15 emotions you’re bound to experience this Black Friday

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Prepare your feelings. Black Friday is coming and it's going to be a whirlwind of emotions!

Whether it's your first experience or you're a regular Black Friday shopper, every year is a rollercoaster of emotions. It's the shopping event of the year that you definitely need to be prepared for, and you're in luck.

We're here to train you and prep you in order to absolutely dominate this year's Black Friday and the way to do that is to accept the inevitable. There will be ups and there will be downs and these are 15 emotions you're going to experience this Black Friday. Also don't forget to check out all the Black Friday deals here, to make the rollercoaster a whole lot smoother.

1. Confidence

You’ve got this. You’ve been training for this moment for weeks. Your list is ready and you’re going to be in and out like a ninja. This whole Black Friday thing doesn’t scare you. Not even a little bit. I mean, it’s just shopping, right?


2. Pre-shopping excitement

It’s fair to say that knowing you’re about to drop some serious cash and shop to your heart’s content is going to get you wriggly with excitement. You’ve been writing your wish list for weeks and it’s your own personal Christmas from you to you. Go forth, my child, and shop till you damn drop.


3. Sleepiness

Oh god. Is that seriously the time? Is waking up this early worth it?

Dragging yourself out of bed in order to beat the crowds is important and you know it. Unfortunately, it doesn't make it any easier. It’s okay if you feel personally victimised by Black Friday right now.


4. Preparedness

Alright team. You’re about to head into the hurricane also known as Black Friday shopping and that’s okay. You’ve packed your list, your water and you’ve got the exact location of every store (or site) you’re going to hit, in order. Also, don’t forget the energy bars cause we ain’t got time for lunch breaks here.


5. Shopper's high

Ahhh, shopper's high. We all get it and you can sure as hell expect it on Black Friday.

It'll come calling when the beautiful endorphins are released after you make your new purchase or receive the "order confirmed" email. Look, it’s probably not a healthy addiction, but don’t judge me.


6. I’m calm… I’m calm… I’M NOT CALM

We knew this was not going to be entirely smooth sailing. Whether there are lots of people or you’re not even halfway through the list and it’s already midday, it’s important to remain calm. Take deep breaths.

Um, did someone just take the last pair of shoes you were heading for? Alright, time to unleash your war cry.


7. Sympathy

As you stand in line quietly muttering in a murderous rage, you spot the frantic checkout staff. They look as though they might have a mental breakdown at any moment.

You realise it’s fair to spare them a minute of silence because this is probably the worst day of their entire life.


8. Giddyness – Oh my god it's Chriiiiiiiistmas!

Wait a second. With all the prep and stress you’ve been going through for today, you forgot about the most exciting thing. Christmas! Black Friday is the perfect time to knock off some early Christmas presents shopping.

The decorations. The carols. Santa walking around and looking somewhat petrified at the ravenous beasts shopping. Okay, you’re back in your jolly mood now.


9. Heartbreak

Ahem, I’m sorry. I don't believe I heard you correctly. What do you MEAN my size is sold out?

It’s completely okay to call them to check or ask them to look out the back. Just be prepared that everything you're after might not be in stock and we’re totally here for you.


10. Lust

Fine, so you had a list and a plan. The best part about having a plan? Throwing away the plan and going completely rogue. You get those diamond earrings and you purchase that new bag. You do you, boo. We feel you and we've got you. That's why we've gathered all the best Black Friday beauty deals and fashion sales.


11. Panic. Sheer panic

Where is my list? Did I buy that already? Where is my shop? Did my brother want the blue or red jumper? Oh god, there’s only one more in stock.

You look around frantically. There isn’t a single customer assistant in sight and the only options are to assume the fetal position or scream. No, we aren’t being dramatic. DO yourself a favour and shop online this Black Friday.


12. Diligence

Okay, so we were maybe being a little dramatic. You found your list, you got it together and you are back and better than ever. Move out of my way world, I've got shopping to do.


13. Determination

Game plan: Get in. Get out. You will not be defeated.

You’ve got a couple more stores or sites to hit and you’re nearly done. Plus, you just found a "buy one, get one free" and guess who just sorted out the office Kris Kringle presents? You did.



The man (or woman), the myth, the legend. Sure, it wasn’t easy but now it’s time to pat yourself on the back and realise you survived. Feel free to write an acceptance speech because you deserve an award.


15. Nap time

You'll vow never again, but we both know that's a lie.

It wasn't easy but you showed Black Friday who is boss! Now that the emotional rollercoaster is over, it’s time to sleep for the next five years. Goodnight young warrior, you did well.


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Alexandra Hourigan

Alexandra is a shopaholic by nature, make up lover by heart and writer by passion. If you can buy it she'll probably be interested to know what it is. If it's on sale then even better! If she isn't at a Sephora sale she is probably writing about it.

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