A review and wear test of the BeautyBlender Bounce Foundation

It's the foundation that broke the Internet and I'm here to put this bad boy to the test.

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When Beauty Blender announced in 2018 that it would be launching a foundation range, it made perfect sense. The perfect foundation applicator would get its partner in crime and we were filled with excitement, but also dread. Could a brand known for its makeup tool really produce a 10/10 product itself? Well, we put the BeautyBlender Bounce Liquid Whip Long-Wear Foundation to the test and it's safe to say, it's a new favourite.

When the product landed on my desk the packaging was no surprise. I'd already seen the photos on Instagram but it was no less different to anything I'd experienced. The foundation comes in a square/rectangular shape and features a pump nozzle that squirts the foundation onto the palette that dips into the side of the foundation bottle. This allows you to mix your shade with other products like lightener or darkener.

Foundation application

I applied the foundation with, you guessed it, a Beauty Blender. That glorious pink sponge worked beautifully with the foundation as a little bit of product went a very long way using this tool. I personally wasn't mixing anything with the foundation so I applied the product directly onto the beauty sponge.

There's a very slight cooling sensation when applying to the skin (which I enjoyed) but other than that, it feels like a normal foundation. It's not stiff or thick but easily applies all over the face using a bouncing technique of the sponge.

Foundation finish

I personally go through stages of foundation finishes. Sometimes I like matte, a few months later I'm enjoying the dewy finish. However, I can never ever go past a medium to full coverage buildable foundation. I want the versatility of a medium coverage during the day and the full coverage when transitioning to evening events. The Nars Sheer Glow foundation was always my go-to for this but it's now been challenged by Beauty Blender's product and hey, I'm not mad about it.

The actual finish of the foundation is a beautiful velvet matte. It's in-between matte so your face doesn't look chalky but not too dewy so you won't look like you just went for a 12km run. It kind of just looks like your skin... but better.

Is the foundation long-lasting?

I applied the foundation at around 9am and didn't set with powder as I have fairly dry skin. At approximately 2pm the foundation was fairing extremely well but I could slightly see smile lines coming through. However, these were so minimal that a photograph couldn't even pick it up.

By 7pm I had completely had enough of wearing makeup and was about to take it off and honestly, I couldn't cope with how much foundation was still on my face. I subconsciously rub my face a lot during the day, or rest my cheek on my hand and this product withstood the entire experience.

I also wore the product again when going out to an event when the weather was incredibly hot and a whole lot of (horrible) dancing took place. Again, I hadn't set with powder and my makeup didn't budge in the slightest. At this point, I was ready to give the foundation a damn Oscar for its outstanding performance.

Final verdict

To put it simply... I love it. It ticks all the boxes of easy application, versatile pigmentation, natural finish and is incredibly long-lasting. A small amount of this product goes a long way, meaning you're also going to get a lot of bang for your buck too. All in all, the 40 shades also make me want to slow clap the brand for expanding the range in order to increase the inclusivity.

What does it cost?

The Bounce Liquid Whip Long Wear Foundation retails for $60. While this does put it towards the higher end of the scale, it doesn't feel like a steep price for the quality and longevity of the product. Plus, you only need small amounts at a time. Even less if you're mixing with other products.

Where can you buy it?

You're able to purchase this foundation from our favourites over at Sephora. It's available in-store and online with foundation shade matchers to help you figure out which shade suits you best!

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