Best whitening toothpaste in Australia

We've done the research and found the best whitening toothpastes for a variety of price points and purposes.

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The best whitening toothpaste in Australia

How did we pick this list?

For this list, we picked whitening toothpastes based on actual customer reviews and ratings on Amazon, Chemist Warehouse and Pharmacy Online. For every category, we carefully chose parameters based on our research and determined products with the highest review score within those parameters.

Read more detail on our methodology below.

Colgate Optic White Express White

Best overall whitening toothpaste

Colgate Optic White Express White
Image: Supplied/Finder

Not yet rated

Pros

  • Contains hydrogen peroxide to whiten teeth
  • Enamel-safe

Cons

  • Several users said it has a bleach-like taste
  • You only get 85g for the price

Why we chose it

For the best overall whitening toothpaste, we picked Colgate Optic White Express White. It has a rating of 4 out of 5 stars on Pharmacy Online. This product is also part of our list of the best toothpastes available right now in Australia.

The Express White toothpaste contains hydrogen peroxide, which is known to have bleaching properties. The brand claims that it delivers whiter teeth in just 3 days when used as directed for 4 weeks. It also helps protect the teeth from bacteria and cavities. It is enamel-safe for daily use as well.

Customers gave positive feedback on the toothpaste's effectiveness, ease of use and fresh feeling. While users say it has a bleach-like taste, it dissipates quickly and leaves a refreshed feeling in the mouth. It contains powerful ingredients that are safe to use every day, removing surface stains to reveal a whiter, brighter smile. The brand says it may cause some tooth sensitivity – a typical occurrence when using a whitening toothpaste.


Sensodyne Repair & Protect Whitening Toothpaste

Best whitening toothpaste for sensitive teeth

Sensodyne Repair & Protect Whitening Toothpaste
Image: Supplied/Finder

Not yet rated

Pros

  • Provides long-lasting protection against dentine hypersensitivity
  • Has a non-abrasive texture according to users

Cons

  • Not as fast-acting as other whitening toothpastes
  • Expensive

Why we chose it

For sensitive teeth, we recommend Sensodyne's repair and protect whitening toothpaste as the best option. On Chemist Warehouse, it has a rating of 4.8 out of 5 stars.

This Sensodyne toothpaste contains fluoride and helps repair the vulnerable areas of the teeth when used twice daily. It also helps strengthen and protect the teeth while whitening them at the same time. According to the brand, this has NOVAMIN that forms a protective layer to fight against cavities and bacteria.

Numerous buyers said this effectively relieves pain and sensitivities when used regularly. It has a minty flavour that leaves a fresh and clean feeling in the mouth. It also removes surface stains, perfect for tea and coffee drinkers. However, it requires weeks of continuous use before you see the whitening effect.


My Magic Mud Toothpaste

Best all-natural whitening toothpaste

My Magic Mud Toothpaste
Image: Supplied/Finder

Not yet rated

Pros

  • Vegan and non-GMO
  • Claims to help whiten teeth in 2 weeks

Cons

  • Expensive
  • Doesn't foam

Why we chose it

With an average rating of 4.35 out of 5 stars on Amazon and Pharmacy Online, the My Magic Mud whitening toothpaste is our pick in this category.

My Magic's Mud whitening toothpaste is formulated with activated charcoal, coconut oil and bentonite clay to whiten and polish teeth. It doesn't have any foaming agents, fluoride and gluten. According to the manufacturer, it is clinically proven to be safe and can whiten teeth in 2 weeks or less.

This vegan-friendly, cruelty-free toothpaste effectively whitens the teeth when used twice daily. Users said it thoroughly cleans their gum and teeth, leaving them feeling refreshed. It also removes stains and dirt without any nasty residue.

Its gritty texture and black colour makes rinsing a bit messy. However, these seem to be minor issues for most customers.


Colgate Advanced Whitening Toothpaste Charcoal

Best activated charcoal whitening toothpaste

Colgate Advanced Whitening Toothpaste Charcoal
Image: Supplied/Finder

Not yet rated

Pros

  • Sugar-free
  • Claims to whiten teeth in 1 week

Cons

  • One critic say it has a weird brown-black colour
  • Has an overpowering minty taste

Why we chose it

For the best activated charcoal whitening toothpaste, we recommend Colgate's Advanced Whitening Toothpaste Charcoal. It has a rating of 4.8 out of 5 stars on both Amazon and Chemist Warehouse.

Infused with charcoal powder and micro-cleansing crystals, this Colgate toothpaste claims to whiten teeth in 1 week when used at least twice daily. It is also clinically proven to gently polish the teeth, leaving them sparkling clean and protected against cavities.

Customers gave positive feedback on the product's value for money, soft texture and effectiveness. It rinses clean, leaving a fresh feeling to the mouth. It also minimises surface stains while removing dirt for healthier teeth. The formula is sugar-free, but users said it has an overpowering minty taste.


Oral-B Toothpaste Pro Health Advanced Whitening

Best budget whitening toothpaste

Oral-B Toothpaste Pro Health Advanced Whitening
Image: Supplied/Finder

Not yet rated

Pros

  • Claims to prevent enamel erosion while removing surface stains
  • Reviews said it leaves their breath fresh for longer

Cons

  • Some customers experienced sensitivities when using this product ,
  • Leaves an unpleasant aftertaste according to buyers

Why we chose it

Our best budget pick is Oral-B's toothpaste Pro-Health advanced whitening. On Chemist Warehouse, it has a rating of 4.5 out of 5 stars.

This Oral-B whitening toothpaste helps remove surface stains to reveal a naturally white and bright smile. It also helps strengthen the enamel and protects the outside against acid from everyday food. Additionally, it helps freshen the mouth and fight cavities for better gum health.

Apart from its affordability, many users loved the product's soft texture, effectiveness and cleaning ability. It removes surface stains when used as directed. Users added that it helps remove plaque and tartar build-up while leaving a refreshed breath that lasts for hours. While it rinses cleanly, customers found it leaves an unpleasant aftertaste that lingers for a couple of minutes.


Amazon prices last updated on 22 January, 2022 at 09:03 pm
eBay prices last updated on 22 January, 2022 at 05:02 pm

Methodology

17
Brands considered
53
Products compared
5
Best products chosen
  • We compared over 50 whitening toothpastes from 17 brands.
  • We then assessed hundreds of customer reviews and ratings on Amazon, Chemist Warehouse and Pharmacy Online.
  • The products on this list are chosen by our editorial team and are not selected based on commercial relationships.

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