found a top you like at David Jones and you want to head over and compare it to the price of a similar top at Myer. Well, you'll probably have to ask David Jones to hold it or maybe you'll just put it back on the rack and race to Myer?
When you're shopping online, comparing the discounts at a different store means you just open a new tab. It's so much easier to find where the best price is when you're shopping on your computer.
Con - You can't actually see what you're buying
This is the key risk with shopping online. If you're buying clothes, they might not fit you. If you're buying furniture, it might not be the right proportion. When buying makeup, it might be a slight different colour to the photo. And many stores choose not to offer returns on sale items.
If you're not 100% sure about an item, it might be worth shopping in store. Or you could check it out in store ahead of time and buy it online later. Just saying.
Con - Returns can be a bit more challenging
When you buy online, returning can be a bit of a hassle. You'll need to repackage and repost your item back to the store. Sometime you'll need to pay the postage to return your item too. And then there are those sneaky online boutiques that don't offer change of mind returns. So you could risk not being able to return your items at all!
If you hate returning online purchases, perhaps shopping online during a sale period is the better option for you.
Mia Steiber was the shopping editor for Finder. She previously worked for publications such as Bauer Media, The Daily Telegraph, POPSUGAR Australia, Gizmodo and Lifehacker. She has a journalism degree from the University of Technology Sydney, a travel writing certification from the ACIJ and and a total obsession with skincare and Australian fashion labels.
Microsoft's gearing up for Black Friday, and if you're a gamer, tech enthusiast or getting your Christmas shopping done early, you're in for a treat.
Feedback
How likely would you be to recommend finder to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Very UnlikelyExtremely Likely
Required
Thank you for your feedback.
Our goal is to create the best possible product, and your thoughts, ideas and suggestions play a major role in helping us identify opportunities to improve.
Important information about this website
findershopping.com.au is one of Australia's leading comparison websites. We are committed to our readers and stands by our editorial principles
We try to take an open and transparent approach and provide a broad-based comparison service. However, you should be aware that while we are an independently owned service, our comparison service does not include all providers or all products available in the market.
Some product issuers may provide products or offer services through multiple brands, associated companies or different labeling arrangements. This can make it difficult for consumers to compare alternatives or identify the companies behind the products. However, we aim to provide information to enable consumers to understand these issues.
We make money by featuring products on our site. Compensation received from the providers featured on our site can influence which products we write about as well as where and how products appear on our page, but the order or placement of these products does not influence our assessment or opinions of them, nor is it an endorsement or recommendation for them.
Products marked as 'Top Pick', 'Promoted' or 'Advertisement' are prominently displayed either as a result of a commercial advertising arrangement or to highlight a particular product, provider or feature. Finder may receive remuneration from the Provider if you click on the related link, purchase or enquire about the product. Finder's decision to show a 'promoted' product is neither a recommendation that the product is appropriate for you nor an indication that the product is the best in its category. We encourage you to use the tools and information we provide to compare your options.
Where our site links to particular products or displays 'Go to site' buttons, we may receive a commission, referral fee or payment when you click on those buttons or apply for a product. You can learn more about how we make money.
When products are grouped in a table or list, the order in which they are initially sorted may be influenced by a range of factors including price, fees and discounts; commercial partnerships; product features; and brand popularity. We provide tools so you can sort and filter these lists to highlight features that matter to you.
Please read our website terms of use and privacy policy for more information about our services and our approach to privacy.
