Australians are really obsessed with Marie Kondo’s Tidying Up

Posted: 14 January 2019 11:50 am
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Image: Instagram user mariekondo

No, you're not the only one. Since the release of Tidying Up on Netflix, Aussies have been rushing out to buy all things Marie Kondo.

If you haven't already watched Tidying Up on Netflix, you need to go home and watch it ASAP. Much like the Making a Murderer frenzy of 2017, it seems like everyone used their Christmas break to binge this new series.

After just 10 minutes of the first episode, it's not hard to see why this series has resonated with so many people. It's addictive, heartwarming and genuinely life-changing. It certainly inspired me to spend a weekend organising my troubled wardrobe and filing ten years worth of bank statements and insurance papers. Those niggling, life-admin responsibilities that my burnt-out brain had been ignoring and avoiding were all taken care of in a weekend. Marie Kondo's Tidying Up transforms those unpleasant and anxiety-ridden tasks into the search for objects that "spark joy". Seriously, watch it.

But it appears that I'm not the only one that has been completely taken by Marie Kondo and her feel-good Netflix show. In the two weeks that this show has been on Netflix, it has inspired the Australian masses to get organised.

Data from eBay Australia reveals that sales of Marie Kondo items have soared by 96% since the release of her Netflix series on 1 January 2019. Her books Spark Joy and The Life-Changing Magic Of Tidying Up have both increased in sales by 91% and 85% respectively. So, it looks like I'm not the only one that jumped online to buy her books after watching the series.

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Watches @mariekondo once.

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And Aussies seem to be putting her tips into action. Further eBay data shows that the sales of home organisation items have increased by more than 63% since the launch of her series. Looks like everyone is stocking up on small boxes and drawer organisers.

Marie Kondo is a self-made organisation consultant who coined the KonMari method of tidying and organising. The five-step method systematically targets the problematic areas and objects in the household: clothes, books, papers, miscellaneous items like kitchen utensils and finally sentimental items. When sorting through all these items, you should hold each one and ask whether this item "sparks joy" for you – not just whether it fits or it's functional.

You can buy her books Spark Joy and The Life-Changing Magic Of Tidying Up on eBay. And you can also check out hot organisation items like the Home Republic Eastside Marble Bathroom Tray (tray purchases have increased by 31% since the show), this Wooden Peg Board (sales of these have increased by 44%) or this Glass Food Storage Jar Canister Set of 3.

And if you've already watched the whole series, head on over to our list of Netflix shows to find some more binge-worthy shows.


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