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Black Friday billions: Australians set to drop $3.8 billion on sales

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After a tough period of border closures and restrictions, Australians are set to treat themselves this sales season, according to new research by Finder.

A nationally representative survey of 1,015 respondents revealed 46% of Australians – equivalent to 8.9 million people – plan on shopping during the deal days between now and Christmas.

The average Aussie is predicted to spend $197 on sales including Black Friday and Cyber Monday – totalling a whopping $3.8 billion across Australia.

Kate Browne, personal finance expert at Finder, said this could be the biggest sales season ever.

"Spending has been cut largely due to ongoing restrictions so Australians are excited to splash some cash post-lockdown.

"Forking out on holidays, personal grooming and going out simply stopped being possible so many will be making up for lost time."

Finder's research shows clothing/shoes (42%), food/alcohol (33%) and electronics (25%) are at the top of Aussie shopping lists.

Interestingly, splurging is set to be greater among men, who plan to spend $234 on average compared to $162 for women.

Toys (24%), beauty/makeup/skincare (16%), manchester/homewares (13%), travel (10%), furniture (7%) and whitegoods (5%) round out the top 9 most popular categories.

Browne said shoppers are starting their gift buying earlier than ever with retailers already starting to promote deals.

"People are really motivated to snag a bargain at this time of year, with some serious savings to be had just in time for Christmas.

"We expect to see online shopping gain even more momentum as shoppers avoid crowds."

Millennials will be coughing up the most with the smashed-avo-loving generation intending to spend $287 – more than 4 times the average spend of baby boomers ($65).

"With only 7 weeks left until Christmas it's prime time to plan your wish list and compare retailers.

"Finder has put together absolutely everything you need to know: the biggest sales, the best discounts and our tried-and-tested shopping tips."

How much will you spend during the sales season (Black Friday, Cyber Monday, etc) this year?
Gen Y (millennials)$287
Gen Z$249
Gen X$190
Baby boomers$65
Source: Finder survey of 1,013 respondents, October 2021

Planning to shop the sales? Check out Finder's Best Black Friday Australia 2021 sales list.

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