Charts: Paramount Plus hits #1 for six! Prime Video up, Disney Plus down
The June 2023 Australian Streaming TV Charts see Paramount Plus holding off competition from Prime Video and Apple TV Plus, as Disney Plus slides.
It's the sixth month in a row that the streaming app has held onto top spot, enjoying a stellar run of new and in-demand TV shows at an affordable price point. Quite the combination during the cost-of-living crisis.
When the top 100 most in-demand shows were analysed by Finder and filtered just to new arrivals for 2023, Paramount Plus holds an impressive 25% market share. Significantly ahead of Amazon's Prime Video and Apple TV Plus at 16.5%.
Leading the charge this month were top 10 performers Yellowjackets and South Park. While Last King of The Cross, 1923, Rabbit Hole and Star Trek: Picard also performed admirably. It could have been better, too, but new arrival Fatal Attraction only managed 69th.
Prime Video and Apple TV Plus spike
After a couple of poor months, Prime Video bounced back to take 2nd spot thanks to the launch of Citadel and Jury Duty, and customers re-engaging with The Marvelous Mrs. Maisel. Month-on-month growth of 28% will bring a smile to the streamer's face, but it's unlikely to last. A significant 43% price increase will apply plenty of pressure to the apps value proposition in next month's TV charts.
It was also a strong month for Apple TV Plus. While its 3.46% market share of the top 10 most in-demand shows in Australia is hardly inspiring, that represents growth of 86% month-on-month. The app's catalogue is well-regarded critically, and is starting to gain some traction with punters. Ted Lasso, the 2nd most in-demand show of the month, is the star attractions, but a new season of For All Mankind, the debut of Silo, and continued love of Shrinking are also notable.
BINGE vs Foxtel Now
The two apps now share near identical content, at least when it comes to those shows that make the top 100 most in-demand properties each month. Where initially BINGE was something of a Foxtel-lite service, it's hard to argue that is still the case. It makes the significant price gap between the two services challenging to justify.
Succession, available on both services, was the most in-demand show of this period. In fact, between Succession, The Last of Us and Game of Thrones, BINGE and Foxtel Now have held nearly every number one show spot this year. Only pipped once by The Mandalorian on Disney Plus.
Did the Netflix password crackdown hurt?
Netflix has been in the news this month thanks to its crackdown on password sharing. The app's continued slide down the charts over the course of 2023 makes you wonder why Netflix has been regularly upping prices and restricting user access.
The Netflix slide didn't continue in the June 2023 TV Charts, and in fact there was a slight bump in value. However, almost 50% of the content on Netflix contributing to its value proposition is legacy content. Only Bebefin, in the top 100 shows, was released in 2023, with much of its value coming from either non-exclusives, or Stranger Things and The Blacklist.
Disney Plus decline
It wasn't a good month for the Mouse House either. Since the inception of the Australian TV Streaming Charts, in June 2023 it tallied its lowest value proposition yet. While Disney Plus' score of 46 is solid, by comparison, Paramount Plus is more than 2 times better value at 106.
The concern comes from its over-reliance (a category-high 50%) on legacy content. Not a single show that has debuted in 2023 made the top 100, with the likes of The Mandalorian, The Owl House and The Simpsons key contributors.
It's a similar story at Stan, where a lack of cut through on new 2023 releases is holding back its value proposition to users.
9Now and SBS On Demand soar
Over on the free charts, it was a stellar month for 9Now, which booked a consecutive position in the top spot. Growth of 72% came down to its news programming, with A Current Affair, 60 Minutes and Today all registering in the top 100. But LEGO Masters Australia continues to burn brightest for the network.
SBS On Demand also had a mega month, climbing two spots to 2nd mostly thanks to the popularity of its nature survival show Alone.