Birkenstock announces its first collaboration ever with designer Rick Owens
If you're a fan of footwear that's a little bit different then you're going to love these.
I'm not afraid to say it. Hell, I'll say it out loud and proud. I love Birkenstocks. It did take me a little while to come to terms with these iconic slides but once you've jumped off the edge of that comfortable and practical birken-edge-cliff, there really is no going back. I'm not the only one loving these shoes at the moment either. These were the most popular shoe purchased on THE ICONIC's website in the last year and also made it into our favourite products of 2017. Birkenstock also don't adhere to normal limits, creating its own Birkenstock skin care line last year.
Now Birkenstock is back with a bang and has announced its collaboration with American designer, Rick Owens. He's the fashion designer with a little bit of a goth undertone that will feed your inner dark fashion side. This is the first time the unfashionably fashionable footwear label had invited an outside party to collaborate with and it's fair to say that's pretty exciting.
So what should you be expecting? With more details to come, Rick Owens will be reimagining three of Birkenstock's most popular shoe styles in a new design. You can expect to see some new fabrics including full-grain leather, felt and pony hair. Yes, pony hair. If the designer's history is anything to go on, you can expect a pretty standard monochromatic theme of blacks and charcoal greys.
Rick Owens had previously possessed a significantly long standing partnership with Adidas. However, its recent ending in 2017 opened up the door for Birkenstock to find its ideal candidate for the collaboration. “I agree with the values Birkenstock has promoted all along – steady longevity and personal well being,” says Owens.
When you can buy it:
The new collection will be unveiled closer to April and available to pre-order on April 2nd and purchase 17th of April in the US. Therefore, we'll hopefully see these new and undeniably different shoes soon in Australia and it's safe to say, we can't wait.
Where you can buy it:
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