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The best National Lipstick Day 2020 deals

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Assorted lipsticks

Find out how to score yourself free lipsticks from MAC Cosmetics, Giorgio Armani, Bobbi Brown and more.

If you're guilty of hanging onto your favourite lipsticks long past their expiry dates, we have some great news for you. Today is National Lipstick Day, which means that all your favourite beauty brands are handing out free or discounted lippies to celebrate.

To help you grab a bargain on all your favourite shades, we've rounded up the very best deals below so that you can get shopping.

1. MAC Cosmetics

Maker of some of our favourite lipsticks on the planet, MAC Cosmetics is kicking off National Lipstick Day with a bang. From now until 2 August (or while stocks last), the mega makeup retailer is slinging free lipsticks with any purchase. Yes, you read that correctly, simply shop up a storm and you'll receive a free full-size lipstick for your effort. Plus, if you purchase two products, you'll receive a second complimentary Lip Essential too.

To take advantage of the offer, head to Myer, Adore Beauty or the MAC Cosmetics site to start shopping.

2. Sephora

In a rare move from Sephora, the beauty giant is offering a whopping up to 40% off selected lipsticks from now until 31 July. The offer includes a bunch of your favourite brands including Fenty Beauty, Huda Beauty, Tarte and Becca Cosmetics, so prepare to pucker up.

3. Estée Lauder

From midnight tonight (29 July) until midnight Sunday 2 August, Estée Lauder will be giving away free full-size Pure Color Envy Lipsticks with any makeup purchase over $65. Given that the lippie usually retails for $52, this is definitely a deal you're going to want to check out.

To nab your freebie, enter the code ROSE, SPEAKOUT or UNSHAKEABLE at the checkout.

4. David Jones

Upmarket retailer David Jones is going all out for National Lipstick Day, offering up a bunch of great deals on top cosmetics brands.

Included in the mix is 20% off lipsticks from Make Up For Ever, a free Giorgio Armani Rouge d'Armani lipstick when you purchase two others from the same range and a free Tom Ford deluxe mini Scarlet Rouge lipstick with the online purchase of any Tom Ford fragrance.

5. ColourPop Cosmetics

For a limited time, affordable beauty label ColourPop Cosmetics is offering 25% off all lip products. That means you can nab lipsticks, lip glosses, lip kits and more for an absolute steal, with most items coming in at under US$10.

6. Clinique

If you're shopping for more than just lipstick, Clinique's latest offer will see your makeup bag topped up in no time flat. From today until 2 August, the beauty label is giving out complimentary Clinique Pop Lip Colours and Primers in Nude Pop with any online order over $49.

As an added bonus, orders over $80 will also receive a free Moisture Surge Lip Hydrator, so you may want to start browsing now.

7. Aveda

Natural beauty lovers listen up because Aveda is handing out free Feed My Lips lipsticks with any order over $65 from now until 2 August. In addition to arriving in a stunning range of colours, the lippies are also cruelty-free and made from naturally derived ingredients, meaning you can stock up guilt-free. Oh, and did we mention you'll score free shipping with your purchase too?

To grab your beauty bargain, simply enter PLUM, CANA, HONEY or PEAR into the coupon code section at the checkout.

8. Bobbi Brown

No matter your go-to lipstick colour, has something to suit. From now until 2 August, the beauty brand will be handing out free Lip and Eye Trios with orders over $80 in shades like Freestyle, After Party and Hot Streak.

Enter BARE, BOLD or BRIGHT at checkout and also receive free shipping for your troubles.

9. Lancôme

From now until 2 August, Lancôme has a buy one get one free offer on its L'Absolu Rouge Lipsticks. Usually priced at $55, these babies come in a wide range of shades, making it easy to find your new favourite colour.

10. Big W

If you're looking to stock up on the old faithfuls, Big W is slashing a massive 50% off lipsticks by Revlon, CoverGirl, L'Oreal, Maybelline and more. The online only offer is set to wrap up tonight, so be sure to add all your favourite shades to cart ASAP.

11. Karen Murrell

Natural New Zealand lipstick brand Karen Murrell is currently offering a free lipstick with the purchase of every lip product. If you purchase two or more shades, you'll also receive a Raw Kanvas skincare mini, giving you plenty of incentive to shop!


While they may not be directly involved in National Lipstick Day, you can also nab a deal on lipsticks at both Charlotte Tilbury and Tarte Cosmetics. Charlotte Tilbury is currently taking up to 30% off a range of top products including The Pillow Talk Diamonds Lip Kit and the Collagen Lip Bath Kit.

Meanwhile, Tarte Cosmetics is running a 30% off sale for friends and family, with a 25% off sale for non-members. The discount applies to a huge range of items including Colour Splash Lipsticks, Maracuja Glossy Lip Oil and H20 Gloss.

For even more deals across all categories, you can check out our Finder deals hub.

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