Australian streaming subscriptions set to triple by 2022
Time to increase your broadband and mobile data quota.
There’s little doubt that streaming media services such as Netflix, Stan and Foxtel Now have had a significant impact on the way that Australians consume digital media. According to figures from Ovum commissioned by nbn, we’re only going to see this increase, with just under 7 million Australians expected to be streaming media subscribers by 2022.
That means that Australians will flock to such services at a more rapid rate than the predicted global growth in subscription services, because while we’re tripling subscriber numbers, the overall market is only expected to double in size in that time frame.
Ovum’s analysis suggests that it’s the subscription streaming services that will win out over direct rental IPTV options such as Apple’s iTunes Store, gobbling up some 70% of the estimated $1 billion in revenues.
On the NBN front, the impact is already being felt. Prior to March 2015 nbn estimated that the average NBN user was getting through around 70GB of data usage per month. Right now, that figure sits at 148GB per month, more than double with streaming video seen as the key culprit.
While it’s unlikely that we’ll see significant rises in subscription prices over that time, it does pinpoint one factor that you should keep in mind when choosing an NBN plan, and that’s data provisioning. While the plan you sign up for today may meet your current needs, with most plans running over multiple years, it’s sensible to plan for future consumption requirements.
Not certain about your NBN options? You can check the status of the NBN build in your area and available plans with our dedicated NBN tracker.
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