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Every beauty blogger with their own makeup line in 2020

Beauty bloggers know their stuff when it comes to makeup. Here are our favourite bloggers and their makeup lines.

Last updated:

Jeffree Star in Thirsty palette

Beauty bloggers get to play with makeup for a living, experimenting with different products, shades and formulas. Whether their platform of choice is YouTube, Instagram or Twitter, these beauty bloggers really know what makes or breaks a product!

So it only makes sense for these makeup masters to launch their own cosmetic lines, in order to really show other mainstream beauty brands how it's done. From newly-released lines like Jaclyn Cosmetics to already esteemed brands like Jeffree Star Cosmetics, we've gathered together the beauty labels of Internet-famous guys and gals.


1. Jeffree Star

Brand: Jeffree Star Cosmetics

Easily one of the most popular beauty blogger makeup lines is Jeffree Star Cosmetics. Jeffree Star originally became famous on MySpace for his iconic music, but he was always seen sporting a daring makeup look. Shortly after his music career ended, he turned to YouTube to create makeup tutorials and reviews, which really broke him out into the beauty space.

In 2014, Jeffree Star Cosmetics was born in the form of liquid lipsticks. Five years later, the brand includes an array of lipstick shades, fabulous eyeshadow palettes, delicious lip scrubs and blinding highlighters.

Some of our absolute favourite releases so far include the Jawbreaker collection and the Magic Star concealer and setting powders.

Where to buy:


2. Huda Kattan

Brand: Huda Beauty

Another blogger-born label that has an incredibly strong Instagram presence is Huda Beauty. Huda Kattan began blogging back in 2010 and was a hit right from the get-go. She held such a high standard for the products that she was recommending to her followers that she decided to launch her own line.

It started out with a selection of eyelashes that have become extremely popular among not only regular shoppers but other beauty bloggers too. Her line now includes a variety of liquid lipsticks, liners, highlighters, foundations, palettes and more.

We're currently still patiently waiting for the Huda Beauty skincare line to drop. It'll hopefully be available by the end of 2019.

Where to buy:


3. James Charles

Brand: James Charles x Morphe

While James Charles doesn't have his very own beauty brand yet, we're confident that there will be a sister-inspired makeup range in the near future. However, the beauty boy has worked on a huge collaboration with Morphe to create the brand's fastest-selling eyeshadow palette to date. How's that for sister success?

Named the Unleash Your Inner Artist palette, the palette features every colour you could think of to create literally any look possible. The palette includes a perfect set of warm browns with an array of pinks, purples, blues and greens. He also dropped his own bundle of brushes, creating a few of his own as well as including some of his personal favourites from Morphe.

Where to buy:


4. Jaclyn Hill

Brand: Jaclyn Cosmetics

Jaclyn Hill is probably one of the most popular and well-known beauty bloggers online. This beauty blogger teased her beauty line for several years until its debut in 2019. Unfortunately, things didn't go as planned. The first drop included a range of lipsticks with an inconsistent formula that meant the product had to be pulled.

Jaclyn is still working hard though. She confirmed a new laboratory will be used for the next drop that is coming very soon.

While you wait, check out the collaborations she's done with other major brands:


5. Michelle Phan

Brand: EM Cosmetics

Michelle Phan is a blogger that's been around since practically the beginning of time. She was creating makeup tutorials way back when people didn't even think to look up how to apply their eyeliner. It's probably the reason why she now has 2 million followers on Instagram and runs an awesome beauty label.

Recently, she relaunched EM Cosmetics with a new range of fabulous beauty products. We are obsessed with the collection of lipsticks, lipliners, blush serums and brow products.

Where to buy:


6. Marlena Stell

Brand: Makeup Geek

Makeup Geek was born six years ago and has been killing it ever since. Marlena's inspiration to start her own makeup line came to her back in 2008 when she realised she was generating sales for beauty products and receiving none of the commission.

The brand is now loved for its high-quality products and incredibly affordable prices. It stocks shadows, brushes, contouring products and blush shades as well as a range of other makeup to fall in love with. Makeup Geek has heaps of followers on Instagram and garnered a lot of its original audience from Marlena's following on YouTube.

Where to buy:


7. Christen Dominique

Brand: Dominique Cosmetics

Christen Dominique is one of our new favourite influencers that we've recently fallen in love with. With a large YouTube and Instagram following, the blogger decided to launch her own beauty line in 2018.

Included in the line is a range of fun and flirty eyeshadow palettes and liquid lipsticks with great formulas. The products are all inspired by her favourite things, like the Berries & Cream collection, which has rich berry hues that we love.

Where to buy:


8. Manny MUA

Brand: Lunar Beauty

Manny MUA only announced the launch of his beauty brand in December 2017. Previously, he had worked in collaboration with other brands like Morphe and even Jeffree Star Cosmetics (that is, before all their ~drama~).

His first product was the Life's a Drag eyeshadow palette, which made a serious statement in the beauty space. We're also obsessed with the fun capsules he puts together like the Greek Goddess Holiday collection.

Where to buy:


9. Laura Lee

Brand: Laura Lee Los Angeles

Laura Lee decided to launch her very own beauty brand, Laura Lee Los Angeles, in 2017, with her debut product a single palette called the Cats Pyjamas.

Since then she has released the Nudie Patootie palette, which is a selection of 14 warm neutral shades, plus a whole range of other products, which you can shop from her online store.

Where to buy:


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