Beyonce’s Ivy Park x adidas: When and where you can buy the collab

Posted: 13 January 2020 8:53 am
News

beyonceadidas

Image: Instagram user beyonce

This is your first official look at the Beyonce x adidas collaboration – and all the items are super inclusive.

Back in April of this year, Beyonce teased an adidas collaboration but we had no details of what was to come. It's been a long nine months of waiting, but now we have answers people!

Beyonce's Ivy Park label is working with adidas to drop a series of streetwear-inspired clothing pieces, jewellery and most importantly... sneakers.

When can you get your hands on the long-awaited and highly-anticipated collaboration? Mark your calendars and set those phone reminders – the release date has been set as 18 January. You'll be able to shop directly from adidas.

Beyonce has re-imagined some iconic adidas silhouettes including the UltraBOOST, the Nite Jogger and the Samba.

The UltraBOOST arrives in a burgundy-coloured hue with a contrasting orange rubber outsole. We love the removable hangtag that reads "IVY PARK and the adidas logo. The full-length BOOST midsole provides you with comfort and support.

The two Nite Jogger styles have been constructed with premium materials and a new toggle lacing system that extended around the heel. Your colour choices are Maroon/Solar Orange and Ecru Tint/Grey/Solar Orange.

The Samba shoe features a chunky platform sole and leather base. There's a range of colours involved and we're obsessed. The bottom is a dark gum shade, while the toe caps are coloured in a grey suede. The rest of the shoe arrives in a stark white tone, with purple Three Stripes and heel tab. IVY PARK is branded on the tongue.

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Images: Supplied

Beyonce said in an interview with ELLE: "This new line is fun and lends itself to creativity, the ultimate power...I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK... I appreciate the beauty of gender-neutral clothing..."

We love the gender neutral approach that Beyonce is taking because it means that everyone can feel included. Which item are we most excited about? It's got to be the pair of kicks.

beyonceadidas

Images: Instagram user beyonce

Beyonce isn't the first artist to collaborate with the iconic streetwear brand. It's also been done by Donald Glover and Pharrell Williams but this time, it's time for Queen Bey to take the stage.

For more on adidas, you can check out our dedicated hub here. It's got everything you need to know including the latest news, release dates and the best deals.


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