Australians set to adopt VR at record rates

Alex Kidman 13 October 2016


Gamers will hasten Australian adoption of VR according to new figures.

Figures from local analysts Telsyte suggests that the frenzy surrounding VR will see a rapid adoption of VR in Australian homes in the second half of 2016, with an estimated 115,000 headsets expected to sell through to the end of the year. For 2017, that figure is estimated to jump to over 500,000 units.

That’s good news if you’re Sony, with the PlayStation VR launching today and Telsyte’s figures suggesting that console-based VR will account for 46% of 2016 sales. Telsyte suggests that some 65% of the hardware revenue made in VR in Australia will flow directly into Sony’s coffers.

Mobile VR won’t quite make as much money, although it too will grab 46% market share according to Telsyte’s figures. Telsyte suggests that this is due to the lower quality and technical limitations of mobile VR solutions.

PC-based systems such as the HTC Vive and Oculus Rift then get the 8% remaining to share between themselves. The Vive and Oculus Rift offer higher visual quality experiences than the PlayStation VR, but the price of entry is considerably larger, thanks partially to the hardware cost for the VR headsets themselves, and then for PCs capable of running them. That’s also likely to be the case for Microsoft’s Hololens, which it opened up for Australian pre-orders today.

Telsyte suggests that entertainment, and particularly gaming remains the key reason why Australians will adopt VR in droves. 76% of those surveyed suggested that they were interested in VR for "enhanced gaming experiences" while 66% were interested in other VR entertainment options.

It also seems that while we’re concerned by potential health issues, we’re not hugely concerned, with only 1 in 3 of those surveyed concerned by health effects. Predictably issues with eyesight topped the concerns list with 52% stating that as the primary concern, followed up by a lack of research into other health effects, which concerned 48% of those already worried.

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