Australians don’t care about losing headphone jack from the iPhone 7
The change won’t fuss too many Australian smartphone buyers, according to one local survey.
Prior to this morning’s launch, speculation ran rife that Apple would remove the headphone jack from the iPhone 7. That speculation panned out, with both the iPhone 7 and iPhone 7 Plus dropping a traditional 3.5mm analog headphone jack in favour of a Lightning connection only for cabled audio. Apple will supply Lightning-based earpods headphones in the box with the iPhone 7, as well as a Lightning-to-3.5mm adaptor for those who want to use traditional headphones.
Apple has led the way in removing connections on consumer level devices before, having been the first to ditch both floppy discs and optical media, but the news of the loss of the headphone jack was met with a certain amount of scorn, especially in online social media. Look a bit wider, however, and the picture might be a little different.
Local analyst firm Telsyte conducted a study back in July when the concept that Apple might ditch the headphone jack was first being rumoured, putting the question to a representative sample of Australians (1,097 in total). Here's how they responded:
34% of those surveyed weren’t concerned as long as there were either adaptors available or compatible headphones in the box, while 35% said they were concerned, and 31% remained unsure. Depending on how you wanted to spin that, it’s either a relatively even split, or more who might be either concerned or not concerned about the loss of the port. Amongst Apple users 47% were not concerned, which signals that most of Apple’s likely market isn’t that worried; only 28% of iPhone users said they were worried, with 25% unsure.
It remains to be seen whether any Android manufacturers will rush to omit the headphone jack from future phones, but if they do they might encounter stronger resistance. Only 31% of Android users surveyed were not concerned, compared to 36% concerned and 33% unsure.
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