10 Aussie women running their own fashion and beauty empires

Posted: 8 March 2021 10:57 am

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Let's celebrate these fashion and beauty queens and the beauty empires they've created.

Women running their own businesses. Those words are basically a love language to me. Not only do I love supporting these businesses, but I also find them incredibly inspiring.

To celebrate International Women's Day I've rounded up some incredible Aussie women who have launched their own fashion and beauty businesses. A fair few of these queens also run their own podcasts, have ebooks and a bunch more side hustles too so do check them out in all their guises. Like I said, QUEENS.

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1. Lucy Jackson and Nikki Westcott: Jagger and Stone

"We made Jagger & Stone for the bad girls. For the girls that are always the last to leave the party & the girls who never let an early night get in the way of a good story."

Lucy Jackson and Nikki Westcott are the gals you need to know. From funky festival get-ups to relaxed loungewear, this dynamic duo have nailed every look in their now established brand, Jagger & Stone. They recently dropped a collection with The Veronica's which sold out in a matter of hours.

Jagger & Stone is for women who enjoy a bit of edge in their wardrobe. Think animal prints, leather, and unique cuts and styles.

These lovely ladies also have their own Podcast (which I highly recommend) and Lucy also has her own side hustle selling diary planners. What more could a gal want?

Where to Buy:

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2. Shani Grimmond: Sylk Swim

"You have to work at it every single day to be the best version of yourself."

Shani Grimmond started out as a beauty blogger on YouTube but quickly made herself a jack of all trades within the fashion, fitness and lifestyle categories in no time.

Inclusivity is one of the foundations of the brand and Sylk Swim has hit the mark with sizes ranging from XS to XXXL and boy, don't we love to see it. Grab a cheeky bikini, fuller coverage fit bikini or a sultry one-piece – this swimwear label really has got it all.

Shani makes no apologies about making beautiful and quality swimwear pieces that cater for everyone.

Where to buy:

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3. Sammy Robinson: One Mile

"Just do you. Everyone else is already taken. There is no point being someone that you're not, it sounds cliche but truly people will be able to tell if you're in it for the wrong reasons or if you're being fake for the fame."

Sammy Robinson is the Australian sweetheart of fashion influencers. I've been following her for longer than I can remember.

She has collaborated with a few brands like Princess Polly in the past but on 4 May 2020, Sammy jumped fully into the fashion game and released her much-anticipated brand, One Mile. Sammy's basics are luxe; think boho-chic meets city style. There is something for just about everyone in One Mile and Sammy's style shines through in these high-quality pieces.

Where to buy:

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4. Lily Ahenkan: Flex Factory

"There are no male figures in my lineage where I'm like, 'Oh, you run this sh***.' No. It's my grandma, my auntie, my mum. They run this sh***."

Lil Ahenkan, most commonly known as Flex Mami is the soul behind the brand Flex Factory. Think unique accessories and clothing that will definitely grab attention. She has even created a card game called Reflex, which promises to kill off boring small talk at your next social gathering.

Flex Mami makes fun stuff...just because she can.

This absolute queen also just wrote a book called The Success Experiment on how you can conceptualise, create and achieve meaningful success.

I also recommend following her on Instagram because it's straight-up QUALITY content. Quality with a big ol' capital Q!

Where to buy:

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5. Chloe Szep: Szep Apparel

"Be kind. Work hard. Stay humble. Smile often. Stay loyal. Keep honest. Be thankful. Always love."

Chloe Szep launched her activewear label and it's a damn knockout. According to the brand, "SZEP aims to encourage a healthy lifestyle while looking and feeling good. Our philosophy centres around high-quality designs and fabrics." SZEP also releases each new line in a limited amount to ensure each item feels special.

If you need more proof, head over to her Instagram, the positive reviews are plentiful.

Chloe is also a mum and runs a wellness and meditation app called Bloom. My favourite thing about this absolute QUEEN is how raw and open she is with her audience, she is a must-follow in my books.

Where to buy:

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6. Zoe Foster-Blake: Go-to Skincare

"You're allowed to work hard and have good things and do good things"

I cannot lie, I am 100% completely and utterly obsessed with Zoe Foster-Blake.

Her book The Break-up Boss single-handedly got me through my first break up and her skincare line, Go-to, gets me through my breakouts.

She is also the founder of Gro-to skincare and Bro-to skincare, which are for wee babies and men respectively. Zoe is also the wearer of many hats: blogging, writing romance fiction and books on makeup and skincare as well as being an absolute boss.

Zoe's beauty brand Go-to is one of the most popular skincare brands out there, and if that wasn't enough, she discontinued two key products in her line as she didn't believe they were inclusive enough. What a woman!

When I grow up I want to be Zoe Foster-Blake.

Where to buy:


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7. Emily Davies: Venem1.0

"A label for the brave and the bold. The girl who wants to be seen and heard. Each piece is a celebration of you, what you've gone through and how far you've come."

Em Davies has always used fashion as a way to express her creativity. Through her festival looks or at-home outfits, she is a style icon in her own right.

Venem1.0 says that it is a fashion brand for the "brave and the bold". If you like to stand out from the crowd then this is a brand you're going to want to check out. You'll want to be quick though because each collection is released in a limited amount and doesn't tend to restock!

Where to buy:

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8. Tammy Hembrow: Saski Collection

"It's okay to have an early night when you need it, run a relaxing bubble bath or hire a babysitter for date night - I do!"

Fitness mentor and social media mogul Tammy Hembrow has a whopping 11.8 million followers on Instagram. She shares her life as a mum as well as her fitness secrets. Thanks to that it's a no-brainer that this Instagram star launched her own dynamic activewear label Saski Collection.

Saski Collection stocks "squat proof" activewear, gorgeous swimwear and even loungewear too! The brand even had its own runway at New York Fashion week.

Tammy also launched her app TammyFit which has over 55,000 downloads and saw a giant 94% growth within 3 months when it launched in March 2020.

Where to buy:

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9. Laura Byrne: ToniMay

"Women go further in life when they're supporting each other."

You may recognise Laura Bryne from The Bachelor franchise but this woman is a hell of a lot more than a reality TV star or "the woman who stole Matty J's heart".

Laura has owned her own jewellery label ToniMay for years which features handcrafted jewels, designs based on wanderlust and bohemian vibes.

She also has her own podcast called Life Uncut with her bachie bestie, Brittany Hockley. They discuss "all things love, life, lust & a bunch of other stuff."

Where to buy:

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10. Bree Johnson and Jess Hatzis: Frank Body

"I think it's about celebrating women's success without segregating women. We look forward to seeing a day where we're not just 'female entrepreneurs'."

Frank Body is the Insta-brand of all Insta-brands. This is a booming skincare label that has skyrocketed to success on the gram and founded by Bree Johnson and Jess Hatzis.

These queens have created an incredible, fun and flirty business model that introduced the world to "Frank".

The idea for Frank Body came about by chance, after these two Queens asked a coffee shop owner if they could have leftover coffee beans to use as a body exfoliant. From those humble beginnings, Bree and Jess now run a globally recognised brand.

Where to buy:

  • Frank Body

Women are as cool as hell. That is all. Goodbye.

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