Best bread brands in Australia

Aussies have chosen their favourite bread brands when it comes to taste, value for money, texture and freshness.

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Best Bread

Best Rated Bread Brand: Abbott's Village Bakery

Whether you're looking to make the perfect morning toast or lunchtime sandwich, Abbott's Village Bakery is the best-rated bread. Recommended by 94% of Australians, it was rated as having the best texture and taste as well as getting high scores for freshness and value for money.

The best bread brands in Australia

How did we choose the winners?

The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company Kantar to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Check out our full methodology.

Top-rated bread brand: Abbott's Village Bakery

Abbott's Village Bakery

  • Wide range of bread types available
  • Various serving sizes, from 240g to 800g
  • No artificial additives or colours
For the top-rated bread brand, consumers selected Abbott's Village Bakery, scoring 8.16 out of 10. Bakers Delight also rated highly, however, Abbott's Village Bakery came out on top with a higher score for taste.

The brand has loads of bread types including dark rye bread, rustic white, wholemeal and sourdough. You can also get Abbott's bread in various sizes ranging from 240g to 800g. Some of the bread types have no added preservatives as well.

Abbott's Village Bakery started in 2009. The brand only uses high-quality ingredients and doesn't include artificial additives and colours to their bread. Abbott's makes its bread free-range style to maintain the freshness and taste of the ingredients.


Best bread brand for value for money: ALDI

ALDI

  • Low-carb options available
  • Some bread types have less sugar content
  • Wide range of bread choices such as multi-grain, whole grain, banana and oats
  • Keto-friendly bread types available
When it comes to value for money, consumers picked ALDI as the best brand. It scored 4.34 out of 5, beating Woolworths, Tip Top and Coles, which have scores of 4.30 out of 5, 4.12 out of 5 and 4.08 out of 5, respectively.

ALDI offers a wide array of bread types, including multi-grain, whole grain, wheat, banana and oats. The brand also has keto-friendly and low-carb bread options. ALDI also has breads containing less sugar. Other types are high in protein as well.

ALDI offers high-quality products at affordable prices. The facilities that produce ALDI-exclusive brands are audited against standards recognised by the Global Food Safety Initiative. The brand is also part of the Harmonised Australian Retailer Produce Scheme, which supports requirements for the growing and packing of produce in the country.


Best-tasting bread brand: Abbott's Village Bakery

Abbott's Village Bakery

  • The brand makes its bread free-range style
  • Gluten-free line is high in fibre
  • Some bread types have a 4.5 Health Star rating
Abbott's Village Bakery was chosen as the best brand when it comes to taste. It scored 4.52 out of 5, beating Molenberg, Bakers Delight and Bürgen, which have scores of 4.50 out of 5, 4.46 out of 5 and 4.40 out of 5, respectively.

Abbott's Village Bakery is known for offering premium bread full of flavour and aroma. The brand's free-range style encapsulates the tradition of a village bakery.

The brand's gluten-free range includes bread types that are high in fibre. You can also get a wide range of bread suitable for vegans and vegetarians. Some of Abbott's products also have a 4.5 Health Star rating.


Best bread brand for texture: Abbott's Village Bakery

Abbott's Village Bakery

  • Vegan and vegetarian options available
  • Made in Australia
  • The brand offers thin-sliced bread variants
For texture, Abbott's Village Bakery was the winner, scoring 4.48 out of 5. The runners-up were Bakers Delight at 4.44 out of 5, Tip Top at 4.32 out of 5 and Bürgen at 4.28 out of 5.

Abbott's Village Bakery has three bread lines—the Classic range, the Sandwich Thins range and the Gluten-free range. The brand offers a wide range of options when it comes to taste, ingredients and textures.

The Sandwich Thin line is perfect if you want a softer yet grainer crunch to your bread. Abbott's Classic range is ideal for any taste bud and meal. Some bread types from the line also have a dash of rye for a subtle earthy flavour. The Gluten-free range offers products free from artificial colours and flavours. They also don't have any preservatives.


Best bread brand for freshness: Bakers Delight

Bakers Delight

  • Wide variety of bread, including garlic bread, white block loaf and croissant
  • Low-salt and preservative-free options available
  • Approximately 60% of ingredients are grown and made in Australia
  • Over 700 stores across the country
Aussies chose Bakers Delight as the best bread brand when it comes to freshness. It scored 4.6 out of 5, beating Abbott's Village Bakery, Tip Top and Woolworths, which have scores of 4.52 out of 5, 4.38 out of 5 and 4.34 out of 5, respectively.

The brand offers a wide range of bread, including white block loaf, cheesymite scroll, croissant and garlic bread. An estimated 60% of the brand's ingredients are sourced in Australia. The bread from Bakers Delight's traditional white, wholemeal and country grain ranges are low in salt. Preservative-free options are available as well.

Bakers Delight opened its doors in 1980. Since then, the brand has been baking the freshest of bread for Aussies across the country. It also has stores in Canada, the USA and New Zealand. The brand is associated with Breast Cancer Network Australia and has raised funds to support Australians affected by breast cancer.


Methodology

The 2020 Finder Retail Awards recognise brand sentiment from customer feedback on different retail product categories. Finder worked with leading data, insights and consulting company Kantar to conduct thousands of customer interviews around their product purchasing history and satisfaction with their purchased products.

Disclaimer: Please refer to our methodology for more information on how we scored and judged Finder Retail Awards candidates. While we endeavour to assess the majority of product providers in the market, this is not always possible and it may be that not every brand in the market was included for judging.

Best rated bread brand award breakdown

Total Score Taste Overall rating Value for Money Texture Freshness
Abbott's Village Bakery 8.16 4.52 4.46 3.98 4.48 4.52
Bakers Delight 8.16 4.46 4.48 4.06 4.44 4.6
Other 8.11 4.53 4.43 4.17 4.47 4.45
Molenberg 7.96 4.5 4.38 3.63 4.25 4.13
Tip Top 7.93 4.32 4.32 4.12 4.32 4.38
Bürgen 7.87 4.4 4.3 3.76 4.28 4.3
ALDI 7.83 4.18 4.22 4.34 4.2 4.36
Woolworths 7.68 4.24 4.16 4.3 4.24 4.34
Wonder White 7.67 4.14 4.2 3.94 4.14 4.22
Coles 7.51 4.14 4.08 4.08 4.2 4.24
Bill's Organic Stoneground 7.17 4 4 2 4 4
Schwob's Swiss Bakery 5.89 3.5 3.17 3.5 3.5 3.33
Data: Finder Retail Brand Survey, 2020, Kantar. Metric out of 5 stars unless indicated. Methodology and more info. Kantar logo

Is bread good for your health?

Bread is a staple in most households, and it offers a wide range of flavours and nutrients. It's a great source of carbohydrates, supplying the energy your body needs. Some types of bread also have fibre content, which helps make your digestive system stronger.

Apart from having fewer fats, most kinds of bread have vegetal proteins and B vitamins. You can also get vitamin E from eating bread. This vitamin is an antioxidant that can protect your body from free radicals.

Bread is a great source of potassium, calcium and iron – all of which play an important role in keeping your body properly functioning. Some types of bread, like whole-grain ones, also have lots of dietary fibre, which may help if you're trying to lose weight.

How to compare bread options

To find the best and healthiest bread in the market, keep an eye out for the following:

  • Fibre. Whole-grain bread typically has more fibre compared to white bread. Some brands also offer bread with even higher fibre content because they include oats, barley kernels or soy flour to their loaves.
  • Sugar. The yeast in bread typically doesn't require sugar to be activated. But some brands may still use sugar for added flavour and moisture retention. Read the label to see if the bread has corn syrup, honey or cane juice.
  • Sodium. You should choose a type that contains the least amount of sodium to reduce your salt intake.
  • Ingredients list. Generally, the shorter the list is, the better the bread. Check if the bread has artificial colours or flavouring. You may want to avoid these if you're going for a healthier option.

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