Every beauty blogger with their own makeup line in 2020

Beauty bloggers know their stuff when it comes to makeup. Here are our favourite bloggers and their makeup lines.

Last updated:

Jeffree Star in Thirsty palette

Beauty bloggers get to play with makeup for a living, experimenting with different products, shades and formulas. Whether their platform of choice is YouTube, Instagram or Twitter, these beauty bloggers really know what makes or breaks a product!

So it only makes sense for these makeup masters to launch their own cosmetic lines, in order to really show other mainstream beauty brands how it's done. From newly-released lines like Jaclyn Cosmetics to already esteemed brands like Jeffree Star Cosmetics, we've gathered together the beauty labels of Internet-famous guys and gals.


1. Jeffree Star

Brand: Jeffree Star Cosmetics

Easily one of the most popular beauty blogger makeup lines is Jeffree Star Cosmetics. Jeffree Star originally became famous on MySpace for his iconic music, but he was always seen sporting a daring makeup look. Shortly after his music career ended, he turned to YouTube to create makeup tutorials and reviews, which really broke him out into the beauty space.

In 2014, Jeffree Star Cosmetics was born in the form of liquid lipsticks. Five years later, the brand includes an array of lipstick shades, fabulous eyeshadow palettes, delicious lip scrubs and blinding highlighters.

Some of our absolute favourite releases so far include the Jawbreaker collection and the Magic Star concealer and setting powders.

Where to buy:


2. Huda Kattan

Brand: Huda Beauty

Another blogger-born label that has an incredibly strong Instagram presence is Huda Beauty. Huda Kattan began blogging back in 2010 and was a hit right from the get-go. She held such a high standard for the products that she was recommending to her followers that she decided to launch her own line.

It started out with a selection of eyelashes that have become extremely popular among not only regular shoppers but other beauty bloggers too. Her line now includes a variety of liquid lipsticks, liners, highlighters, foundations, palettes and more.

We're currently still patiently waiting for the Huda Beauty skincare line to drop. It'll hopefully be available by the end of 2019.

Where to buy:


3. James Charles

Brand: James Charles x Morphe

While James Charles doesn't have his very own beauty brand yet, we're confident that there will be a sister-inspired makeup range in the near future. However, the beauty boy has worked on a huge collaboration with Morphe to create the brand's fastest-selling eyeshadow palette to date. How's that for sister success?

Named the Unleash Your Inner Artist palette, the palette features every colour you could think of to create literally any look possible. The palette includes a perfect set of warm browns with an array of pinks, purples, blues and greens. He also dropped his own bundle of brushes, creating a few of his own as well as including some of his personal favourites from Morphe.

Where to buy:


4. Jaclyn Hill

Brand: Jaclyn Cosmetics

Jaclyn Hill is probably one of the most popular and well-known beauty bloggers online. This beauty blogger teased her beauty line for several years until its debut in 2019. Unfortunately, things didn't go as planned. The first drop included a range of lipsticks with an inconsistent formula that meant the product had to be pulled.

Jaclyn is still working hard though. She confirmed a new laboratory will be used for the next drop that is coming very soon.

While you wait, check out the collaborations she's done with other major brands:


5. Michelle Phan

Brand: EM Cosmetics

Michelle Phan is a blogger that's been around since practically the beginning of time. She was creating makeup tutorials way back when people didn't even think to look up how to apply their eyeliner. It's probably the reason why she now has 2 million followers on Instagram and runs an awesome beauty label.

Recently, she relaunched EM Cosmetics with a new range of fabulous beauty products. We are obsessed with the collection of lipsticks, lipliners, blush serums and brow products.

Where to buy:


6. Marlena Stell

Brand: Makeup Geek

Makeup Geek was born six years ago and has been killing it ever since. Marlena's inspiration to start her own makeup line came to her back in 2008 when she realised she was generating sales for beauty products and receiving none of the commission.

The brand is now loved for its high-quality products and incredibly affordable prices. It stocks shadows, brushes, contouring products and blush shades as well as a range of other makeup to fall in love with. Makeup Geek has heaps of followers on Instagram and garnered a lot of its original audience from Marlena's following on YouTube.

Where to buy:


7. Christen Dominique

Brand: Dominique Cosmetics

Christen Dominique is one of our new favourite influencers that we've recently fallen in love with. With a large YouTube and Instagram following, the blogger decided to launch her own beauty line in 2018.

Included in the line is a range of fun and flirty eyeshadow palettes and liquid lipsticks with great formulas. The products are all inspired by her favourite things, like the Berries & Cream collection, which has rich berry hues that we love.

Where to buy:


8. Manny MUA

Brand: Lunar Beauty

Manny MUA only announced the launch of his beauty brand in December 2017. Previously, he had worked in collaboration with other brands like Morphe and even Jeffree Star Cosmetics (that is, before all their ~drama~).

His first product was the Life's a Drag eyeshadow palette, which made a serious statement in the beauty space. We're also obsessed with the fun capsules he puts together like the Greek Goddess Holiday collection.

Where to buy:


9. Laura Lee

Brand: Laura Lee Los Angeles

Laura Lee decided to launch her very own beauty brand, Laura Lee Los Angeles, in 2017, with her debut product a single palette called the Cats Pyjamas.

Since then she has released the Nudie Patootie palette, which is a selection of 14 warm neutral shades, plus a whole range of other products, which you can shop from her online store.

Where to buy:


Latest fashion news


Looking to save on beauty products? Check out these deals and discounts below

Crabtree & Evelyn Crabtree & Evelyn
Exclusive

15% off newsletter sign-ups

Enjoy 15% off when you sign up to Crabtree and Evelyn's newsletter. T&Cs apply.

Last verified

Get deal

Deal ends

eBay eBay

Up to 50% off Coles

Up to 50% off Coles sales. Free delivery over $49 with eBay Plus. Exclusions, T&Cs apply.

Last verified

Sephora Sephora

Further 50% off sale

Further 50% discounts on selected products from Becca, Kat Von D, Marc Jacobs Beauty and more at Sephora. T&Cs apply.

Last verified

Get deal

Deal ends

RY.COM.AU RY.COM.AU
Exclusive

20% off your order

Score 20% off Olaplex, Poni Cosmetics, INIKA and more at RY. T&Cs apply.

Last verified

Coupon code ends

Amazon AU Amazon AU

Up to 60% off: Tech, home, Amazon devices + more

Huge savings on Echo Dot, Braun, Aiwa and more at Amazon. While stocks last. T&Cs apply.

Last verified

Healthpost Healthpost

FREE delivery to Australia

Spend over $79 at Healthpost to receive free shipping.

Last verified

Tatcha Tatcha

Limited Edition Plumping Hydration Duo for just $160

Valid for a limited time only at Tatcha. While supplies last. T&Cs apply.

Last verified

Get deal

Deal ends

eBay eBay

Up to $100 off with eBay Plus

Save up to $100 on selected products from Vans, Apple, Tom Ford and more at eBay. Minimum spend $100. T&Cs apply.

Last verified

Coupon code ends

iHerb iHerb

10% off Optimum Nutrition sports supplements

Use the code to enjoy the discount at iHerb. T&Cs apply.

Last verified

Coupon code ends

Weight Watchers Weight Watchers

FREE 3 months

Join now and get FREE 3 months at Weight Watchers. T&Cs apply.

Last verified

Get deal

Deal ends

24S 24S

Up to 70% off sale

Get up to 70% off the most coveted pieces of the season at 24S. T&Cs apply.

Last verified

Adore Beauty Adore Beauty

Up to 30% off selected beauty

Score up to 30% off selected skincare, makeup, fragrance and more at Adore Beauty. While stocks last. T&Cs apply.

Last verified

eBay eBay

Up to 70% off Asics, Bevilles, Quicksilver and more

Save up to 70% on top brands at eBay. Valid on selected items. T&Cs apply.

Last verified

Cult Beauty Cult Beauty

FREE worldwide shipping on Glow Recipe

Shop the Glow Recipe’s natural and gentle skincare products with FREE shipping at Cult Beauty. T&Cs apply.

Last verified

Get deal

Deal ends

Sephora Sephora

Score a Badgal Mascara

Score a Badgal Mascara when you spend $90 on makeup. Use code upon checkout. T&Cs apply.

Last verified

Coupon code ends

CSIRO CSIRO

$50 off 12 week program

Join today to save $50 and full online access to the scientifically formulated CSIRO Total Wellbeing Diet, delicious menu plans and a close-knit member community. T&Cs apply.

Last verified

Estée Lauder Estée Lauder

30% off selected Boxing Day sets acros skincare, makeup and fragrance

Valid on selected sets across skincare, makeup and fragrance. Exclusions, T&Cs apply.

Last verified

Get deal

Deal ends

Adore Beauty Adore Beauty

Choose 2 from three 4-piece gifts

Valid with orders over $129 ar Adore Beauty. T&Cs apply.

Last verified

The Way The Way

Up to 75% off sale

Save up to 75% on clutch bags, earrings, backpacks and more at The Way. T&Cs apply.

Last verified

Harrods Harrods

Get FREE international returns on all orders + FREE US delivery

Shop the latest women's fashion from Burberry, CHANEL, Gucci and more with FREE international returns at Harrods. Plus, FREE US delivery with orders over $300. T&Cs apply.

Last verified

Amazon AU Amazon AU
Limited time!

FREE 30-day trial with Amazon Prime

Join Amazon Prime today to get FREE international delivery on all eligible orders from Amazon US, access to the Prime Video streaming service, FREE entertainment and more. T&Cs apply.

Last verified

Paula's Choice Paula's Choice

Get a FREE GIFT when you spend $100 or $125

FREE Travel Size Cleanser & Pore Purifier on $100, or Full Size Nightly Moisturizer on $125+. Hurry, limited-time offer only. Exclusions, T&Cs apply.

Last verified

Coupon code ends

Paula's Choice Paula's Choice

15% Off 1 item, 20% Off 2 items, 25% Off 3+ items

Save more when you shop more at Paula's Choice: 15% Off 1 item, 20% Off 2 items, 25% Off 3+ items. Hurry, while stocks lasts. Exclusions, T&Cs apply.

Last verified

iHerb iHerb

15% off Life Extension Supplements

Up to 15% off Life Extension Supplements at iHerb. Hurry, while stocks lasts. Exclusions, T&Cs apply.

Last verified

iHerb iHerb

15% off Sierra Fit BCAAs and electrolytes

Fuel your workout and push your limit to the max with 15% off Sierra Fit products. T&Cs apply.

Last verified

Get deal

Deal ends

iHerb iHerb

10% off detox and cleanse products

Save 10% on Natural Factors, Now Foods, CGN and more at iHerb. T&Cs apply.

Last verified

Get deal

Deal ends

GNC GNC

Buy one, get one 50% off beauty, skincare, vitamins, supplements and more

Buy one and get one 50% off beauty, skincare, vitamins, supplements and more at GNC. T&Cs apply.

Last verified

Get deal

Deal ends

Weight Watchers Weight Watchers

10% off top 10 products

Save 10% on caramel protein balls, BBQ chips, mini chocolate biscuits and more. While stocks last. T&Cs apply.

Last verified

Get deal

Deal ends

Tatcha Tatcha

3 complimentary samples with every order

Valid for a limited time only at Tatcha. T&Cs apply.

Last verified

Get deal

Deal ends

eBay eBay

Extra 5% Coles sale with ebay plus

Extra 5% Coles sale with ebay plus. Exclusions, T&Cs apply.

Last verified

Adore Beauty Adore Beauty

Complimentary 5-Piece Clean Beauty Travel Kit with Clean Beauty orders over $99

Receive a complimentary 5-Piece Clean Beauty Travel Kit with Clean Beauty orders over $99. Exclusions, T&Cs apply.

Last verified

Coupon code ends

Sephora Sephora

FREE gift from tarte

Receive a tarte Shape Tape™ contour concealer value set when you purchase a tarte Shape Tape™ contour concealer at Sephora. While stocks last. T&Cs apply.

Last verified

Get deal

Deal ends

David Jones David Jones

Up to 30% off full-priced candles, diffusers and gift sets

Save up to 30% on Glasshouse Fragrances at David Jones. Hurry, before it's gone. T&Cs apply.

Last verified

Get deal

Deal ends

Coles Supermarket Coles Supermarket

50% off vitamins

Excludes Berocca, Down Down, Every Day and clearance items. T&Cs apply.

Last verified

Subtype Subtype

Sign up and be updated with the new deals

Sign up and be updated with the new deals and new releases of products. Exclusions, T&Cs apply.

Last verified

Subtype Subtype

Extra 20% off sale

Extra 20% off sale with new styles. Limited-time offer only. T&Cs apply

Last verified

David Jones David Jones

Up to 30% off Lancôme, Clarins, Jurlique and more

Get up to 30% off a range of beauty products at David Jones. T&Cs apply.

Last verified

Princess Polly Princess Polly

Up to 70% off sale

Enjoy up to 70% off sale for the styles you'll love from Abrand, Wrangler, Thrills and more. Exclusions, T&Cs apply.

Last verified

iHerb iHerb

40% off selected brands

Enjoy up to 40% off CGN, Choline, Fungiology and more. T&Cs apply.

Last verified

Get deal

Deal ends

FOREO International FOREO International

18% off LUNA

Use the code to enjoy 18% off LUNA mini 2, UFO and UFO mini. T&Cs apply.

Last verified

Coupon code ends

Popular Health & Beauty coupon codes

Last checked Code description Code
6 Jan 2020 20% off your order FIN****
17 Jan 2020 Up to $100 off with eBay Plus PUN****
15 Jan 2020 10% off Optimum Nutrition sports supplements OPN****
6 Jan 2020 Score a Badgal Mascara BAD****
17 Jan 2020 Get a FREE GIFT when you spend $100 or $125 DEF****

Related Posts

Even more shopping deals

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Ask a question
Go to site