Coolest denim brands every fashion lover should know

These are the cool-girl denim brands you need to watch out for this year.

Denim is one of the key ingredients to creating a successful wardrobe; the ever-evolving nature of denim means that there is a style, shape and colour to suit everyone. Whether it’s dungarees or daisy dukes, you will be hard-pressed to open any closet and find it void of denim.

There’s nothing more satisfying than finding the elusive “second skin”, the perfect fit for jeans – something you can wear for years to come. Over the past few years we’ve seen a resurgence of vintage fits reimagined, redone and reworked, alongside raw hems and more relaxed fits. These are a few of the denim brands we’re loving right now.

Source: Instagram user nobodydenim

Nobody Denim

Nobody is a Melbourne-born women's denim label dedicated to well fitting, designed and manufactured denim. The label is Ethical Clothing Australia accredited and boasts that its Denim Cult Skinny Jean is the only skinny jean a gal will ever need.

Where to buy:

Nobody Denim - Cult Skinny Ankle W/Destruct
Nobody Denim - Cult Skinny Ankle W/Destruct

David Jones


Source: Instagram user shopredone

RE/DONE

RE/DONE is a luxury brand that explores the history and the tale that vintage Levi's denim has to tell. Reworked in downtown LA using water-conserving methods and no harsh chemicals, no two pairs are the same, allowing the buyer to continue the denim's personal life journey.

Where to buy:

Re/done - Originals High-Rise Ankle Crop frayed skinny jeans
Re/done - Originals High-Rise Ankle Crop frayed skinny jeans

NET-A-PORTER


Picture not described: jbranddenim_instagram_450x450.jpg Image: Getty

Source: Instagram user jbrandjeans

J Brand

J Brand is a leader in the premium denim space. Relaxed, pared back and functional, this label knows how to make a pair of jeans that are casual and high-end at the same time. I was originally introduced to the brand back in 2011 when I saw Kim Kardashian pull on a pair of black J Brand jeans that fit her shape perfectly. I bought my own pair a week later and I was not disappointed. Durable and polished, my very first pair of J Brand jeans are still in my wardrobe rotation.

Where to buy:

J Brand - Alana High Rise Crop Skinny Jeans
J Brand - Alana High Rise Crop Skinny Jeans

ShopBop

J Brand - Maria High Rise Skinny Comfort Stretch
J Brand - Maria High Rise Skinny Comfort Stretch

David Jones


Picture not described: rollasdenim_instagram_450x450.jpg Image: Getty

Source: Instagram user rollasjeans

Rollas

Australian brand Rollas is all about classic denim styles but with a modern fabrication. It's designs hinge on a 70s-inspired aesthetic with high-cuts, skinny styles and the occasional pair of flares. Rollas are jeans that you can live in and most importantly, they'll make your butt look good.

Where to buy:

Rollas - Eastcoast Skinny Jean Worn Blue
Rollas - Eastcoast Skinny Jean Worn Blue

General Pants


Picture not described: neuwdenim_instagram_450x450.jpg Image: Getty

Source: Instagram user neuwdenim

Neuw Denim

Neuw Denim has grown to be one of the more recognisable denim brands in less than 10 years, in part due to its signature fob ring and repair stitch. The brand also boasts new dyeing techniques to ensure colour longevity in its denim. Neuw has clean, well-established styles and fits that are reworked every season for the loyal customer.

Where to buy:

Neuw - Smith Skinny Jean Claire Blue
Neuw - Smith Skinny Jean Claire Blue

General Pants

Neuw - Marilyn Ankle Jean Black Silk
Neuw - Marilyn Ankle Jean Black Silk

General Pants


Picture not described: levisclassic_instagram_450x450.jpg Image: Getty

Source: Instagram user levis

Levis

It would be impossible to have a denim story that didn't include Levis. A brand that dates back to 1853, Levis has been outfitting denim lovers for decades and actually invented the blue jean. All true denim conoisseurs will have at a pair of iconic 501s in their closet - maybe two.

Where to buy:

Levi's - Mile High Ankle Super Skinny Jeans
Levi's - Mile High Ankle Super Skinny Jeans

ShopBop


Picture not described: abrandjeans_instagram_450x450.jpg Image: Getty

Source: Instagram user abrandjeans

Abrand

Young, fresh and a little bit sexy, Abrand knows how to make one hot pair of jeans. Whether you like boyfriend cuts, straight or skinny, Abrand has a pair of jeans that will flatter all your best bits. Functional and with easy-to-wear fabrication, your Abrand jeans are a pair your'll love to live in.

Where to buy:

Abrand - A High Skinny Ankle Basher Midnite
Abrand - A High Skinny Ankle Basher Midnite

Princess Polly

Abrand - A High Skinny Ankle Basher Jeans
Abrand - A High Skinny Ankle Basher Jeans

THE ICONIC


Picture not described: grlfrnddenim_instagram_450x450.jpg Image: Getty

Source: Instagram user grlfrnd_denim

GRLFRND

GRLFRND has modelled its denim on vintage classics with a modern twist, featuring slim and boyfriend cuts with the ever-popular raw hems and mother-hated holed knees. Named after your best pal, GRLFRND knows your favourite fit and will be a staple part of your life from now on.

Where to buy:

GRLFRND - Kendall Distressed High-Rise Skinny Jeans
GRLFRND - Kendall Distressed High-Rise Skinny Jeans

NET-A-PORTER

GRLFRND - Karolina High-Rise Skinny Jeans
GRLFRND - Karolina High-Rise Skinny Jeans

NET-A-PORTER


Source: Instagram user assemblylabel

Assembly Label

Assembly Label is an Australian coastal lifestyle brand that embraces well manufactured and designed pieces; starting out as menswear only in 2011, the brand has quickly expanded to women's as well. The denim range has a relaxed feel, with boyfriend cuts and staple denim jackets in classic shades. Another great thing is the price point – no jeans are over $100.

Where to buy:

Assembly Label - High Waist Rigid Jeans
Assembly Label - High Waist Rigid Jeans

THE ICONIC

Assembly Label - High Waisted Rigid Jeans
Assembly Label - High Waisted Rigid Jeans

THE ICONIC


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