Every beauty blogger with their own makeup line in 2021

Beauty bloggers know their stuff when it comes to makeup. Here are our favourite bloggers and their makeup lines.

We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!

Beauty bloggers get to play with makeup for a living, experimenting with different products, shades and formulas. Whether their platform of choice is YouTube, Instagram or Twitter, these beauty bloggers really know what makes or breaks a product!

So it only makes sense for these makeup masters to launch their own cosmetic lines, in order to really show other mainstream beauty brands how it's done. From newly-released lines like Jaclyn Cosmetics to already esteemed brands like Jeffree Star Cosmetics, we've gathered together the beauty labels of Internet-famous guys and gals.


1. Jeffree Star

Brand: Jeffree Star Cosmetics

Easily one of the most popular beauty blogger makeup lines is Jeffree Star Cosmetics. Jeffree Star originally became famous on MySpace for his iconic music, but he was always seen sporting a daring makeup look. Shortly after his music career ended, he turned to YouTube to create makeup tutorials and reviews, which really broke him out into the beauty space.

In 2014, Jeffree Star Cosmetics was born in the form of liquid lipsticks. Five years later, the brand includes an array of lipstick shades, fabulous eyeshadow palettes, delicious lip scrubs and blinding highlighters.

Some of our absolute favourite releases so far include the Jawbreaker collection and the Magic Star concealer and setting powders.

Where to buy:


2. Huda Kattan

Brand: Huda Beauty

Another blogger-born label that has an incredibly strong Instagram presence is Huda Beauty. Huda Kattan began blogging back in 2010 and was a hit right from the get-go. She held such a high standard for the products that she was recommending to her followers that she decided to launch her own line.

It started out with a selection of eyelashes that have become extremely popular among not only regular shoppers but other beauty bloggers too. Her line now includes a variety of liquid lipsticks, liners, highlighters, foundations, palettes and more.

We're currently still patiently waiting for the Huda Beauty skincare line to drop. It'll hopefully be available by the end of 2019.

Where to buy:


3. James Charles

Brand: James Charles x Morphe

While James Charles doesn't have his very own beauty brand yet, we're confident that there will be a sister-inspired makeup range in the near future. However, the beauty boy has worked on a huge collaboration with Morphe to create the brand's fastest-selling eyeshadow palette to date. How's that for sister success?

Named the Unleash Your Inner Artist palette, the palette features every colour you could think of to create literally any look possible. The palette includes a perfect set of warm browns with an array of pinks, purples, blues and greens. He also dropped his own bundle of brushes, creating a few of his own as well as including some of his personal favourites from Morphe.

Where to buy:


4. Jaclyn Hill

Brand: Jaclyn Cosmetics

Jaclyn Hill is probably one of the most popular and well-known beauty bloggers online. This beauty blogger teased her beauty line for several years until its debut in 2019. Unfortunately, things didn't go as planned. The first drop included a range of lipsticks with an inconsistent formula that meant the product had to be pulled.

Jaclyn is still working hard though. She confirmed a new laboratory will be used for the next drop that is coming very soon.

While you wait, check out the collaborations she's done with other major brands:


5. Michelle Phan

Brand: EM Cosmetics

Michelle Phan is a blogger that's been around since practically the beginning of time. She was creating makeup tutorials way back when people didn't even think to look up how to apply their eyeliner. It's probably the reason why she now has 2 million followers on Instagram and runs an awesome beauty label.

Recently, she relaunched EM Cosmetics with a new range of fabulous beauty products. We are obsessed with the collection of lipsticks, lipliners, blush serums and brow products.

Where to buy:


6. Marlena Stell

Brand: Makeup Geek

Makeup Geek was born six years ago and has been killing it ever since. Marlena's inspiration to start her own makeup line came to her back in 2008 when she realised she was generating sales for beauty products and receiving none of the commission.

The brand is now loved for its high-quality products and incredibly affordable prices. It stocks shadows, brushes, contouring products and blush shades as well as a range of other makeup to fall in love with. Makeup Geek has heaps of followers on Instagram and garnered a lot of its original audience from Marlena's following on YouTube.

Where to buy:


7. Christen Dominique

Brand: Dominique Cosmetics

Christen Dominique is one of our new favourite influencers that we've recently fallen in love with. With a large YouTube and Instagram following, the blogger decided to launch her own beauty line in 2018.

Included in the line is a range of fun and flirty eyeshadow palettes and liquid lipsticks with great formulas. The products are all inspired by her favourite things, like the Berries & Cream collection, which has rich berry hues that we love.

Where to buy:


8. Manny MUA

Brand: Lunar Beauty

Manny MUA only announced the launch of his beauty brand in December 2017. Previously, he had worked in collaboration with other brands like Morphe and even Jeffree Star Cosmetics (that is, before all their ~drama~).

His first product was the Life's a Drag eyeshadow palette, which made a serious statement in the beauty space. We're also obsessed with the fun capsules he puts together like the Greek Goddess Holiday collection.

Where to buy:


9. Laura Lee

Brand: Laura Lee Los Angeles

Laura Lee decided to launch her very own beauty brand, Laura Lee Los Angeles, in 2017, with her debut product a single palette called the Cats Pyjamas.

Since then she has released the Nudie Patootie palette, which is a selection of 14 warm neutral shades, plus a whole range of other products, which you can shop from her online store.

Where to buy:


Latest fashion news


Looking to save on beauty products? Check out these deals and discounts below

Deal

10% on the CSIRO Total Wellbeing Diet

Verified 2 days ago Expires 26 Sep 2021
Get rid of those COVID Kilos and save 10% on the CSIRO Total Wellbeing Diet! T&Cs apply.
Code exclusive

15% off site-wide

Verified 2 days ago
Apply promo code at checkout to avail of discounts. Valid for a limited time only. Exclusions, T&Cs apply.
Deal

73% off Cabello steam hair brush

Verified 2 days ago Expires 26 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Deal

$50 off diet plan

Verified 2 days ago
Enjoy $50 savings on your diet plan when you register at CSIRO Total Wellbeing. Valid for a limited time only. T&Cs, exclusions apply.
Deal

12 weeks refund

Follow the 12-week program successfully and get 12 weeks refund of up to $199. T&Cs apply.
Deal

50% off site-wide

Expires 30 Nov 2021
Valid for a limited time only. Exclusions, T&Cs apply.
Deal

FREE shipping on orders over $80

Get the perfect beard face masks at YBL Global and enjoy FREE shipping. T&Cs apply.
Code

$20 off luxury brands + 25% off frames and sunglasses

Enjoy $20 off luxury brands plus 25% off a wide range of frames and sunglasses at 1001 Optical. Limited offer only. T&Cs apply.
Deal

FREE shipping for all orders over $39.95

Shop scream-free bristle hair brush and unicorn towels at Ugly Swan and enjoy FREE shipping. T&Cs apply.
Deal

Up to 28% off bundles

Buy the hair care packs and save at Ugly Swan. Hurry while stocks last. T&Cs apply.
Deal Limited time!

Up to 70% off everything

Shop and enjoy a wide range of new dresses, tops, coats and more at PrettyLittleThing. Excluding beauty products. While stocks last. T&Cs apply.
Code exclusive

35% off everything

Expires 31 Dec 2021
Enjoy 35% off protein, clothing, snacks, vitamins and more. While stocks last. T&Cs apply.
Code exclusive

10% off orders over $75

Use the code to save 10% when you spend over $75 on glasses and accessories at Quay Australia. T&Cs apply.
Code exclusive

5% off your orders

Expires 10 Jun 2022
Use the code to enjoy 5% off your orders on hair and beauty products, skincare, wellness, and more. T&Cs apply.
Code exclusive

5% off your orders

Get 5% off on iHerb for all customers. T&Cs apply.
Code

Get 10% off your first order

To redeem this offer, enter the promo code at checkout on your first order from NET A PORTER. Valid for new customers only. Exclusions, T&Cs apply.
Code

$20 off your first order

Simply use the code and enjoy $20 off your first order. T&Cs apply
Code exclusive

10% off everything

Score 10% off a wide range of furniture, appliances, electronics and more at SaleNow. While stocks last. T&Cs apply.
Deal

2 bonus gifts with select Dyson haircare technology

Verified Yesterday Expires 29 Sep 2021
For a limited time, get 2 bonus gifts (valued up to $98) when you purchase select Dyson haircare technology. T&Cs apply.
Deal

Buy 2 or more items, get 20% off

Verified 2 days ago Expires 28 Sep 2021
Valid for a limited time only. Discount applied at checkout. T&Cs apply.
Deal

Up to 20% off Adore Beauty besties

Verified 2 days ago Expires 28 Sep 2021
Valid for a limited time only at Adore Beauty. While stocks last. T&Cs apply. T&Cs apply.
Deal

FREE 4-piece site-wide freebie

Verified 2 days ago Expires 28 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Deal

Receive 6-piece discovery kit when you spend $120

Expires 2 Oct 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Deal

Up to 60% off: Mid-Season Sale

Enjoy up to 60% off sale items from Nine West, Abrand, Gant and more at THE ICONIC. While stocks last. T&Cs apply.
Deal

Try Noom 14-day trial weight loss plan for $1

Expires 30 Sep 2021
Valid for a limited time only. T&Cs apply.
Deal

20% off endota products

Expires 30 Sep 2021
Offer includes endota New Age, Organics, Rest & Restore, Nurture and more. T&Cs apply.
Deal

Up to $250 off selected Dyson technology

Shop Dyson's latest offers and get big savings on vacuums, purifiers and fans. While stocks last. T&Cs apply.
Deal

Up to 20% extra off sale

Expires 30 Sep 2021
Valid for a limited time only at NET-A-PORTER. Additional discount included in the price. While stocks last. T&Cs apply.
Deal

Up to 15% off site-wide

Enjoy up to 15% savings site-wide or 20% off with $125+ spend. Available while stocks last. T&Cs apply.
Code

Get 25% off contact lenses

Use this code to receive 25% off contact lenses when ordered only. Maximum purchase 4 boxes per person.
Deal

Up to 35% off: Clearance Sale

Score up to 25% off selected beauty items from Alpha-H, Nude by Nature, Urban Apothecary at Adore Beauty. T&Cs apply.
Deal

FREE shipping on orders over $99

Enjoy shopping Korean & Japanese skincare and makeup products at La Cosmetique and get your order shipped for FREE. T&Cs apply.
Deal

Get 10% off coupon

Leave a review and receive a 10% off coupon at La Cosmetique. T&Cs apply.
Deal

Up to 80% off sale

Shop further reductions now on clothing, shoes, bags and more. T&Cs apply.
Deal

Up to 70% off women's best-sellers

Get the trending women's wear at Rosegal, now up to 70% off. T&Cs apply.
Deal

Up to 50% off sale

Enjoy up to 50% off homeware, appliances, apparel, and more at Myer. While stocks last. T&Cs apply.
Deal

15% off all orders

Valid for a limited time only. Exclusions, T&Cs apply.
Deal

30% off: Goodbyes Collection

Valid on selected products at MAC Cosmetics. While stocks last. T&Cs apply.
Code

15% off 2 or more frames

Expires 1 Jan 2026
Save 15% when you buy 2 or more frames at Quay Australia. T&Cs apply.
Deal

40% off sale sunglasses

Shop your favourite Quay's sunglasses for 40% off. Valid on selected styles. While stocks last. T&Cs apply.

More guides on Finder

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site