Where to buy the hottest bikinis online: Be the best-dressed on the beach this summer

Information verified correct on October 27th, 2016

The top 17 sites to shop for your summer bikinis online and a comprehensive guide to the best swimwear brands on the beaches right now.

Every summer, women everywhere are on the eternal hunt for the perfect bikini and every summer, women everywhere face the same dilemma: What’s hot this season and where can I buy my new bikinis online?

Take a leaf out of our virtual book and make yourself familiar with the following 17 retailers selling this season’s hottest bikinis online.

Feature image: City Beach

The top online sites to shop this season’s bikinis:


ASOS prides itself on the swimwear produced during summer. The brand offers an entire line dedicated to mix ‘n matching, a rainbow palette of colours and fashion’s most popular styles to suit every shape. The brand has you covered, literally.

  • 10% student discount
  • Free shipping on orders over $40
  • Returns accepted within 28 days of receiving your order

Shop ASOS bikinis online

View coupon codes for ASOS


Turn up the heat with your summer ‘kini collection from Aussie favourite, THE ICONIC. Bec & Bridge, Tigerlily and a range of exclusive brands have all the bases covered.

  • Free returns for 100 days
  • Free delivery on orders over $50
  • 3 hour delivery in Sydney metro $12.95

Shop THE ICONIC bikinis online

View coupon codes for THE ICONIC

3. Boohoo

Your go-to for affordable, fast fashion that’s trend lead and easy to wear. Boohoo has a range of bikinis online to satisfy every summer enthusiast.

  • Free shipping on orders over $40
  • Express delivery $15 within 4 working days
  • Returns accepted within 28 days of receiving your order

Shop Boohoo bikinis online

View coupon codes for Boohoo

4. City Beach

As the title suggests, City Beach caters to the city dwelling beach lover. This local retailer based in the sunshine state of Brisbane stocks all of the major surf labels including Billabong, Roxy and Quiksilver. Shop at City Beach to prepare yourself for sun soaking days ahead.

  • Free shipping on orders over $75
  • Express shipping available $9.99
  • Returns accepted in-store and online
  • Online returns accepted within 100 days of purchase

Shop City Beach bikinis online

View coupon codes for City Beach

5. Beginning Boutique

The Beginning Boutique swimwear range is fun, flirty and affordable. You will find a number of urban brands like Afends and Evil Twin, as well as Beginning Boutique exclusive styles.

  • Free returns on full priced orders
  • New arrivals Mon-Wed-Fri
  • Free express shipping on orders over $50

Shop Beginning Boutique bikinis online

View coupon codes for Beginning Boutique

6. David Jones

The David Jones swimwear range is full to the brim with Australian and International labels; designer, fast fashion and up and comers. Favourites include Bec & Bridge, Zimmermann and Seafolly.

  • Free delivery on orders over $100
  • Same day delivery on orders made between 1pm, $15
  • Returns are accepted online and in-store

Shop David Jones bikinis online

View coupon codes for David Jones

7. Dotti

Aussie retailer Dotti produces swimwear injected with bright colours and prints, ideal for the summer-lovin’ gal. The brand takes inspiration from all over the world and brings it back to the beaches of Australia.

  • Subscribe to Dotti and receive 30% off your next order
  • Express delivery $12.95
  • Returns accepted within 30 days of purchase

Shop Dotti bikinis online

View coupon codes for Dotti

8. Farfetch

Say hello to fancy swimwear you can splash out on. Farfetch stocks international swoon-worthy brands that are bound to turn heads on your next venture to the beach/pool/sunshine.

  • Express shipping available for $10, may vary depending on weight
  • Returns accepted within 14 ays of receiving your order

Shop Farfetch bikinis online now

View coupon codes for Farfetch

9. General Pants

Bringing this season’s best selection of bikinis and one-pieces to a "swim hub" online, General Pants have everything you need to kickstart your summer fun. Brands include Stussy, Somedays Lovin’ and Ksubi.

  • Free express delivery on orders over $75
  • Returns accepted in-store or online
  • Returns accepted within 10 days of purchase

Shop General Pants bikinis online

View coupon codes for General Pants

10. Missguided

UK retailer Missguided is prepping you for a wet ‘n wild ride this season. Shop the brand for one-pieces, beachwear and bikinis online.

  • Free delivery on orders over $80
  • Returns accepted within 14 days of delivery
  • 20% discount for students

Shop Missguided bikinis online

View coupon codes for Missguided

11. New Look

Looks for cheap swimwear for women that like to look smack bang on trend each season. Tropical prints and the sporteluxe trends are what you’ll find online right now.

  • Free delivery on orders over £45
  • 10% discount for students
  • Returns accepted within 28 days of purchase

Shop New Look bikinis online

View coupon codes for New Look

12. Princess Polly

Catering to our inner boho child, Princess Polly has all the crochet bikinis of your dreams. The brand also stocks Aussie labels Evil Twin, MINKPINK and Somedays Lovin’.

  • 10% off sitewide when you subscribe to Princess Polly
  • Next day delivery on orders over $50
  • Free returns on orders over $100
  • Layby your purchase with an 8 week payment plan
  • Returns accepted within 30 days of purchase - exchanges and store credit only

Shop Princess Polly bikinis online

View coupon codes for Princess Polly

13. Surfstitch

Surf’s up with Surfstitch. Born out of the back of a garage, Surfstitch has grown into the go-to destination for all your surf, swim and skate needs. You’ll find all the big players in the swimwear scene as well as fashion forward up ‘n comers.

  • Free express delivery on orders over $75
  • Returns accepted in-store or online
  • Returns accepted within 10 days of purchase

Shop Surfstitch bikinis online

View coupon codes for Surfstitch

14. Topshop

From statement bikinis to fancy one-pieces, separates and beachwear, Topshop has new season styles that will catch everyone’s attention.

  • 10% student discount
  • Free delivery on orders over £100

Shop Topshop bikinis online now

View coupon codes for Topshop

15. Urban Outfitters

Known for a unique offering, Urban Outfitters' swim collection is on point. Poolside perfect one-pieces and hot bikinis for beach babes are in abundance.

Shop Urban Outfitters bikinis online

View coupon codes for Urban Outfitters

16. Cotton On

Summer lovers can unite with Cotton On. Shop affordable swimwear in classic styles and a wide range of bright colours and prints.

  • Free standard shipping on orders over $55
  • Express shipping $14.95
  • Returns accepted within 14 days of purchase

Shop Cotton on bikinis online

Brands to keep an eye on:

  • Bondi Bather is a locally designed and ethically produced label owned by Kerry Cusack that is 100% printed, hand-cut and stitched in Australia. Read our exclusive interview with Cusack here.
  • Peony Swimwear was founded in 2013 by Becky Jack on the Gold Coast. Pretty prints and cute cuts make this brand the perfect bikini to spend your summer with.
  • Arguably the hottest label on Instagram right now, Triangl Swimwear has caught the attention of the summer obsessed, fashion loving gals all over the globe.

More: Meet the top 10 Australian swimwear designers

The A-Z directory of Australian swimwear designers and brands  

Get to know Aussie swimwear labels big and small, summer style never looked so good.

All About Eve
Anna and Boy
Aztec Rose
Baku Swimwear
Bardot Swim
Blue Glue Bikini's
Bond-Eye Swimwear
Bondi Bather
C/meo Collective
Dion Lee Swim
Her the Label

Jewels & Grace
La Biquini
One Teaspoon
Peony Swimwear
RH Swimwear
Rip Curl
Robb and Lulu
Robyn Lawley Swimwear

Sass & Bide
She Made Me
Somedays Lovin
Talulah Swim
We Are Handsome
White Sands
Zulu & Zephyr

Which of these retailers offer free shipping:

Take a look at what sites will deliver the goods, for free. Sort your summer ‘kini out in time for the weekend ahead.

American ApparelOrders over $100
$8 for orders below
12-14 business daysFree on orders over $400,
$25 for orders below
3-4 business daysStandard shipping, yes!
ASOSOrders over $40
$5 for orders below
7 Business days$103 business daysExpress shipping, yes!
Beginning BoutiqueFree on orders over $50, $6.95 for orders below1-3 business daysYes!
BoohooOrders over $40
$4.99 for orders below
Up to 9 business days$15Up to 4 business dayStandard shipping, yes!
City BeachOrders over $75
$5.99 for orders below
7-10 Business days$9.992-4 business daysExpress shipping, yes!
Cotton OnOrders over $55, $10 orders below3-5 business days$14.951 business dayStandard shipping, yes!
David JonesOrders over $1003-7 Business days$12Next dayNo
FarfetchCost is estimated with weight of order3-7 days$102-4 daysYes!
General PantsOrders over $75, $10 for orders belowNext dayYes!
MissguidedOrders over $80
$8 for orders below
6-8 working days$15Up to 4 daysNo
New LookOrders over £45Info not listed onlineOrders over £75Info not listed onlineYes!
Princess PollyOrders over $50,
$6 for orders below
Next dayYes!
ShowpoOrders over $50, $7 for orders belowNext dayYes!
SurfStitchOrders over $50, free
$5.95 for orders below
Next dayExpress shipping, yes!
THE ICONICOrders over $50Next day$12.953-4 hours in Sydney metroYes!
TopshopOrders over £100
£9 for everything else
9 Business days£204 Business daysNo
Urban OutfittersOrders over $50
$10 for orders below
10-12 Business days$405-7 business daysStandard shipping, yes
(if you're prepared to wait)

“What are the cheapest sites to buy bikinis online?

  • THE ICONIC offers regular promotions on brands and exclusives styles. Subscribe to the newsletter to be the first to know.
  • ASOS and Boohoo are hot contenders for the best retailers stocking cheap swimwear. Both labels offer a selection of fashion forward on-trend bikinis and one-pieces at hot prices.

Keep in the loop with our coupon pages to score a bargain on your next shopping spree.

View coupon codes for THE ICONIC

View coupon codes for ASOS

View coupon codes for Boohoo

“Where can I buy designer bikinis online?”

  • David Jones is known for an extensive offering of sartorially savvy swimwear. From Jets White Label by Jessika Allen to Zimmermann and Seafolly.
  • If you’re looking to invest in the best, Farfetch is the ultimate retailer when it comes to high end designers. You can shop international brands such as Missoni, Dolce & Gabbana and Vivienne Westwood.

“Where can I buy plus size swimwear?”

  • ASOS stock a wide range of flattering bikinis and one-pieces in plus sizes, ideal for flaunting killer curves.
  • Australian bombshell Robyn Lawley has her self titled swimwear range available now on THE ICONIC. 

How to care for your swimwear:

Once you’ve wrapped up your day beachside/poolside it’s important to thoroughly rinse or wash your swimwear immediately. Doing so will wash away any chemicals or salt that can harm the swimwear fabric.  Read the manufacturer's care label on the garment to ensure there are no warnings to avoid.

It’s important to keep in mind:

Retailers will allow a return on swimwear provided the hygiene sticker is still attached and in its original condition.

Swimwear styles and shapes:








High waisted

Low rise



Coupons to use towards your bikini buying:

Now that bikini season is upon us, shop bikinis so hot you’ll want to wear them all day long.

Doone Roisin

Doone Roisin is the social media butterfly and Fashion Editor at She's an online shopping enthusiast ready to show you what to buy and how to wear it, the best sales around town and insider tips to make note of.

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