The complete guide to buying the perfect pillow

Everything you need to know about the best pillows Australia has to offer

There’s nothing more important than a good night’s sleep. It refreshes your mind and body so that you can deal with tomorrow’s challenges which is why choosing the perfect pillow is so important. From sleeping position to allergies, it's highly important to choose the right pillow to support your needs, as quality sleep is essential for wellbeing. We’ll take you through everything you’ll need to know about buying the perfect pillow for you.

How to decide which pillow would be perfect for you

With such a wide variety of options and fillings available on the market, it can be difficult to know where to start looking for your perfect pillow. In order to determine which is best suited to your sleeping style, you’ll need to ask yourself a few key questions:

  • What is your sleeping style?
  • Natural or synthetic?
  • Do you suffer from allergies or hayfever?

There are several things that you’ll need to consider before purchasing the pillow that’s right for you. We’ll take you through all of the primary decisions and make some educated suggestions to help you decide!

Best pillows for...

Pillows are designed differently for different people. This could be according to age, sleeping style, temperature preferences or to aid against allergy irritation, so we’ll break these down into the top queried categories.

Neck pain

If you suffer from neck pain, investing in a pillow specifically engineered to reduce the stress on your neck would be the best place to start. We’d recommend the Flexi Harmony Pillow. The Flexi Harmony is made from the high-quality, high-density pressure-relieving memory foam that offers a stress-free, soothing sleep. Its moderate contouring is designed to help you achieve a healthy sleeping posture, and it can be adjusted to four pillow heights to suit all body types.

Important features include:

  • Contoured shaping promotes neutral spinal alignment which means a healthy sleeping posture, relieving any neck or shoulder tension.
  • It has gentle ridges that increase airflow and create a softer sleeping surface and encourage side sleeping to assist breathing and reduce snoring.
  • It is adjustable to suit almost every body frame.
  • Tencel covering encases the pillow, ensuring the unique contour shaping is maintained.
  • This pillow is ideal for people who need a highly supportive, medium to firm pillow, for back or side sleepers.
  • It is made of high density foam that is very slow in release and thus contours beautifully to the curves of the neck, offering a soothing sleep.



During pregnancy it’s vital to ensure you get your sleep as well as the best support a pillow can offer. Luckily the pillow market understands this and several variations have been engineered to provide the additional support you need when you’re pregnant. It can be extremely difficult to get comfortable in bed when you’re carrying a baby inside you, which is why we’d recommend the Cradletight Maternity Pillow. It’s been specifically shaped to comfort and support the expectant mother during the second and third trimester of her pregnancy. Its unique curved design has been engineered specifically for pregnant women, who often and understandably find it difficult or impossible to get a good night’s sleep when they need it most.

Another less expensive option would be the Pregnancy Support Pillow. It’s 80cm x 105cm in size and has been constructed with a soft polyester fill and a design that helps to provide added support and comfort during sleeping.

Side sleepers


If you’re buying a pillow for a side sleeper, you’ll need a firm-to-extra-firm pillow. This will ensure your spine is properly supported at a consistent height. Why not try the Firm Support Side Sleeper Gusseted Pillow? It’s been specially engineered for side sleepers and offers firm support with a breathable cotton japara cover and a polyester filling.

Important features include:

  • Specially designed with the correct filling to suit people who sleep on their side
  • Side gussets that offer extra support and help maintain the pillow’s shape
  • Healthguard protection
  • Breathable cotton japara cover
  • Firm support
  • Machine washable for easy care

Tummy sleepers


A soft, flat pillow is the best choice for tummy sleepers as it offers support without over-elevating the head and neck. We’d recommend the Soft Support Tummy Sleeper Gusseted Pillow. It’s been specifically designed for tummy sleepers and offers soft support with a breathable cotton japara cover and a soft polyester fill.

Important features include:

  • Specially designed with the correct amount of filling to suit people who sleep on their tummy
  • Side gussets offer extra support and help maintain the pillow’s shape
  • Healthguard protection
  • Breathable cotton japara cover
  • Soft support
  • Machine washable for easy care

Back sleepers


If you sleep on your back, a medium-to-firm pillow would be the best choice for supporting your head and neck while you sleep. Why not opt for the Medium Support Back Sleeper Gusseted Pillow. It’s been specially designed for those of us who sleep on our backs and offers medium support with a breathable cotton japara cover and a soft polyester fill.

Important features include:

  • Specially designed with the perfect amount of filling to suit people who sleep on their back
  • Side gussets for extra support that help maintain the shape of your pillow
  • Healthguard protection
  • Breathable cotton japara cover
  • Medium support
  • Machine washable for easy care

Toddlers and children


It’s strongly advised that children under 3 refrain from using pillows full stop. Once your child is over 3, you’ll need to imagine your child in their preferred sleeping position. In order to support healthy growth and development, it’s important to ensure that their spin is kept correctly aligned during sleep. Therapeutic Pillow International is an Australian company that has engineered a number of children's pillows with their specific needs in mind, including the Family Pillow in Junior profile that would be suited to children aged 7+, and the Tranquillow Children's Pillow suited to children aged 3–7 years. Both of these are ideal for offering the support required for healthy growth.



If you suffer from allergies, you’ll be all-too-familiar with the difficulties of getting a good night's sleep as a result. Don’t panic, there are plenty of allergy-smart pillows from brands like Tontine, Bambi and more, that mean you'll never have to worry about falling into slumber again. Try Sleep Solutions. It retails a range of hypoallergenic pillows to suit every sleeping style.

Are down or feathers the best choice? How do synthetic pillows compare?

Feather and down pillows are usually made from a combination of the two materials – feathers and down. Down is the expensive material and so the higher percentage of down, the higher the cost of your pillow will be, but also the softer. We’d advise against feather and down pillows if you suffer from asthma or allergies.

Foam is a great synthetic alternative as it can retain its shape for years and is hypoallergenic, so it's a perfect choice if you battle with allergies or asthma. “Memory foam” pillows are great if you suffer from neck pain as they mould to your body shape and help to relieve pressure on sensitive areas. However, they may not be the best option if you’re a restless sleeper.

Latex is a renewable and biodegradable product that is manufactured from the sap of rubber trees. Latex pillows are highly durable and last for up to 10 years. They too are hypoallergenic so are a great option if you suffer from asthma or allergies.

Polyester is another material to consider. A good-quality polyester pillow will provide comfort and support, but they are prone to becoming lumpy and thus will need replacing with much more frequency.

Cotton and wool pillows are lovely and soft, making them perfect for tummy sleepers. Both fibres are breathable, which reduces the chance of sweat stains. Cotton is also hypoallergenic.

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