The top 17 sites to shop for your summer bikinis online and a comprehensive guide to the best swimwear brands on the beaches right now.
Every summer, women everywhere are on the eternal hunt for the perfect bikini and every summer, women everywhere face the same dilemma: What’s hot this season and where can I buy my new bikinis online? Take a leaf out of our virtual book and make yourself familiar with the following 17 retailers selling this season’s hottest bikinis online.
Feature image: City Beach
Top online sites to shop this season’s bikinis
The top online sites to shop this season’s bikinis:
1. ASOS
ASOS prides itself on the swimwear produced during summer. The brand offers an entire line dedicated to mix ‘n matching, a rainbow palette of colours and fashion’s most popular styles to suit every shape. The brand has you covered, literally.
- 10% student discount
- Free shipping on orders over $40
- Returns accepted within 28 days of receiving your order
2. THE ICONIC
Turn up the heat with your summer ‘kini collection from Aussie favourite, THE ICONIC. Bec & Bridge, Tigerlily and a range of exclusive brands have all the bases covered.
- Free returns for 100 days
- Free delivery on orders over $50
- 3 hour delivery in Sydney metro $12.95
3. Boohoo
Your go-to for affordable, fast fashion that’s trend lead and easy to wear. Boohoo has a range of bikinis online to satisfy every summer enthusiast.
- Free shipping on orders over $40
- Express delivery $15 within 4 working days
- Returns accepted within 28 days of receiving your order
4. City Beach
As the title suggests, City Beach caters to the city dwelling beach lover.
This local retailer based in the sunshine state of Brisbane stocks all of the major surf labels including Billabong, Roxy and Quiksilver. Shop at City Beach to prepare yourself for sun soaking days ahead.
- Free shipping on orders over $75
- Express shipping available $9.99
- Returns accepted in-store and online
- Online returns accepted within 100 days of purchase
5. Beginning Boutique
The Beginning Boutique swimwear range is fun, flirty and affordable. You will find a number of urban brands like Afends and Evil Twin, as well as Beginning Boutique exclusive styles.
- Free returns on full priced orders
- New arrivals Mon-Wed-Fri
- Free express shipping on orders over $50
Go to Beginning Boutique website View coupon codes for Beginning Boutique
6. David Jones
The David Jones swimwear range is full to the brim with Australian and International labels; designer, fast fashion and up and comers. Favourites include Bec & Bridge, Zimmermann and Seafolly.
- Free delivery on orders over $100
- Same day delivery on orders made between 1pm, $15
- Returns are accepted online and in-store
7. Dotti
Aussie retailer Dotti produces swimwear injected with bright colours and prints, ideal for the summer-lovin’ gal. The brand takes inspiration from all over the world and brings it back to the beaches of Australia.
- Subscribe to Dotti and receive 30% off your next order
- Express delivery $12.95
- Returns accepted within 30 days of purchase
8. Farfetch
Say hello to fancy swimwear you can splash out on. Farfetch stocks international swoon-worthy brands that are bound to turn heads on your next venture to the beach/pool/sunshine.
- Express shipping available for $10, may vary depending on weight
- Returns accepted within 14 ays of receiving your order
9. General Pants
Bringing this season’s best selection of bikinis and one-pieces to a "swim hub" online, General Pants have everything you need to kickstart your summer fun. Brands include Stussy, Somedays Lovin’ and Ksubi.
- Free express delivery on orders over $75
- Returns accepted in-store or online
- Returns accepted within 10 days of purchase
Go to General Pants website View coupon codes for General Pants
10. Missguided
UK retailer Missguided is prepping you for a wet ‘n wild ride this season. Shop the brand for one-pieces, beachwear and bikinis online.
- Free delivery on orders over $80
- Returns accepted within 14 days of delivery
- 20% discount for students
11. New Look
Looks for cheap swimwear for women that like to look smack bang on trend each season. Tropical prints and the sporteluxe trends are what you’ll find online right now.
- Free delivery on orders over £45
- 10% discount for students
- Returns accepted within 28 days of purchase
12. Princess Polly
Catering to our inner boho child, Princess Polly has all the crochet bikinis of your dreams. The brand also stocks Aussie labels Evil Twin, MINKPINK and Somedays Lovin’.
- 10% off sitewide when you subscribe to Princess Polly
- Next day delivery on orders over $50
- Free returns on orders over $100
- Layby your purchase with an 8 week payment plan
- Returns accepted within 30 days of purchase - exchanges and store credit only
Go to Princess Polly website View coupon codes for Princess Polly
13. SurfStitch
Surf’s up with Surfstitch. Born out of the back of a garage, Surfstitch has grown into the go-to destination for all your surf, swim and skate needs. You’ll find all the big players in the swimwear scene as well as fashion forward up ‘n comers.
- Free express delivery on orders over $75
- Returns accepted in-store or online
- Returns accepted within 10 days of purchase
14. Urban Outfitters
Known for a unique offering, Urban Outfitters' swim collection is on point. Poolside perfect one-pieces and hot bikinis for beach babes are in abundance.
- They understand their audience and have the right range of fashion items and accessories to match
- You can often save with their sale offers
- Free delivery and returns is available when you spend over $50. Note returns cost $5 in Australia.
- Their customer service team are available 24 hours a day by phone or live chat
Go to Urban Outfitters website View coupon codes for Urban Outfitters
15. Cotton On
Summer lovers can unite with Cotton On. Shop affordable swimwear in classic styles and a wide range of bright colours and prints.
- Free standard shipping on orders over $55
- Express shipping $14.95
- Returns accepted within 14 days of purchase
16. Sheridyn Swim
Sheridyn Swim is an Australian beachwear label, conceived and designed on the Central Coast in NSW.
- Free standard shipping on orders over $100
- Buy now, pay later. Select “ZipPay” at the checkout to pay for your goods later
- If you’re not happy with your product, you can return it within 10 days for a refund or an exchange.
Go to Sheridyn Swim website View coupon codes for Sheridyn Swim
You might also like:
- READ MORE: See THE ICONIC’s summer bikini drop
- READ MORE: Top 10 Australian swimwear designers
- READ MORE: New swimwear styles from City Beach
Brands to keep an eye on:
- Bondi Bather is a locally designed and ethically produced label owned by Kerry Cusack that is 100% printed, hand-cut and stitched in Australia. Read our exclusive interview with Cusack here.
- Peony Swimwear was founded in 2013 by Becky Jack on the Gold Coast. Pretty prints and cute cuts make this brand the perfect bikini to spend your summer with.
- Arguably the hottest label on Instagram right now, Triangl Swimwear has caught the attention of the summer obsessed, fashion loving gals all over the globe.
More: Meet the top 10 Australian swimwear designers
The A-Z directory of Australian swimwear designers and brands
Get to know Aussie swimwear labels big and small, summer style never looked so good.
A All About Eve Anna and Boy Atmos&Here Aztec Rose B Baku Swimwear Bardot Swim Billabong Blue Glue Bikini's Bond-Eye Swimwear Bondi Bather C C/meo Collective Camilla D Dion Lee Swim F FELLA G Gypsea H Her the Label
J JETSJewels & Grace K Kookai L La Biquini M Mambo N N.L.P Nookie O O'Neill One Teaspoon P Peony Swimwear R RH Swimwear Rhythm Rip Curl Robb and Lulu Robyn Lawley Swimwear Roxy Rusty
S Sass & Bide Seafolly She Made Me Somedays Lovin Suboo T Talulah Swim Tigerlily Triangl W We Are Handsome White Sands Z Zimmermann Zingiber Zulu & Zephyr
Which of these retailers offer free shipping:
Take a look at what sites will deliver the goods, for free. Sort your summer ‘kini out in time for the weekend ahead.
| RETAILER | FREE SHIPPING | DELIVERY TIME | FREE EXPRESS SHIPPING | DELIVERY TIME | IS IT WORTH IT? |
| ASOS | Orders over $40 $5 for orders below | 7 Business days | $10 | 3 business days | Express shipping, yes! |
| Beginning Boutique | Free on orders over $50, $6.95 for orders below | 1-3 business days | Yes! | ||
| Boohoo | Orders over $40 $4.99 for orders below | Up to 9 business days | $15 | Up to 4 business day | Standard shipping, yes! |
| City Beach | Orders over $75 $5.99 for orders below | 7-10 Business days | $9.99 | 2-4 business days | Express shipping, yes! |
| Cotton On | Orders over $55, $10 orders below | 3-5 business days | $14.95 | 1 business day | Standard shipping, yes! |
| David Jones | Orders over $100 | 3-7 Business days | $12 | Next day | No |
| Farfetch | Cost is estimated with weight of order | 3-7 days | $10 | 2-4 days | Yes! |
| General Pants | Orders over $75, $10 for orders below | Next day | Yes! | ||
| Missguided | Orders over $80 $8 for orders below | 6-8 working days | $15 | Up to 4 days | No |
| New Look | Orders over £45 | Info not listed online | Orders over £75 | Info not listed online | Yes! |
| Princess Polly | Orders over $50, $6 for orders below | Next day | Yes! | ||
| Showpo | Orders over $50, $7 for orders below | Next day | Yes! | ||
| SurfStitch | Orders over $50, free $5.95 for orders below | Next day | Express shipping, yes! | ||
| THE ICONIC | Orders over $50 | Next day | $12.95 | 3-4 hours in Sydney metro | Yes! |
| Topshop | Orders over £100 £9 for everything else | 9 Business days | £20 | 4 Business days | No |
| Urban Outfitters | Orders over $50 $10 for orders below | 10-12 Business days | $40 | 5-7 business days | Standard shipping, yes (if you're prepared to wait) |
“What are the cheapest sites to buy bikinis online?
- THE ICONIC offers regular promotions on brands and exclusives styles. Subscribe to the newsletter to be the first to know.
- ASOS and Boohoo are hot contenders for the best retailers stocking cheap swimwear. Both labels offer a selection of fashion forward on-trend bikinis and one-pieces at hot prices.
Keep in the loop with our coupon pages to score a bargain on your next shopping spree. View coupon codes for THE ICONIC View coupon codes for ASOS View coupon codes for Boohoo
“Where can I buy designer bikinis online?”
- David Jones is known for an extensive offering of sartorially savvy swimwear. From Jets White Label by Jessika Allen to Zimmermann and Seafolly.
- If you’re looking to invest in the best, Farfetch is the ultimate retailer when it comes to high end designers. You can shop international brands such as Missoni, Dolce & Gabbana and Vivienne Westwood.
“Where can I buy plus size swimwear?”
- ASOS stock a wide range of flattering bikinis and one-pieces in plus sizes, ideal for flaunting killer curves.
- Australian bombshell Robyn Lawley has her self titled swimwear range available now on THE ICONIC.
How to care for your swimwear:
Once you’ve wrapped up your day beachside/poolside it’s important to thoroughly rinse or wash your swimwear immediately. Doing so will wash away any chemicals or salt that can harm the swimwear fabric. Read the manufacturer's care label on the garment to ensure there are no warnings to avoid.
It’s important to keep in mind:
Retailers will allow a return on swimwear provided the hygiene sticker is still attached and in its original condition.
Swimwear styles and shapes:
Top: Halter Triangle Balconette Bralet Bandeau
Bottom: High waisted Low rise Brazilian
One-piece
Coupons to use towards your bikini buying:
Now that bikini season is upon us, shop bikinis so hot you’ll want to wear them all day long.
