Beauty bloggers know their stuff when it comes to makeup. So here's a list of our favourite bloggers and their makeup lines.
Beauty bloggers honestly have one of the best jobs ever. They get to play with makeup for a living. In doing so, these guys and gals really understand what makes or breaks a product.
It seems like only yesterday that YouTubers became a thing, and now it's a career. Not only that, but their loyal followers will pretty much purchase anything.
Besides, it only kind of makes sense for these makeup masters to launch their own cosmetic lines in order to really show other beauty brands how it's done. From newly-released to the already esteemed, we've gathered all the beauty labels that are run by big bad bloggers!
1. Jeffree Star
Brand: Jeffree Star Cosmetics
Easily one of the most popular lines run by a beauty blogger is Jeffree Star Cosmetics. He originally became famous on MySpace (yes, remember that glorious website?) for his music, but was always sporting some daring makeup looks. Shortly after his music career ended, he turned to YouTube makeup tutorials and they took off like a rocket, with people loving his fiery and unique attitude.
In 2014 Jeffree Star Cosmetics was born in the form of liquid lipsticks. Four years later, the brand includes liquid & cream lipstick shades, eyeshadow palettes, lip scrubs & highlighters.
For more details , you can read when and where you can buy his latest Alien eyeshadow palette.
Where to buy:
2. Huda Kattan
Brand: Huda Beauty
Another blogger-born label that has an incredibly strong Instagram presence is Huda Beauty! Huda Kattan began blogging back in 2010 and she was a hit right from the get-go.
Huda Beauty held such a high standard with the products she was recommending to her followers she decided to launch her own line. It started out with a selection of eyelashes that have become so popular among not only shoppers but other beauty bloggers too. Her line now includes a variety of liquid lipsticks, liners, highlighters, foundations, palettes and more!
Our current obsession is the Huda Beauty NUDE palette, satisfying all our neutral cravings.
Where to buy:
3. James Charles
Brand: James Charles
While James Charles doesn't have his very own beauty brand yet, we're confident there will be a sister makeup collection in the near future. However, the beauty blogger has worked on a huge collaboration with Morphe Brushes that became their fastest selling eyeshadow palette. How's that for sister success?
Named the Unleash Your Inner Artist palette, the shades consist of every colour you can think of to create literally any look possible. The palette includes the perfect set of warm browns and an array of pinks, purples, blues and greens. He also dropped his own bundle of brushes, creating his own and including some of his favourites from Morphe.
Where to buy:
4. Jaclyn Hill
Brand: Jaclyn Hill Cosmetics
Like James Charles, her brand has not been released as of yet. However, Jaclyn Hill is probably one of the most popular and well-known beauty bloggers around.
She's not new to creating her own makeup and already has her own eyeshadow palette with the beauty brand, Morphe. Obviously, that has inspired the beauty blogger to dabble in the makeup industry a little more with her very own brand. While we haven't seen any products as of yet, she's been giving updates and sneak peeks on her social media for some time now.
We do know that it will include shadows, as she shared an Instagram with a warm smokey eye hinting that the shadows were actually from her own line. Moreover, an Instagram account with the username @jaclynhillcosmetics has popped up and already has 67K followers including Jaclyn herself.
In the meantime, she has been keeping herself busy releasing with:
- Morphe Vault collection, available at Cult Beauty.
- Quay Sunglasses collaboration, available at Quay Australia and Princess Polly.
5. Michelle Phan
Brand: Em cosmetics
Michelle Phan is one of those bloggers that has been there from the start. She was making tutorials way back when people didn't even think to look up how to apply their eyeliner. It's probably why she now has two million followers on Instagram and runs an awesome beauty label.
Last year she relaunched Em Cosmetics consisting of only liquid lipsticks and liners. She has stated that she fully intends on branching out into more products, but wanted to keep the brand timeless. Choosing to steer clear of the highlighters and big eyeshadow palettes, she ran with two products – lipstick and liner – that you just can't live without.
Where to buy:
6. Zoe Sugg
Brand: Zoella Beauty
Zoe Sugg, also known as Zoella, has been creating content online for as long as I can remember. Other than beauty, she dabbles in a wide range of other video styles that make her such a popular YouTuber.
She has an incredibly loyal fan base, so when she launched Zoella beauty, people got incredibly excited. Zoella Beauty isn't exactly what you'd expect either. It's not the same as the makeup that most YouTubers launch, but rather a range of bath products as well as creams and perfumes.
Where to buy:
7. Marlena Stell
Brand: Makeup Geek
I will admit, this is a label that I'd heard of and didn't even realise a blogger had created it! Her inspiration to start her own makeup line came to her back in 2008 when she realised she was generating sales for beauty products and receiving none of the commission.
Makeup Geek was born six years ago and has been killing it ever since. The brand is loved for it's high-quality products at incredibly affordable prices. They stock shadows, brushes, contour and blush shades as well as a range of other products to fall in love with! Makeup Geek has over two million followers on Instagram, garnering a lot of its original audience from Marlena's following on YouTube.
Where to buy:
8. Christen Dominique
Brand: Dominique Cosmetics
Christen Dominique is one of our new favourite influencers who we've recently fallen in love with. With a large Youtube following of 4.1 million the blogger decided to launch her beauty line in 2018.
Included are eyeshadow palettes and liquid lipsticks, inspired by her favourite things. As of the 13 November, she released the Berries & Cream collection which has rich berry hues that we love. The liquid lipsticks promise to be long-wearing and non-drying so we cannot wait to play around with her beauty brand.
Where to buy:
9. Manny MUA
Brand: Lunar Beauty
Now, here is definitely a new one that's jumping into the game. Manny MUA only announced the launch of his beauty brand in December 2017. He has worked in collaboration with other lines, such as Morphe and even Jeffree Star Cosmetics, but never has he actually launched his own beauty products.
This line is so new we only just discovered the first product dropping to Lunar Beauty would be an eyeshadow palette! We're definitely keen to see all that Manny MUA will be launching to this brand in time and have high expectations from the beauty blogger.
Where to buy:
10. Kathleen Lights
Brand: KL Polish
Kathleen Lights is one of those beauty bloggers for the girl on the go. She doesn't always waste time with big fluffy lashes or a harsh contour and is incredibly relatable, which is why she has such an incredible following.
When she launched the KL Polish line, fans were a little surprised to see something so different, but it really fit with Kathleen's image. Rather than releasing more makeup, she decided to create her own line of nail polish that to be honest, we're kind of obsessed with. The launch only came in 2018 and originally started with six shades that have quickly grown to a wide array of colours.
The brand is a cruelty-free, USA-made nail polish line and fans have gone wild for the beauty blogger who brought them something just a little bit different.
Where to buy:
- Exclusively at KL Polish
11. Laura Lee
Brand: Laura Lee Los Angeles
Laura Lee is another beauty blogger who has had relationships with Manny MUA and Jeffree Star. Taking a leaf out of their playbooks, she decided to launch her own beauty brand, Laura Lee Los Angeles. The line started in 2017 with her debut product, a single palette called the Cats Pyjamas.
She recently launched a second palette to add to the mix called the Nudie Patootie palette, a selection of 14 warm neutral shades compared to Cats Pyjamas which only consists of ten.
Where to buy:
Latest fashion news
- When you can get your hands on the new Parley x adidas AlphaEdge 4D sneakers
- When you can get your hands on Rihanna’s Fenty fashion line
- Best sales of the week: boohoo, Missguided and THE ICONIC
- Your first look at the final adidas x Game of Thrones collaboration
- What’s in the Supreme x Nike summer 2019 collection?
