grlfrnd denim 450450

The must-have denim brands for 2019

These are the cool-girl denim brands you need to watch out for this year.

Denim is one of the key ingredients to creating a successful wardrobe; the ever-evolving nature of denim means that there is a style, shape and colour to suit everyone. Whether it’s dungarees or daisy dukes, you will be hard-pressed to open any closet and find it void of denim.

There’s nothing more satisfying than finding the elusive “second skin”, the perfect fit for jeans – something you can wear for years to come. Over the past few years we’ve seen a resurgence of vintage fits reimagined, redone and reworked, alongside raw hems and more relaxed fits. These are a few of the denim brands we’re loving right now.

Nobody Denim

Nobody is a Melbourne-born women’s denim label dedicated to well fitting, designed and manufactured denim. The label is Ethical Clothing Australia accredited and boasts that its Denim Cult Skinny Jean is the only skinny jean a gal will ever need.

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GRLFRND has modelled its denim on vintage classics with a modern twist, featuring slim and boyfriend cuts with the ever-popular raw hems and mother-hated holed knees. Named after your best pal, GRLFRND knows your favourite fit and will be a staple part of your life from now on.

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Neuw Denim

Neuw Denim has grown to be one of the more recognisable denim brands in less than 10 years, in part due to its signature fob ring and repair stitch. The brand also boasts new dyeing techniques to ensure colour longevity in its denim. Neuw has clean, well-established styles and fits that are reworked every season for the loyal customer.

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RE/DONE is a luxury brand that explores the history and the tale that vintage Levi’s denim has to tell. Reworked in downtown LA using water-conserving methods and no harsh chemicals, no two pairs are the same, allowing the buyer to continue the denim’s personal life journey.

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Assembly Label

Assembly Label is an Australian coastal lifestyle brand that embraces well manufactured and designed pieces; starting out as menswear only in 2011, the brand has quickly expanded to women’s as well. The denim range has a relaxed feel, with boyfriend cuts and staple denim jackets in classic shades. Another great thing is the price point – no jeans are over $100.

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Founded after a bar fight by the two original directors in 1999, Ksubi has been through a lot, all the while maintaining its cult rock-and-roll status. Focusing on distressed denim with their signature “+” logo, Ksubi has been worn by everyone from Ruby Rose to Kendall Jenner and continues to grow.

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