Australians bloody love recommending Netflix

Brodie Fogg 22 November 2017

netflix-advocacy

They're also warming to Stan.

According to new data from market research and analytics mob YouGov, Australian Netflix customers want to shout from the rooftops about their unswerving love for the sweetheart streaming service.

YouGov BrandIndex has revealed its Australian Brand Rankings for 2017 and Netflix has come out on top as the number one brand customers would recommend to a family or friend.

From October 2016 to 2017, YouGov quizzed customers of Australia's biggest brands with the question: "Would you recommend the brand to a friend or family member, or would you recommend that a friend or family member avoid the brand?" Positive responses are then tallied up and negative responses are subtracted from the total. It's not clear exactly how many people or brands were surveyed for the advocacy index, but YouGov's press release insists they draw the results from thousands of daily consumer interviews via online panels that reach 5 million people worldwide.

Netflix led the way with a score of 75.5 and was followed closely by aviation experts Singapore Airlines (71.3) and Emirates (67.9).

Here's the full top ten.

Top 10 Brand Advocacy Ranking

RankBrandScore
1Netflix75.5
2Singapore Airlines71.3
3Emirates67.9
4Toyota67.1
5Air New Zealand63.8
6Bose63.7
7PayPal63.7
8Airbnb63.2
9Dyson62.8
10Google60.7

Interestingly, the homegrown streaming service Stan has also seen a significant shift in favour, scoring a spot on YouGov's top 10 brand advocacy improvers list.

In 2016, Stan scored just 34.6 on the brand advocacy index but has since improved its score by 30% recently scoring a 45.1 on the index. This is a marked improvement on Netflix, which only grew in favour by 9% according to last year's results.

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