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Best teabag brands in Australia

Aussies have chosen their favourite brands when it comes to taste, value for money, variety and packaging design.

Best Teabags

Best Rated Teabag Brand: Tetley

The country has spoken. Tetley has been crowned the best teabag brand, thanks in particular to its great taste and packaging design. It also scored well for value for money and variety.

The best teabag brands in Australia

How did we choose the winners?

The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Read more detail on our methodology below.

Top-rated teabag brand: Tetley

Tetley All Rounder tea

  • Customers chose Tetley as the top overall teabag brand in Australia
  • Hot teas and cold infusions available
  • Options include black, green, fruit and herbal, chai, decaf and caffeine-free teas
  • Member of the Ethical Tea Partnership
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Where to buy

Buy at Amazon
Buy at eBay
Tetley has been chosen by consumers as the best teabag brand in Australia. While Nerada and Dilmah had slightly higher scores in the "overall rating" category, we base our top-rated brand on a combination of the overall rating, recommendation score and scores from each of the sentiment pillars. When all these scores were combined, Tetley came out on top as the best-rated teabag brand.

Tetley offers a wide range of hot teas including black, green, fruit and herbal, chai, decaf and caffeine-free options as well as a selection of cold infusions. The tea maker also has a line of super infusion tea blends that claim to aid digestion and your immune system.

The brand has been around since 1837 when the Tetley brothers opened up shop in Yorkshire, England. As one of the founding members of the Ethical Tea Partnership, Tetley aims to make the tea industry more environmentally sustainable and ethical. The brand also doesn't test any products on animals.


Best teabag brand for value for money: Diplomat (Aldi)

Diplomat English Breakfast tea

  • Available in boxes of 100 teabags
  • Limited flavours
  • Not available online

Where to buy

Aldi

Aussies have chosen Aldi Diplomat tea as the best teabag brand when it comes to value for money.

Aldi is known for offering affordable groceries and the store's tea range is no exception. The store's Diplomat teabags received a value for money rating of 4.52 out of 5.

Other brands that scored highly for value for money include Nerada with a score of 4.42/5, Tetley with a score of 4.38/5 and Lipton with a score of 4.33/5.

Diplomat black tea comes in a box of 100 individual teabags. According to Aldi, the black tea in the Diplomat range is certified sustainable.


Best-tasting teabag brand: Tetley

Tetley Passionfruit and Hibiscus tea

  • Choose from a range of flavours including black, green and herbal tea
  • Cold infusions can give your water a refreshing twist
  • Unique herbal and fruity flavours available
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Where to buy

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Customers also chose Tetley as having the best-tasting teabags in Australia, giving the brand a score of 4.53 out of 5. Other brands that received high scores for taste include Dilmah with a score of 4.49/5, Madura with a score of 4.45/5 and Nerada with a score of 4.44/5.

In addition to the traditional black and green teas you'd expect from a major tea brand, Tetley also offers a selection of herbal and fruit tea blends with flavours including:

  • Lime with a Twist of Ginger
  • Passionfruit with a Twist of Hibiscus
  • Cinnamon Orange with a Rooibos Blend
  • Forest Fruits with a Touch of Apple
  • Camomile Tea with a Twist of Lemon

To get the most out of your tea, Tetley recommends storing your tea in a sealed container in a cool, dry location.


Best teabag brand for variety: Twinings

Twinings tea

  • Teabags and loose leaf options available
  • Twinings offers a huge variety of black, green and herbal tea blends
  • Variety boxes are available for those who don't want to commit to just one flavour
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Where to buy

Buy at eBay
Buy at iHerb

When it comes to variety, Australian tea drinkers have chosen Twinings as the top brand with a score of 4.61/5.

The brand's tea range includes Earl Grey, English Breakfast, Australian Afternoon, Rooibos, Lemon & Ginger, Peppermint, Camomile and several green teas and green tea blends. Twinings also offers cold infusions that give your water some extra pizazz. These infusions come in several fruity flavours.

Other brands that scored highly in this category include T2 with a score of 4.42/5, Tetley with a score of 4.21/5 and Lipton with a score of 4.08/5.

Twinings has been around for over 300 years and claims to offer more than 500 varieties of tea around the world.


Best teabag brand for packaging design: Madura

Madura tea

  • Get customisable, reusable tea caddies
  • Black, green, herbal and chai teas available
  • Australian owned and operated
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Where to buy

Buy at Amazon
Buy at eBay

Aussies have chosen Madura as the top teabag brand in Australia for packaging design with a score of 4.31/5. Madura offers a wide range of bagged and loose leaf teas in traditional packaging as well as reusable metal tea caddies and wooden tea chests.

For the best flavour, Madura recommends storing your tea in air-tight containers away from heat, light, strong odours and moisture. The 100% Australian family-owned and operated company has been growing tea in Australia since 1978.

Other brands that scored highly include Tetley with a score of 4.30/5. Twinings with a score of 4.29/5 and T2 and Dilmah, both earning a score of 4.24/5.


Amazon prices last updated on 29 November, 2023 at 10:02 pm
eBay prices last updated on 30 November, 2023 at 04:16 am

Methodology

The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Disclaimer: Please refer to our methodology for more information on how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.

Best rated teabag brand award breakdown

Total Score Overall rating Value for Money Taste Variety Packaging design
Tetley 8.15 4.42 4.38 4.53 4.21 4.30
Dilmah 8.11 4.47 4.24 4.49 4.00 4.24
Nerada 8.11 4.48 4.42 4.44 3.88 4.21
Madura 8.01 4.41 4.27 4.45 4.02 4.31
Other 8.01 4.49 4.35 4.41 3.80 3.92
Twinings 8.00 4.36 4.09 4.34 4.61 4.29
Bushells 7.92 4.30 4.28 4.39 4.06 4.13
T2 7.92 4.38 3.62 4.36 4.42 4.24
Lipton 7.81 4.21 4.33 4.33 4.08 4.13
Yorkshire Tea 7.62 4.23 4.09 4.23 3.49 4.06
Diplomat (Aldi) 7.49 4.06 4.52 4.12 3.52 3.94
Data: Finder Retail Brand Survey, 2020, Kantar. Metric out of 5 stars unless indicated. Methodology and more information. Kantar logo

What to consider when choosing between different types of tea

While green tea, white tea and black tea have extremely different tastes, they're all actually made from this same plant, the Camellia Sinensis. To make the plant into tea, the leaves are picked, dried and brewed with hot water or milk.

Black tea

Black tea, also known as regular tea, is the most popular tea option for Australians. To make black tea, the leaves must be exposed to air or oxidised. This process turns the leaves brown and heightens the flavours. A cup of black tea typically contains around 14-70 mg of caffeine.

Green tea

Green tea is the second most popular tea choice for Australians and contains about 20-40 mg of caffeine per cup. To make green tea, the tea leaves are processed quickly after picking to limit the amount of oxidation.

White tea

White tea is harvested from the tea plant and dried with minimal processing. It has a more delicate flavour than black or green tea.

Oolong tea

Oolong tea falls somewhere between black and green tea as the leaves are partially oxidised before processing.

Herbal tea

Herbal tea isn't actually made from the tea plant but can be made from a variety of plants, herbs and fruits such as mint, rosehip, chamomile or rooibos. It's naturally caffeine-free.

Benefits of drinking tea

The majority of Australians drink at least one cup of tea per week, according to Roy Morgan research. Aside from the great taste, there are some clear benefits to being a tea drinker:

  • Antioxidants. Green and black tea contain polyphenols, a type of antioxidant that may help improve your body's immune responses.
  • Health benefits. Studies have shown that tea is linked to several health benefits and may reduce inflammation and decrease the risk of stroke and heart disease.
  • Hydration. Unlike coffee, green and herbal tea are hydrating and can help you replenish your fluid intake.
  • Affordability. While you can get a cuppa at just about any cafe or restaurant, you can save a lot by brewing your own tea at home. Unlike with coffee, you won't need any fancy equipment to produce the perfect cup, all you need is a kettle.
  • Reuse your teabags. When you're done with your tea, you can put your tea bags in the fridge to cool and then place them under your eyes to reduce swelling. You can also use tea bags to ferment kombucha and dye fabric and paper.

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