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The 2023 winner for best multivitamins brand is BioCeuticals. It received a higher rating than any other multivitamins brand for its product range and also scored exceptionally well for performance and value for money. BioCeuticals was recommended by an impressive 96% of surveyed customers.
Best multivitamin brand for ease of consumption:Voost
How did we choose the winners?
The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar, to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.
When it comes to value for money, consumers chose Elevit as the best multivitamin brand, scoring 4.60/5. It beat Voost, Nature's Own and Bioglan, which have scores of 4.41/5, 4.37/5 and 4.24/5, respectively.
Some of Elevit's multivitamin products contain B group vitamins that help promote mental stamina. The brand also offers multivitamin with zinc, vitamin D, iodine and magnesium.
Elevit's multivitamin products are gluten-free, with some options being also yeast-free. The brand's Women's Daily Multivitamin is Halal certified but contains vitamin D derived from sheep wool.
Best-tasting multivitamin brand: Berocca
Wide range of multivitamin options
Caffeine-free products available
Can be taken once or twice a day, depending on the product line
When it comes to taste, consumers chose Berocca as the best multivitamin brand, scoring 4.38/5. It won over Voost, Elevit and Bioglan, which scored 4.28/5, 4.20/5 and 4.12/5, respectively.
Berocca offers a wide range of multivitamin lines such as Boost, Performance, Performance Twist N Go and Focus. The products from both Focus and Performance ranges do not contain caffeine and can be only taken once a day.
The brand has multivitamin products formulated with high doses of B complex vitamins, vitamin C and minerals. These products also contain magnesium and zinc. Berocca offers products that have caffeine and guarana, which may help improve alertness and energy.
Best multivitamin brand for effectiveness: Elevit
Contains 21 vitamins and minerals
Specifically formulated to support the needs of busy women
Offers probiotic supplements to support pregnant and breastfeeding women
Aussies selected Elevit as the best multivitamin brand for effectiveness. For this category, both Elevit and BioCeuticals scored 4.40/5. However, Elevit is the winner because it received a higher overall rating. The other runners-up were Blackmores at 4.36/5 and Nature's Own at 4.33/5.
Elevit's Women's Daily Multivitamin is specifically formulated to support the needs of busy women. The product contains 21 vitamins and minerals.
Apart from multivitamin products, the brand offers probiotic supplements for pregnant and breastfeeding women. These products help support the function of the immune and digestive systems. The brand also has male fertility supplements formulated to promote sperm health.
Best multivitamin brand for ease of consumption: Voost
Contains biotin, vitamin C, folic acid, zinc and other nutrients
For ease of consumption, Aussies chose Voost as the best multivitamin brand. It scored 4.66/5, beating Blackmores on 4.58/5, and Swisse, Nature's Own and Cenovis, which all scored 4.56/5.
Voost offers multivitamin products that help reduce free radicals forming in the body and support energy production. The brand's multivitamin also helps support general health and wellbeing.
Each Voost multivitamin tablet contains biotin, folic acid, vitamin C, iron and zinc, among other nutrients. The tablet can be taken once daily, dissolved in 200ml of water. Voost multivitamins come in packs of 10, 20, 40 and 60.
Amazon prices last updated on 28 November, 2023 at 08:01 pm
Methodology
The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar, to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.
Disclaimer: Please refer to our methodology for more information on how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.
Customer satisfaction rating breakdown
The Finder Customer Satisfaction Awards is an annual national survey conducted in partnership with research firm Dynata. With over 30,000 real shoppers participating, the awards serve as a reliable reflection of Australian consumers' preferences and opinions.
Here are the scores for multivitamin brands from 2023.
Brand
Overall
Performance
Product range
Value for money
Recommended
Total Score
BioCeuticals
4.3
4.4
4.5
4
96%
4.4
Centrum
4.2
4.3
4.2
4.2
96%
4.34
Berocca
4.2
4.4
4.2
4
96%
4.32
Blackmores
4.1
4.2
4.3
3.9
94%
4.24
Elevit
4.2
4.3
4.2
3.9
91%
4.23
Nature's Own
4.1
4.2
4.2
4
91%
4.21
Bioglan
4.1
4.1
4.2
4
92%
4.2
Swisse
4.2
4.3
4.2
3.9
88%
4.2
Voost
4
4.2
4.2
4
90%
4.18
Cenovis
4.1
4.1
4.2
4
86%
4.14
Nature's Way
4.1
4.2
4.2
3.9
83%
4.11
Data: Finder Retail Brand Survey, 2023, Kantar. Metric out of 5 stars unless indicated. Methodology and more info.
What are the benefits of taking multivitamins?
Multivitamins can help supplement your body with more nutrients, although they're not an alternative to a healthy diet.
As you age, your nutrient needs increase. It also gets more difficult for your body to absorb nutrients. Taking multivitamins can offset these deficiencies. These products can also help increase your energy levels and reduce stress.
Multivitamins with vitamin C can help boost the immune system as well. Most brands also offer multivitamins with antioxidants, which fight against free radicals. Multivitamins with biotin, vitamin B3 and vitamin C may also support hair and skin health.
Ericka Pingol is a writer for Finder specialising in best guides. Using tested methodology, Ericka has been helping Australians choose the right product across hundreds of categories since 2020. Ericka has a Bachelor of Arts in English from the University of the East, Manila. As well as being passionate about helping people save money when shopping for their latest purchases, Ericka has a background in writing about property investment, personal finance and health. When not writing best guides, you can find her lost in the pages of a good book or experimenting with watercolour painting.
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