Benefit has launched a new mascara and it’s out of this world
Benefit has been teasing this launch for weeks and now it's finally here.
If there are two things that Benefit Cosmetics knows how to do, it's fabulous eyebrows and big bold lashes. The brand currently has two mascaras: the Roller Lash Mascara and the They're Real Mascara, both of which are incredibly popular.
However, a few weeks ago, Benefit hinted at a new product that promised to be out of this world, and now we finally know what it is. Presenting: the Bad Gal Bang Mascara. If you're a fan of big and bold lashes, then this is a mascara you'll probably want to try. It's a black, full-blast, volumising mascara with a bit of a twist.
So why is this mascara different from others? Benefit states that it's formulated with aeroparticles similar to the ones used create a weightless buffer against extreme temperatures in space, hence the "out of this world" theme. It seems as though the brand has replaced typical volumising particles with these aeroparticles that supply the volume but not the weight found in regular mascaras.
It's also meant to have a whopping 36-hour wear time, so you won't have to waste time reapplying. The streamlined brush and weightless, gravity-defying formula are meant to leave you looking like you're wearing a pair of falsies. It has a buildable matte black finish so that you can build up the amount you want to wear and cater for both day and night.
Where and when you can buy it?
Obviously, you'll probably feel the need to get your hands on this mascara immediately. The best part is, it's already available! The Bad Gal Bang Mascara has been exclusively launched on the Sephora website and is now available to purchase! You can also find other Benefit products in store at retailers including Sephora, Myer and David Jones, however, you may need to wait a little longer until this mascara hits the stores.