Australians are dropping some serious cash on beauty products in 2019
See all the juicy details from the eBay beauty trend report – the results may surprise you.
New research from eBay shows that Australians are shopping more than ever. It was projected that in 2019, Aussie shoppers will spend nearly $140 million on beauty items. But during the month of April, we are expected to hit the ball out of the park with a total amount of $11 million in one.single.month. That is some serious buying power!
Want to know more? It turns out, more than ever, people are buying makeup in the early hours of the night. A total of 15% of Aussies are making purchases between 12am and 9am. While some of us are getting much-needed beauty sleep, others are shopping away and upsetting their wallets.
But of course, the shopping is for good reason! There has been so much new makeup dropping recently and because of the strong US market, it's all happening while we are sound asleep. Makeup junkies are aware and sacrificing sleep for new makeup and frankly, we love the dedication! Some of our favourite recent launches have been the Kylie Cosmetics setting spray, the new NARS Orgasm collection and of course, the Make Up For Ever blurring powder foundations.
What else has come from the beauty trend report?
- Two-thirds of millennials have admitted that what they see on their social media news feeds drives their spending habits.
- Rihanna is the new go-to for beauty, as the sales for Fenty Beauty have spiked by 239% over the year.
- Glossier has experienced sales growth of more than 2,700% over the last five years.
In need of a new makeup haul? We have good news for you. From the 9 to 18 April, eBay is offerring a fabulous 20% off the health and beauty category. See discounts across a wide range of brands such as L'Oreal, Maybelline and Garnier.
Our top picks from the eBay beauty sale
Fanola No Yellow Shampoo
Maybelline Lash Sensational Lash Multiplying Waterproof Mascara
Giorgio Armani Luminous Silk Foundation - #6.5 (Tawny) 30ml Foundation & Powder
Elie Saab Le Parfum
Jurlique Lavender Conditioner 300ml Mens Hair Care
Benefit Watt's Up (Soft Focus Highlighter For Face) 9.4g