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Where to buy the hottest bikinis online: Be the best-dressed on the beach this summer

The top 16 sites to shop for your summer bikinis online and a comprehensive guide to the best swimwear brands on the beaches right now.

We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!

Every summer, women everywhere are on the eternal hunt for the perfect bikini and every summer, women everywhere face the same dilemma: What’s hot this season and where can I buy my new bikinis online? Take a leaf out of our virtual book and make yourself familiar with the following 16 retailers selling this season’s hottest bikinis online.



Hurley is one of the best places where you can find bikinis and swimsuits in different styles, colors, and sizes.

  • 15% off your first order
  • Free express delivery over $49
  • Dedicated sale section
Go to Hurley

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ASOS prides itself on the swimwear produced during summer. The brand offers an entire line dedicated to mix ‘n matching, a rainbow palette of colours and fashion’s most popular styles to suit every shape. The brand has you covered, literally.

  • 10% student discount
  • Free shipping on orders over $40
  • Returns accepted within 28 days of receiving your order
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Turn up the heat with your summer ‘kini collection from Aussie favourite, THE ICONIC. Bec & Bridge, Tigerlily and a range of exclusive brands have all the bases covered.

  • Free returns for 30 days
  • Free delivery on orders over $50
  • 3 hour delivery in Sydney metro $12.95

View coupon codes for THE ICONIC



Your go-to for affordable, fast fashion that’s trend lead and easy to wear. Boohoo has a range of bikinis online to satisfy every summer enthusiast.

  • Free shipping on orders over $40
  • Express delivery $15 within 4 working days
  • Returns accepted within 28 days of receiving your order
Go to boohoo

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White Fox Boutique

White Fox Boutique

White Fox Boutique is one of the most Instagram-worthy shopping destinations, especially when it comes to party dresses, bikinis and activewear.

  • Free shipping on orders over $50
  • Afterpay is available
  • Subscribe to the newsletter and receive a $10 voucher
Go to White Fox Boutique

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City Beach

City Beach

As the title suggests, City Beach caters to the city dwelling beach lover. This local retailer based in the sunshine state of Brisbane stocks all of the major surf labels including Billabong, Roxy and Quiksilver. Shop at City Beach to prepare yourself for sun-soaking days ahead.

  • Free shipping on orders over $75
  • Express shipping available $9.99
  • Returns accepted in-store and online
  • Online returns accepted within 100 days of purchase
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David Jones

David Jones

The David Jones swimwear range is full to the brim with Australian and International labels; designer, fast fashion and up and comers. Favourites include Bec & Bridge, Zimmermann and Seafolly.

  • Free delivery on orders over $100
  • Same day delivery on orders made between 1pm, $15
  • Returns are accepted online and in-store
Go to David Jones

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Beginning Boutique

Beginning Boutique

The Beginning Boutique swimwear range is fun, flirty and affordable. You will find a number of urban brands like Afends and Evil Twin, as well as Beginning Boutique exclusive styles.

  • Free returns on full priced orders
  • New arrivals Mon-Wed-Fri
  • Free express shipping on orders over $50
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Say hello to fancy swimwear you can splash out on. Farfetch stocks international swoon-worthy brands that are bound to turn heads on your next venture to the beach/pool/sunshine.

  • Express shipping available for $10, may vary depending on weight
  • Returns accepted within 14 ays of receiving your order

View coupon codes for FARFETCH

General Pants

General Pants

Bringing this season’s best selection of bikinis and one-pieces to a "swim hub" online, General Pants have everything you need to kickstart your summer fun. Brands include Stussy, Somedays Lovin’ and Ksubi.

  • Free express delivery on orders over $75
  • Returns accepted in-store or online
  • Returns accepted within 10 days of purchase
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Princess Polly

Princess Polly

Looks for cheap swimwear for women that like to look smack bang on trend each season, your one stop shop only needs to be Princess Polly.

  • Express shipping is free for all orders over $50 to all Australian addresses.
  • Orders placed before 3pm AEST will be dispatched on the same day.
  • International shipping is available.
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Showpo stocks a wide range of style and colours to suit all your bikini loving needs.

  • Same day delivery - Showpo now offer same day delivery in Sydney, just order before 2pm AEST!
  • Low Prices - Shoppers are loving the price of the item on Showpo like the 30 items for under $30!
  • Postage - Delivery is free in Australia for orders $50 or more and is shipped express so you can get your order fast!
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Surf’s up with Surfstitch. Born out of the back of a garage, Surfstitch has grown into the go-to destination for all your surf, swim and skate needs. You’ll find all the big players in the swimwear scene as well as fashion forward up ‘n comers.

  • Free express delivery on orders over $75
  • Returns accepted in-store or online
  • Returns accepted within 10 days of purchase
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Cotton On

Cotton On

Summer lovers can unite with Cotton On. Shop affordable swimwear in classic styles and a wide range of bright colours and prints.

  • Free standard shipping on orders over $55
  • Express shipping $14.95
  • Returns accepted within 14 days of purchase
Go to Cotton On

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PrettyLittleThing is a UK site that has some of the most affordable clothing pieces that are on trend and HOT!

  • Daily updates. There’s nothing stale on the Pretty Little Thing website with daily updates of the latest and newest in women fashion.
  • Variety. Shop for anything from celebrity-inspired clothing, dresses, shoes to accessories.
  • Sale. Check out the sale section of the website and enjoy discounts up to 75% on selected pieces.
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Meshki’s swim collection is sure to help you turn heads, with pieces that both highlight and compliment your curves.

  • Free shipping for orders over $50
  • Receive $10 off on your first order
  • Returns accepted within 30 days from delivery date
Go to Meshki

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Get your fashion game on with H&M's collections collaborated with luxury brands offering you affordable and sustainable quality swimwear for all.

  • FREE shipping with your orders when you spend over $60
  • Buy now, pay later with Klarna
  • 30-day returns policy
Go to H&M

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Which retailers offer free delivery?

You might also like:

Brands to keep an eye on:

  • Bondi Bather is a locally designed and ethically produced label owned by Kerry Cusack that is 100% printed, hand-cut and stitched in Australia. Read our exclusive interview with Cusack here.
  • Peony Swimwear was founded in 2013 by Becky Jack on the Gold Coast. Pretty prints and cute cuts make this brand the perfect bikini to spend your summer with.
  • Arguably the hottest label on Instagram right now, Triangl Swimwear has caught the attention of the summer obsessed, fashion loving gals all over the globe.

More: Meet the top 10 Australian swimwear designers

The A-Z directory of Australian swimwear designers and brands

Get to know Aussie swimwear labels big and small, summer style never looked so good.

Which of these retailers offer free shipping:

Take a look at what sites will deliver the goods, for free. Sort your summer ‘kini out in time for the weekend ahead.

ASOSOrders over $40, $5 for orders below7 Business daysFree on orders over $125, $14.99 for orders below3 business daysExpress shipping, yes!
Beginning BoutiqueFree on orders over $75, $8.95 for orders below1-3 business daysYes!
Boohoo$6.99Up to 7 business days$14.99Up to 5 business dayStandard shipping, yes!
City BeachInfo not listed onlineInfo not listed online
Cotton OnOrders over $60, $7 for orders below3-5 business days$10, $2 on orders $60 and above1 business dayStandard shipping, yes!
David JonesOrders over $100, $10 for orders below3-7 Business days$15Next dayNo
FarfetchCost is estimated with weight of order3-7 days2-4 daysYes!
General PantsOrders over $50, $10 for orders below1-2 business daysYes!
Princess PollyOrders over $50, $6 for orders belowNext dayYes!
ShowpoOrders over $50, $9.95 for orders belowNext dayYes!
SurfStitchOrders over $75, free $9.95 for orders belowNext dayExpress shipping, yes!
THE ICONICOrders over $50, $7.95 for orders below2 business days$14.953-5 hours in Sydney metroYes!
TopshopOrders over £50, £4 for orders below4 business days£6Info not listed onlineNo
Urban OutfittersOrders over $50, $4.95 for orders below5-7 Business days$14.952-3 business daysStandard shipping, yes (if you're prepared to wait)

“What are the cheapest sites to buy bikinis online?"

  • PrettyLittleThing offers regular promotions on brands and exclusives styles. Subscribe to the newsletter to be the first to know.
  • Boohoo are hot contenders for the best retailers stocking cheap swimwear. Both labels offer a selection of fashion forward on-trend bikinis and one-pieces at hot prices.

Keep in the loop with our coupon pages to score a bargain on your next shopping spree. View coupon codes for THE ICONIC View coupon codes for ASOS View coupon codes for Boohoo

“Where can I buy designer bikinis online?”

  • David Jones is known for an extensive offering of sartorially savvy swimwear. From Jets White Label by Jessika Allen to Zimmermann and Seafolly.
  • If you’re looking to invest in the best, Farfetch is the ultimate retailer when it comes to high end designers. You can shop international brands such as Missoni, Dolce & Gabbana and Vivienne Westwood.

“Where can I buy plus-size swimwear?”

  • ASOS stock a wide range of flattering bikinis and one-pieces in plus sizes, ideal for flaunting killer curves.
  • Australian bombshell Robyn Lawley has her self titled swimwear range available now on THE ICONIC.

How to care for your swimwear:

Once you’ve wrapped up your day beachside/poolside it’s important to thoroughly rinse or wash your swimwear immediately. Doing so will wash away any chemicals or salt that can harm the swimwear fabric. Read the manufacturer's care label on the garment to ensure there are no warnings to avoid.

It’s important to keep in mind:

Retailers will allow a return on swimwear provided the hygiene sticker is still attached and in its original condition.

Looking for online fashion deals? Check out the latest offers


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