Best multivitamin brands in Australia

Consumers have selected the best multivitamin brands in terms of value for money, taste, ease of consumption and effectiveness

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Best Multivitamins

Best-Rated Multivitamin Brand: Elevit

Elevit is the best-rated multivitamin brand for effectiveness and value for money, helping it take out this year's award. It's also recommended by 100% of Australians.

The best multivitamin brands in Australia

  • Top-rated multivitamin brand: Elevit
  • Best multivitamin brand for value for money: Elevit
  • Best-tasting multivitamin brand: Berocca
  • Best multivitamin brand for effectiveness: Elevit
  • Best multivitamin brand for ease of consumption: Voost

How did we choose the winners?

The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar, to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Check out our full methodology.

Top-rated multivitamin brand: Elevit

Elevit

  • Offers multivitamin suitable for any stage of pregnancy
  • Comes in packs of 30 and 100
  • Can be taken once a day at any time

Where to buy

Buy at Amazon
Aussies picked Elevit as the top-rated multivitamin brand, scoring 8.45/10. It won over BioCeuticals which scored 8.22/10. Nature's Own scored 8.18/10, while Voost rated 8.13/10.

The brand's Women's Daily Multivitamin line contains iron, biotin, vitamin B2, vitamin C and folic acid. It comes in packs of 100 and you can take this multivitamin tablet once a day, any time.

Elevit offers a wide range of multivitamin products, including a line specifically formulated to support women trying to conceive or who are pregnant. This range is also suited for breastfeeding women and comes in 30 and 100 packs.


Best multivitamin brand for value for money: Elevit

Elevit

  • Contains iron, iodine, vitamin C, vitamin D and magnesium
  • Gluten-free and yeast-free options available
  • Halal certified

Where to buy

Buy at Amazon
When it comes to value for money, consumers chose Elevit as the best multivitamin brand, scoring 4.60/5. It beat Voost, Nature's Own and Bioglan, which have scores of 4.41/5, 4.37/5 and 4.24/5, respectively.

Some of Elevit's multivitamin products contain B group vitamins that help promote mental stamina. The brand also offers multivitamin with zinc, vitamin D, iodine and magnesium.

Elevit's multivitamin products are gluten-free, with some options being also yeast-free. The brand's Women's Daily Multivitamin is Halal certified but contains vitamin D derived from sheep wool.


Best-tasting multivitamin brand: Berocca

Berocca

  • Wide range of multivitamin options
  • Caffeine-free products available
  • Can be taken once or twice a day, depending on the product line

Where to buy

Buy at Amazon
When it comes to taste, consumers chose Berocca as the best multivitamin brand, scoring 4.38/5. It won over Voost, Elevit and Bioglan, which scored 4.28/5, 4.20/5 and 4.12/5, respectively.

Berocca offers a wide range of multivitamin lines such as Boost, Performance, Performance Twist N Go and Focus. The products from both Focus and Performance ranges do not contain caffeine and can be only taken once a day.

The brand has multivitamin products formulated with high doses of B complex vitamins, vitamin C and minerals. These products also contain magnesium and zinc. Berocca offers products that have caffeine and guarana, which may help improve alertness and energy.


Best multivitamin brand for effectiveness: Elevit

Elevit

  • Contains 21 vitamins and minerals
  • Specifically formulated to support the needs of busy women
  • Offers probiotic supplements to support pregnant and breastfeeding women

Where to buy

Buy at Amazon
Aussies selected Elevit as the best multivitamin brand for effectiveness. For this category, both Elevit and BioCeuticals scored 4.40/5. However, Elevit is the winner because it received a higher overall rating. The other runners-up were Blackmores at 4.36/5 and Nature's Own at 4.33/5.

Elevit's Women's Daily Multivitamin is specifically formulated to support the needs of busy women. The product contains 21 vitamins and minerals.

Apart from multivitamin products, the brand offers probiotic supplements for pregnant and breastfeeding women. These products help support the function of the immune and digestive systems. The brand also has male fertility supplements formulated to promote sperm health.


Best multivitamin brand for ease of consumption: Voost

  • Contains biotin, vitamin C, folic acid, zinc and other nutrients
  • Comes in packs of 10, 20, 40 and 60
  • Water soluble for easy consumption

Where to buy

Buy at Amazon
For ease of consumption, Aussies chose Voost as the best multivitamin brand. It scored 4.66/5, beating Blackmores on 4.58/5, and Swisse, Nature's Own and Cenovis, which all scored 4.56/5.

Voost offers multivitamin products that help reduce free radicals forming in the body and support energy production. The brand's multivitamin also helps support general health and wellbeing.

Each Voost multivitamin tablet contains biotin, folic acid, vitamin C, iron and zinc, among other nutrients. The tablet can be taken once daily, dissolved in 200ml of water. Voost multivitamins come in packs of 10, 20, 40 and 60.


Methodology

The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar, to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Disclaimer: Please refer to our methodology for more information on how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.

Best rated multivitamin brand award breakdown

Total Score Overall rating Value for Money Taste Effectiveness Ease of consumption
Elevit 8.45 4.7 4.6 4.2 4.4 4.3
BioCeuticals 8.22 4.64 3.88 3.92 4.4 4.48
Other 8.22 4.62 4.22 3.78 4.4 4.58
Nature’s Own 8.18 4.48 4.37 4.11 4.33 4.56
Voost 8.13 4.41 4.41 4.28 4.31 4.66
Swisse 8.08 4.48 4.02 4.04 4.3 4.56
Bioglan 8.07 4.39 4.24 4.12 4.31 4.49
Blackmores 8.05 4.43 4.08 3.89 4.36 4.58
Centrum 8 4.4 4.08 3.96 4.16 4.4
Borocca 7.93 4.28 4.06 4.38 4.32 4.54
Nature’s Way 7.88 4.39 4.08 3.63 4.08 4.47
Cenovis 7.84 4.32 4.1 3.74 4.12 4.56
Data: Finder Retail Brand Survey, 2020, Kantar. Metric out of 5 stars unless indicated. Methodology and more info. Kantar logo

What are the benefits of taking multivitamins?

Multivitamins can help supplement your body with more nutrients, although they're not an alternative to a healthy diet.

As you age, your nutrient needs increase. It also gets more difficult for your body to absorb nutrients. Taking multivitamins can offset these deficiencies. These products can also help increase your energy levels and reduce stress.

Multivitamins with vitamin C can help boost the immune system as well. Most brands also offer multivitamins with antioxidants, which fight against free radicals. Multivitamins with biotin, vitamin B3 and vitamin C may also support hair and skin health.

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