Best chocolate brands in Australia

Consumers have selected the best chocolate brands in the county in terms of taste, value for money, packaging design and range of flavours.

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Best Chocolate

Best Rated Chocolate Brand: Lindt

Lindt proved to be the number one pick among chocolate lovers. In addition to receiving the top overall rating, Lindt received excellent scores for taste, packaging design and its range of flavours.

The best chocolate brands in Australia

  • Top-rated chocolate brand: Lindt
  • Best chocolate brand for value for money: Dairy Fine (ALDI)
  • Best chocolate brand for taste: Ferrero
  • Best chocolate brand for packaging design: Ferrero
  • Best chocolate brand for range of flavours: Haigh's

How did we choose the winners?

The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Check out our full methodology.

Top-rated chocolate brand: Lindt

Tetley All Rounder tea

  • Milk-free and no sugar added options available
  • Vegetarian-friendly
  • Wide range of selection, including chocolates with 70% to 100% cocoa content

Where to buy

Check price on Amazon
Lindt is Aussies' choice as the top-rated chocolate brand in the country, scoring 8.41/10. The runners-up are Haigh's, Darrel Lea and Ferrero, which have scores of 8.2/10, 8.09/10 and 8.08/10, respectively.

Established in 1845, Lindt is a Swiss chocolatier and confectionery company famous for its chocolate truffles and chocolate bars. Apart from chocolate products, Lindt has over 400 chocolate cafes worldwide, offering handmade chocolate, macaroons, cakes and other desserts.

Lindt has a wide variety of chocolate options, including products with up to 100% cocoa content. The brand's Excellence collection also offers milk-free options. Some Lindt products do not contain sugar and are vegetarian-friendly as well.


Best chocolate brand for value for money: Dairy Fine (ALDI)

Tetley All Rounder tea

  • Wide range of flavours
  • UTZ certified
  • Some products are Rainforest Council certified

Where to buy

ALDI

In terms of value for money, consumers chose ALDI's Dairy Fine as the best chocolate brand. It has a score of 4.48/5, while Coles scored 4.35/5. Woolworths and Green & Black's scored 4.06/5 and 4.03/5, respectively.

ALDI opened its doors to Aussies in 2001, offering a wide range of grocery staples at a discounted price. It has in-house brands such as Dairy Fine, Just Organic, Market Fare and Tricare.

ALDI's Dairy Fine has a wide range of flavours such as strawberry, peppermint, rice crisps and caramel. Apart from chocolate bars, the line has wafer bars, chocolate eggs, mini chocolate sticks and chocolate bullets. It is UTZ certified, with some of the products being certified by the Rainforest Council as well.


Best chocolate brand for taste: Ferrero

Tetley All Rounder tea

  • Offers various products, including chocolate spreads and mints
  • Wide range of chocolate selection
  • Made with 100% responsibly-sourced cocoa beans

Where to buy

Check price on Amazon
For taste, Aussies selected Ferrero as the best chocolate brand, scoring 4.65/5. It beat Haigh's, which has a 4.64/5 rating. Meanwhile, both Mars and Lindt scored 4.56/5.

Ferrero is an Italian chocolate manufacturer and the second biggest confectioner in the world. Apart from its famous Ferrero-branded chocolates, the company offers different goods such as chocolate-hazelnut spreads, mints and frozen desserts.

Made with 100% responsibly-sourced cocoa beans, Ferrero-branded chocolates come in three collections – Ferrero Rocher, Ferrero Collection and Raffaello. Ferrero Rocher chocolates have a hazelnut filling and crunchy wafer shell, while Raffaello offers a tasty blend of chocolate, coconut and white almonds. The Ferrero Collection is a mixture of both.


Best chocolate brand for packaging design: Ferrero

Tetley All Rounder tea

  • Packaging design complies with leading environmental standards
  • Includes ingredients sourced from smallholder farmers
  • Plastic boxes and aluminium wrappers are recyclable

Where to buy

Check price on Amazon
For packaging design, consumers selected Ferrero as the best chocolate brand. It scored 4.63/5, while Lindt scored 4.46/5. The other runners-up are Darrel Lea at 4.25/5 and Kinder at 4.23/5.

Founded in 1946, Ferrero is now available in over 40 countries. The brand uses 100% RSPO-certified sustainable palm oil and cocoa beans from smallholder farmers in Côte d'Ivoire and Ghana.

Ferrero chocolates are wrapped in the iconic gold aluminium foil and placed in a fluted paper cup with a label, oozing a sense of luxury. Ferrero's packaging design complies with leading environmental standards. The wrappers and the plastic boxes are recyclable as well.


Best chocolate brand for range of flavours: Haigh's

Tetley All Rounder tea

  • Wide range of choices, milk caramel chocs, berrychocs and milk honey ganache
  • Uses ethically and sustainably farmed cocoa beans
  • Gluten-free options available

Where to buy

Haigh's

Aussies picked Haigh's as the best chocolate brand for range of flavours with a 4.43/5 rating. It beat Lindt and Nestle, which both scored 4.36/5. The other runner-up is Cadbury with a 4.35/5 rating.

Haigh's was established in 1915 in Adelaide. It is the oldest family-owned chocolate maker in the country, offering different chocolate flavours. The brand uses ethically and sustainably farmed cocoa beans. Many of its products are hand-made as well.

Haigh's has a wide range of chocolate products, including boxed chocolate, chocolate bars and Artisan chocolate. Gluten-free options are also available. You can get Haigh's products online or in one of its 21 retail stores across Adelaide, Canberra, Melbourne and Sydney.


Methodology

The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company, Kantar to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Disclaimer: Please refer to our methodology for more information on how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.

Best rated chocolate brand award breakdown

Total Score Overall rating Value for Money Taste Packaging design Range of Flavours
Lindt 8.41 4.72 3.76 4.56 4.46 4.36
Haigh's 8.20 4.6 3.74 4.64 4.04 4.43
Darrell Lea 8.09 4.47 3.85 4.43 4.25 4.3
Ferrero 8.08 4.49 3.73 4.65 4.63 3.94
Kinder 7.92 4.46 3.77 4.42 4.23 3.62
Mars 7.93 4.44 3.9 4.56 3.9 3.66
Dairy Fine (ALDI) 7.88 4.26 4.48 4.34 4.06 4.02
Nestle 7.88 4.3 3.87 4.25 4.08 4.36
Whittakers 7.79 4.27 3.71 4.41 4.02 3.94
Green & Black's 7.75 4.33 4.03 4.25 4.06 3.75
Cadbury 7.53 4.06 3.8 4.08 4 4.35
Coles 7.52 4.12 4.35 4.02 3.9 3.84
Woolworths 7.20 3.9 4.06 3.86 3.71 3.75
Other 8.30 4.52 4.44 4.8 4.38 4.14
Data: Finder Retail Brand Survey, 2020, Kantar. Metric out of 5 stars unless indicated. Methodology and more information. Kantar logo

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