When Bettina Liano will relaunch into the Australian fashion world

Posted: 28 November 2018 11:49 am

Source: Instagram user Bettina Liano Official

The cult denim brand we know and love is back under new owners.

When Aussie fashion retailers successfully compete in the international fashion game, we always feel proud and hope that they do well. But when they don't do too well, it can be a loss for the Australian fashion world.

It seems like some old favourites can come back though because the Apparel Group will be re-introducing the Bettina Liano brand in February 2019.

In 2013, the brand was shut down after ongoing problems with going in and out of administration. Bettina Liano was picked up by the Apparel Group, which also owns Saba and Sportscraft, and they have now decided to bring back the denim with the famous yellow tag.

Back in its day, the brand was big in both the Australian market and the overseas market. The retailer even opened a store in Manhattan and was famously worn by celebrities such as Kim Kardashian, Paris Hilton, Sophie Monk and Kylie Minogue – just to name a few.

Source: Bettina Liano website

It was THE it-brand for denim back in the day, which is why the relaunch is such a big deal. The website states "Bettina Liano is a heritage Australian brand with a modern attitude", which tells us that maybe we should prepare to see a revamp of the classic fit and style of Bettina Liano denim.

What about Bettina Liano, the original designer behind the brand we all know and love?

Well there is nothing stopping her from designing and creating clothes because she has started another brand called BYBL. It seems like she is going back to her roots because yes, it is a denim brand again.

View this post on Instagram

A post shared by BYBL by BETTINA LIANO (@bybl_bybettinaliano) on Nov 21, 2018 at 1:06am PST

The brand's Fall 2019 collection focuses entirely on jeans, releasing skinny denim, high waisted, relaxed fit, boot leg and straight leg styles. The pieces are made in Australia using denim imported from Europe.

The BYBL website states "beware of imitation" which has us giggling at the thought of a potential feud. But, we love any kind of denim we can get, so this just means more options for us to shop.

Where can you buy it?

Unfortunately, there is no word yet on where you can buy the relaunch of the cult denim, but we cannot wait to see the designs that come out from this classic brand.

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