Straight to your inbox
Our editorial team perused online reviews and used our own experiences to discern which video conferencing apps are worth your while. We selected the applications in this list for their overall quality and value for money for businesses appropriate to their business size.
Free with limited access/From $8.40 per month for Business account features
If you have a non-existent video conferencing budget and only need small meetings, Google Hangouts has a lot to offer. While Zoom also offers a popular free option, Zoom has a 40-minute time limit, which severely limits use, making Google Hangouts our top choice.
Google's marketing for Google Hangouts is a little odd and can be confusing, with a "free" video chat product that supports up to 10 users without you having to pay a cent for usage across its apps and the web, along with Google Hangouts Meet, which is a premium service for G Suite Enterprise customers that expands the feature set markedly. At the time of writing, Google has unlocked Hangouts Meet for regular G Suite customers as well.
Still, even if you're not on the G Suite train, Hangouts provides simple, video-based meetings for smaller groups. While video quality can be sketchy for folks on lesser connections, Hangouts does tend to make the best of even meagre bandwidth in most situations.
Free/$20.99/$27.99 (price is per month per host, and Business and Enterprise tiers require a minimum of 10 and 50 hosts respectively)
Zoom's entry-level tier is so good, even mid-sized businesses might be able to get by on it.
Zoom's simple video conferencing package works across multiple apps, or in a web browser if you have team members who can't install apps, with a range of pricing tiers. It gets our pick as best budget app, because the basic tier provides most of the essentials for video conferencing, including screen sharing and support for up to 100 participants, although you are limited to meetings of 40 minutes only, and you can only record the meeting on your local device.
If you want cloud-based recording or longer meeting times, you'll have to pony up for the subscription tiers, which add features such as cloud recording and support for up to 1,000 attendees in a meeting, depending on your budget.
Many reviewers mention that Zoom isn't quite so strong in the security space, which could be a consideration depending on your work environment.
Free/$18.95/$24.95/$37.95 (price per month per host)
Cisco's reputation as a provider of high-quality web solutions is shown well in its WebEx video conferencing solution, which scales up well for mid-sized or large enterprises depending on your needs and budget.
The free version supports up to 100 participants, and you can trial the paid features without providing a credit card. However, the trial is only for 14 days, which might not give you enough time to properly assess its suite of features.
Device support is extensive, including phoning into conferences for audio-only and even support for Apple Watch or Android Wear devices.
If you're trying to choose between different video conferencing solutions for your business, consider the following questions:
Pricing for video conferencing software can start as low as free, but that's for either a limited package of features or a time-limited trial that you'll eventually have to pay for, typically after a month. Most packages work on a per-user-per-month basis, and that means you can scale up your budget as your team and needs grow. However, the flip side of that for large teams, is that video conferencing costs can ratchet up rapidly.
For many business owners, the prospect of broadcasting your internal meetings over the public internet is a terrifying matter. At one level, you should implement proper VPN policies for all attendees, but it's also well worth looking at the security features built into each package, including encryption and password-protected access.
Most laptops have inbuilt webcams, but will you need to allow for participants to connect only via smartphones? What if some users need to use actual dial-in numbers? Many packages support these kinds of features, but some will place them behind more enterprise-centric pricing tiers.
Video is highly bandwidth-intensive and if you're sitting on a relatively poor business broadband connection, you may quickly find that the folks you're trying to meet with can't properly see or hear you. It's a problem that works in both directions as well. If you're setting up your employees for teleworking purposes, the quality of their connections will also affect the way they present, and in some cases, the quality of the entire video stream.
Pretty much every decent video conferencing solution will work like an old-school classroom. You can present slides, generally annotate them and take questions from your meeting participants. Where they can make a huge difference to your business is in the way that they integrate other software packages. The sky's the limit (depending on your budget), but be aware that packages that allow for more complex integrations also invite more overall user interface complexity. If you just want to keep things simple, that might not be the right match for your needs.
Admin is the hidden side of most video conferencing packages, and it goes beyond how easy the UI is to use or how simple it might be to add new users. Can you set up multi-user meetings or just presentation style? What about breakout rooms, recorded chat sessions or the ability to selectively mute or enable participant microphones? There's no point investing in a package that won't do what you want it to.
If the software packages on this list don't meet your businesses needs, check out some more options below.
