Australians want the NBN from their mobile providers

Alex Kidman 11 April 2017

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Australians are keen on NBN bundling, which could be very good news for MVNOs.

With the increasing rollout of NBN services to more and more Australians, the issue of which company to pick when choosing your fast broadband provider is coming to the fore. According to analyst Telsyte, one quarter of Australians are more willing to consider using their mobile telcos as their provider of NBN services, mostly because they trust them more than the possibility of larger Internet brands potentially entering the space, including major brands such as Google, Facebook or Apple.

Naturally, there are plenty of full-service telcos such as Telstra and Optus that already offer NBN packages alongside their mobile services. Vodafone has similarly indicated that it will offer NBN packages this year, but it’s in the MVNO (mobile virtual network operator) space that Telsyte sees the most potential for NBN disruption.

Bundling your services together can lead to significant discounts, as long as you compare carefully. With an estimated 10% of the consumer market already bundling, it’s a trend that Telsyte expects to grow.

Value carrier amaysim has already announced NBN plans, although it’s not clear if it will bundle for discounts, or simply retail on a no-contract basis as it does with its existing mobile SIM-only plans. Given its current Samsung Galaxy S8 offer, it could be the former option, but across the industry SIM-only appears to be a winning tactic.

Telsyte estimates that 53% of the mobile market is now in the month-to-month SIM-only space, with 15% of subscribers switching providers in 2016, up from 11% in 2015. It’s that month-to-month or possibly even prepaid model that Telsyte sees as one avenue that MVNOs might utilise to embrace NBN plans in a way that differentiates them from the established ISPs.

If you’re still awaiting the NBN rollout, or just on the lookout for a new NBN plan, as always, you can check the progress of the NBN and available plans on our NBN tracker.

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