Australians think butter is better, but which brands are spreading?

Angus Kidman 12 October 2016 NEWS

Butter_Shutterstock

In the butter-versus-margarine debate, we have a clear sales winner.

Let's talk about butter and margarine (or "bread grease" as it's referred to in some branches of my family). I'm personally more of a margarine fan, but sales data suggests that I'm in a minority. The chart below shows Roy Morgan figures for the percentage of households that purchased butter, margarine or one of those easier-to-spread hybrid "butter blends" in a four-week period.

As you can see, many of us purchase more than one of these, which makes sense (you might have margarine for toast and butter for baking). Indeed, 8.7% of shoppers purchase all three.

However, you can also see that in the past two years, butter has overtaken margarine as the most popular form of bread grease overall. Both are still selling plenty, but it seems we're keener on blended cream than blended canola.

Which brands sell the best? For both butter and margarine, supermarket brands are the biggest sellers, which suggests that, as in so many other areas, we're more concerned about price than anything else (with the possible exception of when we're at the airport). That said, for blends, the top two products are both branded (Devondale Dairy Soft and Western Star Spreadable):

MARGARINE
Supermarket brand 18.0%
Nuttelex 10.0%
Flora Original 9.6%
Flora Pro-active 8.9%
Meadow Lea Canola 7.3%
BUTTER
Supermarket brand 29.4%
Western Star 19.9%
Devondale 8.2%
Western Star Unsalted 7.6%
Western Star Salt Reduced 6.2%
BUTTER BLENDS
Devondale Dairy Soft 18.1%
Western Star Spreadable 13.2%
Supermarket brand 12.1%
Devondale Extra Soft 9.0%
Western Star Spreadable Salt Reduced 7.3%

Something to think about when you butter your toast this morning.

Angus Kidman's Findings column looks at new developments and research that help you save money, make wise decisions and enjoy your life more. It appears Monday through Friday on finder.com.au.

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