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20 Australian swimwear designers that should be on your radar 2020
Say hello to summer's #1 guide to staying poolside-polished and beachside-chic, courtesy of the Australian swimwear designers and brands making waves in the industry.
As beach babies everywhere are getting preparations underway for the iconic Aussie summer that's coming in hot. (Bring it on!) Take your cue from the likes of Rhythm's itsy bitsy bikini's or Seafolly's wear-anywhere one-pieces. We have the A-Z directory of labels you need to meet right this minute, how to choose swimwear to best suit your style and the latest swim trends to pay attention to.
You might also like: Where to buy bikinis online
Top 20 Australian swimwear designers and brands
Australia's swimwear designer talent game is hot. Set your sights on 20 Aussie brands that you need to know now.
1. Tigerlily
There's a special place in our heart for Aussie brands like Tigerlily. Accommodating beach bums from down under, this brand is different in all the best ways possible. With iconic patterns and one of a kind pieces, you really can't go past it.
Where to shop Tigerlily online:
Image Source: Instagram
2. FELLA
Fuss-free luxury swimwear made from quality Italian fabrics and well-tailored patterns. You can expect flirty, functional cuts designed to create support without the frills.
Where to shop FELLA online:
3. Seafolly
Probably one of the most iconic swimwear labels out! Seafolly is the range of amazing quality swimwear in a range of styles and sizes for all tastes.
Where to shop Seafolly online:
- Seafolly
- Sunburn Swimwear
- THE ICONIC
- Surfstitch
4. Camilla
The bohemian goddess (better known as Camilla Franks) behind the brand Camilla is your go-to resort and swimwear label for unique one-pieces and bikinis adorned with stunning embellishment. Be enchanted.
Where to shop Camilla online:
- Camilla
- David Jones
- THE ICONIC
- Sunburn Swimwear
Image Source: Website
5. Minkpink
Minkpink creates fashion for the 'it girl' and the brand's swimwear line is no different. Minkpink Swim follows trends and starts them. All cool-girls will want a Minkpink bikini in their closet.
Where to shop Minkpink online:
Image Source: Instagram
6. Zulu & Zephyr
Made for the salt, sand and sea. Australian brand Zulu & Zephyr works energetic styles and prints together to create must-have summer swimwear. You won't be able to stop at one!
Where to shop Zulu & Zephyr online:
Image Source: Instagram
7. Lahana Swim
Lahana Swim is not your average Instagram brand. This Australian swimwear designer knows how to push boundaries while staying wearable. The cuts are daring but absolutely flattering, designed to show off your figure in the most flattering way. Always on trend, Lahana Swim has the latest prints and colours - hello leopard! It's a brand that always keeps it's cult following on the edge of their seats.
Where to shop Lahana Swim online:
Image Source: Instagram
8. Triangl Swimwear
Undeniably one of the most popular brands on Instagram, Triangl has garnered the attention of celebrities, IT-girls and influencers worldwide. The signature neoprene styles are instantly recognisable and are at the top of every summer lover's wishlist. You might also like: 11 bikinis inspired by Triangl Swimwear
Where to shop Triangl Swimwear online:
Image Source: Instagram
9. Peony
An Aussie favourite taking over our beaches since it debuted in 2013, Peony Swimwear nails the "pretty look" for cool-girls everywhere.
Where to shop Peony online:
10. Zimmermann
Steal the show in Zimmermann's romantic prints and styles with fancy flair. Frills, lace, embroidery, the Zimmermann swimwear line pushes the boundaries season after season. And we love it.
Where to shop Zimmermann online:
Image Source: Website
11. Somedays Lovin
A collection for the "spirited babe", Somedays Lovin blends the "laid back Australian vibe with some rock chick nonchalance" to create some absolutely banging swimwear.
Where to shop Somedays Lovin online:
Image Source: Website
12. Rhythm
If there's one swimwear label you need to invest in for summer shenanigans, it's an itsy-bitsy bikini by Rhythm. Bright colours and cheeky cuts, the label takes a fun approach to swim styles for the fun-sun loving gal.
Where to shop Rhythm online:
Image Source: Instagram
13. Matteau Swim
Matteau swimwear describes itself as the "effortless swimwear for the discerning woman." Taking its inspiration from the streets of New York all the way back home to Sydney, this Australian swimwear brand is ever cool girl's dream!
Where to shop Matteau Swim online:
Image Source: Instagram
14. Bondi Bather
A true shoutout to Aussie babes (Bondi specifically), these Australian design and hand stitched bikinis are all you need to get you through the summer looking cool as a cucumber!
Where to shop Bondi Bather online:
- Bondi Bather
- David Jones
Image Source: Instagram
15. Duskii Active
This amazing Australian brand provides high performance activewear... but for the water! Functional yet chic and built to "be loved and to last" this brand's swimwear is versatile and suits many body shapes.
Where to shop Duskii Active online:
Image Source: Instagram
16. Ephemera
Ephemera is classic yet feminine. Flattering and timeless cuts meet girly prints and pretty pastel shades. These are swimsuits you'll want to wear again and again. And of course, we can't ignore Ephemera's basic black line of striking and sexy that will have you turning heads.
Where to shop Ephemera online:
Image Source: Instagram
17. JETS
For two decades, Australian women have loved JETS swimwear. Satorial elegance and impeccable construction is at the heart of this brand, with each piece designed to flatter the female form. Creating skimpy bikinis, covered-up maillots and everything in between, JETS has something for every woman who value style and elegance.
Where to shop JETS online:
- THE ICONIC
- David Jones
- Sunburn Swimwear
- Surfstitch
Image Source: Instagram
18. Bond-Eye
Conceived and designed in Sydney's Bondi, Bond-Eye Swimwear is an innovative brand that understands the Aussie beach-going girl. The styles from this brand are strong, eye-catching and very sexy but still something you can actually swim or surf in.
Where to shop Bond-Eye online:
Image Source: Instagram
19. Myra Swim
Created by Gold Coast girl Bianca Elouise, Myra Swim is a brand that all the Instagram influencers are wearing. With a mission to revamp 80s and 90s swimwear glam, Myra Swim has modernised key trends of the past with block colours and curve flattering cuts.
Where to shop Myra Swim online:
Image Source: Instagram
20. Frankii Swim
The idea behind Frankii Swim was to create well-made and flattering swimwear at a price that doesn't blow out your back account. Since starting, this brand has been worn by celebrities like Rihanna and Kylie Jenner, so the brand must be doing something right.
Where to shop Frankii Swim online:
How to choose swimwear to suit your style according to Kerry Cusack
When it comes to beach bums, bikinis and that Bondi lifestyle, no one does it better than our homegrown talent, swimwear designer Kerry Cusack of Bondi Bather. The brand ethically produces swim and beach-wear that is 100% printed, hand-cut and stitched in Australia. We took five to chat to her and bring you the 411 on what to shop this summer.
KC on…. The dos and don'ts to choosing your next swimsuit
"There are so many different styles out there at the moment, so choose a look that suits your body first and foremost and brands that sell separates. Bondi Bather finds that most customers are different sizes in their top and bottom and have a preference as to how much skin they like to show. So combinations such as a high-neck crop top and a skimpier brief are a great way to balance a smaller bust and curvier bottom. For girls larger on top, go for tops offering coverage and support.
Our #1 rule is, no matter what shape your bottom half is, skimpier briefs are always going to be way more flattering. Our bestseller is a style called The Australian Cut. Not quite as tiny as a Brazilian Cut, but more flattering.
More importantly however, think about the types of prints/colours that suit your skin tone. People look great in a summer shades of aqua, but always try different colour tones to see the difference it makes!"
KC on…. Swim trends this season
"Boho fans will love the crochet swimwear this season. But be warned ladies, those styles look great OUT of the water… Not so much when they are soaking wet - the lack of stretch content isn't good for holding shape. Look for options with a mix of lycra and crochet for a modern twist on the '70s vibe."
KC on…. One piece or bikinis
"One pieces have made a huge comeback. Think Elle McPherson in the Dr Pepper ads meets Pammy in her Baywatch cozzie. Super-sexy, high cut, low back. Great for post beach sundowners too – just throw on a pair of shorts and off you go!
Personally, I am a big fan of keeping things simple. A great triangle bikini is hard to beat – the trick is to go for a great cut – and high quality fabric is a must (to avoid those baggy bottoms in the surf!)."
The A-Z of Australian swimwear designers and brands
Kickstart your summer with the comprehensive guide to swimwear labels big and small coming out of sunny Australia.
Retailer shipping times
Right, where to buy the brands you love and who's going to deliver to your door in time for some serious sunshine soaking this weekend.
| RETAILER | FREE SHIPPING | DELIVERY TIME | EXPRESS SHIPPING | DELIVERY TIME | IS IT WORTH IT? |
| ASOS | Orders over $40 | 6 Business days | Orders over $125, free when code applied $14.99 for orders below | 2 Business days | Express shipping, yes! |
| Boohoo | No free shipping. $7.99 super saver shipping. | Up to 10 working days | $14.99 | Up to 5 business day | Super Savershipping, yes! |
| City Beach | Orders over $75 | 7 to 10 business days | $9.99 | 2-4 business days | Express shipping, yes! |
| David Jones | Orders over $100 | 3-7 Business days | $15 | Same day | Min. spend is a little expensive |
| General Pants | Orders over $75 | Next day | Orders over $75, free $10 for orders below | Next day | Yes! |
| Missguided | $5 or free over $100 | 4-7 working days | $10 | 2-4 working days | Yes! |
| Princess Polly | Orders over $50 | Next day | Orders over $50 $6 for orders below | Next day | Yes! |
| Showpo | Orders over $50 | Next day | Orders over $50, free | Next day | Yes! |
| SurfStitch | Orders over $50 | 1-5 business days | Orders over $50, free $5.95 for orders below | Next day | Express shipping, yes! |
| THE ICONIC | Orders over $50 | Next day | Orders over $50, $12.95 for orders below | 3-5 hours | Yes! |
Designers to keep an eye on
Ok, She Made Me might not be the newest kid on the boho-block but since the label's debut in 2013 by Chloe Dunlop, the Gold Coast brand is going from strength to strength.
Worn by A Bikini A Day's Tash Oakley, the handmade crochet bikini sets have us ready to ditch the 9-5 and shack-up beachside for ever and ever.
Another fellow Gold Coast-er, (Queensland, you good thing, you) Becky Jack started Peony Swimwear in 2013. The handmade bikini label knows how to make a killer printed 'kini perfect for those sun-drenched days and sun-kissed cheeks.
Her Line came into our lives and closets in 2014 by Sydney designer Tuyen Ngyuen. The brand embodies a modern, simple and sophisticated style born from a love of Sydney summers. Because who doesn't love a Sydney summer?! This is a label to watch (and shop!) this summer.
Swimsuit shapes
Whether you've been #blessed with big boobs or a big bum, here is the breakdown of swimsuit shapes on the market right now.
- Triangle
- Bandeau
- Halter-neck
Bottoms
- Brazilian
- Bikini
- Brief
- High Waisted
One pieces
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