The very best liquid lipsticks on the market 2019

Liquid lipsticks are a dime a dozen these days, but these are the ones that are actually worth your money.

Liquid lipsticks have risen very quickly to stardom. One second, no one had even heard of such a product. The next, every brand was launching their own.

There are so many liquid lipsticks on the market these days, all with different shades, formulas and finishes. The formula of a liquid lipstick can make or break it. We’ve all experienced a lipstick that feels like a flaking mess on your mouth and it’s just not a good time.

So how are you supposed to choose? Luckily, we’ve done the wear tests and read all the customer reviews to come up with a selection of liquid lipsticks that you’ll not only like, but be dying to try.


Top five liquid lipsticks:

Editor's picks for best liquid lipsticks

1. Jeffree Star Velour Liquid Lipsticks

2. Huda Beauty Liquid Matte Lipstick

3. Smashbox Always On Liquid Lipstick.

4. Nars Powermatte Pigment

5. Fenty Beauty Lip Paint Longwear Fluid Lip Colour



Liquid lipsticks were the first product launched by Jeffree Star Cosmetics and the product really played a part in kicking off the matte lip trend. This liquid lipstick has one of the best formulas we’ve tried and the colour payoff is amazing. You can overline your lips easily with this product – it's that pigmented. The product goes on opaque and dries matte. Plus, when we wear tested it, it lasted for an incredibly long time without drying out or going crumbly.

  • Store rating: Princess Polly rating 5/5
  • Favourite shade: Mannequin
  • Price: $28.00
  • Where to buy: Princess Polly, Black Swallow Boutique

Unlike other liquid lipsticks, the Huda Beauty Liquid Matte Lipstick is like foundation for your lips. It doesn’t give you the super cracked dried look that some lipsticks do and it blurs the fine lines of your lips and gives them a much more plump look. It’s also one of the nicest formulas we’ve ever tried. Applying the liquid and then patting it into your lips ensures that the lipstick lasts well and actually feels hydrating. While $35 might feel expensive for a single liquid lipstick, this one is definitely worth the splurge.

  • Store rating: Sephora rating 4.5/5
  • Favourite shade: Girlfriend
  • Price: $35.00
  • Where to buy: Sephora

The longevity and colour pay off of this liquid lipstick is really quite ridiculous. For a drugstore lipstick, the quality of this product is astonishing. The Maybelline Superstay Matte Ink Liquid Lipstick will not only give you an intense colour payoff, but it will last up to 16 hours, according to Adore Beauty. Once this product is dry you can bet it’s not budging for the rest of the day.

  • Store rating: Adore Beauty rating 4/5
  • Favourite shade: Pioneer
  • Price: $19.95
  • Where to buy: Adore Beauty

For a liquid lipstick that feels like a second skin, look no further than the Nars Powermatte Lip Pigment. This formula is as luxe and creamy as it gets. The brand advertises that the lipstick contains an innovative pigment concentrate that “provides bold colour with a zero gravity feel”. We honestly couldn’t describe the lipstick better. The formula is so lightweight that you can hardly feel it on your lips, but that doesn’t sacrifice good colour pay off.

  • Favourite shade: American Woman
  • Price: $38.00
  • Where to buy: eBay

While the formula of this liquid lipstick isn’t as hydrating as some others, the Kat Von D Beauty Everlasting Liquid Lipstick comes in so many shades that we couldn’t not include it. We’re not just talking pinks, red and browns here people. We’re talking all colours of the rainbow, like bright blues, forest greens, vibrant purples and even orange. If you’re after a pop of colour, then Kat Von D Beauty is the go-to for an extensive shade range.

  • Store rating: Sephora rating 4.5/5
  • Favourite shade: Mother
  • Price: $30.00
  • Where to buy: Sephora

6. Kylie Cosmetics Velvet Liquid Lipstick

Kylie Cosmetics is yet another brand that helped kick off the liquid lipstick trend. The Matte Liquid Lipsticks soon became an iconic item and everyone was dying to get their hands on one. However, it was the later launch of the Velvet Liquid Lipsticks that really got us excited. These Velvets are better than the Mattes in every way. They’re creamier, they feel like, well, velvet, and they're super pigmented. They don’t last as long as the Matte lipsticks, but we actually like this. The Kylie Cosmetics Matte Liquid Lipsticks often wore off in the middle of my lips from talking, drinking and eating, but would stay everywhere else. The Velvets wear away more evenly, and only need a simple reapplication to look great again.

  • Store rating: Kylie Cosmetics rating 5/5
  • Favourite shade: Candy K
  • Price: US$27.00
  • Where to buy: Kylie Cosmetics

This liquid lipstick has one of the nicest formulas you’ll find on the market. It contains vitamin E and avocado oil, meaning the lipstick is non-drying. It leaves a creamy matte finish and a bold colour without your lips feeling like the Sahara Desert. There are also 20 shades to choose from, so there is something for everyone.

  • Favourite shade: Carina
  • Price: $32.00
  • Where to buy: eBay

This is a liquid lipstick that’s been on the market for quite some time now and is still a top-rated product. The NYX Soft Matte Lip Cream is like an affordable version of the Kylie Cosmetics Velvet Liquid Lipstick. It has a mousse-like texture and dries in a semi-matte finish. As the colour fades throughout the day the product works like a lip stain, so it wears quite well and you don’t have to constantly worry about reapplying.

  • Store rating: Priceline rating 4/5
  • Favourite shade: Rome
  • Price: $12.95
  • Where to buy: Priceline

With a 20-shade range of everything from muted mauves to vibrant Hollywood reds to a cool-girl grey, this liquid lipstick range has something for everyone. On top of the vast shade range, the formula and longevity of this liquid lipstick makes it one of the best. It also contains advanced polymer technology that ensures your lipstick won’t budge throughout the day, is packed with pigment and won't go feathery on your lips.

  • Favourite shade: Babe Alert
  • Price: $35.00
  • Where to buy: eBay

Last but definitely not least is the Fenty Beauty Stunna Lip Paint. This bad boy launched with the rest of the brand and we’re oh so glad it did. It very quickly shot to fame as one of the nicest liquid lipsticks on the market. The Stunna Lip Paint in Uncensored is a true red. You won’t find another red lipstick like this one and it honestly suits every single skin tone. On top of that, it’s one of the nicest formulas we’ve ever tried. It stays in place for 12 hours and barely wears throughout the day. While there are only three shades of this lipstick currently available, we’re sure more will launch and we cannot WAIT.

  • Store rating: Sephora rating 4.5/5
  • Favourite shade: Uncensored
  • Price: $36.00
  • Where to buy: Sephora

Real reviews from real women

MAC Cosmetics Retro Matte Liquid Lipcolour

“I pop on one coat in the morning and I'm good until midnight. The shade So Me sits between a grey and a mauve and is a personal fave on this pale girl.”

– Ally

Lime Crime Velvetines Liquid Matte Lipstick

“Lime Crime Velvetines Liquid Matte Lipsticks have incredible pigmentation. I’ve found them to feel less dry than other liquid lipsticks, although you may need to reapply in the middle of the lips after eating or drinking. All Lime Crime products are vegan, which is always a plus!"

– Sally

Anastasia Beverly Hills Liquid Lipstick

“The shade Ashton from Anastasia Beverly Hills is hands down my favourite. It’s my go-to lip for day or night. It lasts and wears so well that I barely have to reapply and I always get complimented on the shade.”

– Alex


How do I make liquid lipstick last longer?

There are a few tricks you can do to help your liquid lipstick last longer. One is making sure the lipstick you purchase is long lasting. By looking at the reviews you can also see how it has worn on others. If you’re close to a store, swatching lipsticks on your hand and seeing how they fare throughout the day is an awesome trick.

If you already have a lipstick that you need to stretch a bit further throughout the day, then there are a couple of things that can easily help. While you don’t have to do all of these things, they will allow you to get the most out of your liquid lipstick.

  • Put lip liner under your lips as a primer for the liquid lipstick.
  • After applying the lipstick to your lips, pat it in with your finger till it's dry. This will stop feathering and help it to wear off evenly.
  • Set it by placing a tissue over your lips and gently dusting with setting powder over the top.
  • Avoid oils or similar substances that will remove makeup.

Does liquid lipstick go off?

Unfortunately, liquid lipstick does indeed go off eventually. Liquid makeup will usually have a shorter shelf life than powder makeup products.

You can find the shelf life of a lipstick on the back of its container. It should say something like 6M, 12M or 24M depending on the lipstick.

You can tell a liquid lipstick is off if the formula begins to feel different, changes colour or separates, begins to smell funny or, in some cases, grows mould.


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