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Benefit’s new They’re Real Magnet Mascara gives extreme length

Posted: 19 February 2021 6:00 am

Find out when and where you can get your hands on this new and innovative supercharged mascara from Benefit Cosmetics.

If you're familiar with the brand Benefit Cosmetics, there's a good chance you know all about the popular They're Real mascara. It's a formula that's designed to lengthen, curl, volumise, lift and separate your lashes, all at the same time – talk about being an overachiever!

Didn't think it could get any better? Think again, because the They're Real mascara is getting an upgrade that nobody saw coming.

Providing your lashes with an extreme lengthening effect, the They're Real Magnet Mascara is unlike anything we've seen before. It comes with an innovative extender brush, built with a magnetically charged core. This works to gently pull the magnetic mineral enriched formula up and out beyond the tips of your lashes.

The result? Super long lashes that last for hours and hours on end. Thank you Benefit!

The formulation itself is super lightweight and buildable, meaning you have the freedom to create the exact lash look you want. It also promises to not smudge or flake off, so we're hoping it's super long-wearing.


Release details

When can you get your hands on it? Benefit Cosmetics' new They're Real Magnet Mascara will be available to purchase from 19 February, which is today!

You'll be able to shop directly from the Benefit Australia site. You can also shop the beauty brand from our favourite stockists like Sephora, Adore Beauty and Myer.

It will retail for $46, which is just a few dollars over the price of the original formulation.

If you're interested, you can also check out our online buying guide to mascara. On the hunt for the best one on the market? You can check out our list here, based on real reviews from real women.

Looking for a beauty bargain? Check all the latest health and beauty coupon codes or shop across 40+ beauty sites with free shipping offers.

All images: Supplied

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