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Australian sale events in 2021 (and beyond)


Plan your shopping sprees ahead of time with our run-down of the biggest Australian sale events in 2021 and beyond.

Note: You're currently looking at sales dates for 2021. Click here for the 2022 version.

To paraphrase Cosmo Kramer: paying full price is for suckers. Throughout 2021 and early 2022, Australian shoppers will be able to score huge discounts by taking advantage of multiple online sales. But keeping tabs on all these different shopping events can be tricky. That's where this list comes in.

From Valentine's Day to the diametrically opposed Singles' Day, here are the online sales Australians need to know about. To make life easier, we've included Save The Date icons for key shopping events – simply click on your preferred app to add the sale to your online calendar.

Top 3 daily deals


  • Green Monday. Green Monday is hosted on the second Monday of December, which is 13 December this year. It marks the cut off date for delivery in time for Christmas, although recent improvements to shipping has blurred the date somewhat. Nevertheless, online retailers are likely to offer discounts for last-minute shoppers during this time period.
  • Free Shipping Day. This is the last day that Australian retailers will guarantee delivery before Christmas for online shoppers. (As above, this date is a lot greyer than it once was.) Select Australian retailers will be offering free delivery on online orders on this day. 2021's Free Shipping Day is on 15 December.
  • Boxing Day. Despite stiff competition from Black Friday and Prime Day, Boxing Day remains one of the biggest shopping events in Australia. It's one of the best times of year to score discounts on big ticket items like TVs and whitegoods. For the traditional shoppers out there, it's also one of the few sales on this list that will have a massive presence in physical stores. Mark 26 December on your shopping calendar.
    Save the date

January 2022

  • Back to school sales. Most Aussie schools return at the end of January after the long summer break. You can therefore expect retailers to start their "back to school" sales at the beginning of the month. Learn more at Finder's Back to school sales hub.
  • End of summer sales. Clothing retailers will start clearing out excess stock midway through summer to make room for new autumn and winter collections. This is the perfect time to stock up on breezy clothing. Most sales should start around 27 January and last through to the end of February.
  • Australia Day. Yes, even Australia Day has been commercialised. (Deal with it.) Online sale events will be popping up in the lead up to 26 January with discounts on fashion, home appliances, electronics and travel (fingers crossed!).

February 2022

    • Valentine's Day. The holiday for lovers has been a popular shopping event since the early 19th century. But the old tradition of gifting your valentine a card or box of chocolates has evolved to encompass every product under the sun. Retailers will therefore be offering special discounts on everything from gadgets to experience vouchers in the lead up to 14 February. Head to our Valentine's Day hub for gift ideas, things to do and shopping tips.
Save the date

    • Chinese New Year. In 2022, Chinese New Year will take place on 12 February and it remains a great excuse for a shopping spree. Enjoy wide-spread discounts across everything from electronics and homewares to fashion and accessories.
Save the date


    • Amazon Prime Day. Amazon Prime Day is an annual online shopping event exclusively for Amazon Prime members. The dates to mark in your calendar this year are 21-23 June. Amazon has proven itself to be a reliable place to score big discounts on Prime Day, particularly in the areas of fashion, video games and electronics. Head to Finder's Prime Day sales hub to see the best deals so far.
Save the date
    • EOFY sales. The End of Year Financial sale technically takes place on 30 June but plenty of sales will be starting early (as well as spilling over into the new month). We're anticipating sales on everything from home appliances and TVs to fashion and beauty products.
Save the date


  • Winter sales. As Aussies shiver their way through the middle of winter, retailers will start looking to clear their stock to make way for the season ahead. You can expect the big winter sales to start around 26 June through to the end of August. In addition to slashed winter fashion, you should also be able to score bargains on heaters, electric blankets and other winter-focused goodies.
  • Click Frenzy JUlove. Click Frenzy is an online-only shopping portal that hosts multiple events throughout the year. The Click Frenzy JUlove sale takes place on 13 July and gifts customers with some excellent discounts in the lead up to Christmas. This year the event is scheduled for 17 November.


  • Last chance winter sales. If you managed to avoid the temptation of winter sales in July, your patience is about to be rewarded. Most retailers will slash prices even further during August in a bid to get rid of their remaining winter stock. The downside is that you won't have long to wear your purchases before the weather warms up – think of it as building a cheap winter wardrobe for 2022.
  • Afterpay Day. Afterpay Day allows customers to pay off a purchase in 4 instalments with no upfront payment. Afterpay Day is a Black Friday-style sale run across multiple retailers with an emphasis on using the Afterpay platform. (You can also purchase most of the deals outright, if you prefer). The next Afterpay Day sale will take place in the second half of August with dates to be confirmed. You can expect to score up to 70% off across fashion, homewares, tech, luxury brands and more during the sale.


    • Father's Day. Father's Day takes place on 5 September this year. You can expect to see multiple dad-friendly sales in the preceding weeks, particularly across men's fashion and gadgets. You can take a look at the sort of deals that will be on offer by visiting our Father's Day sales hub.
    • Vogue Online Shopping Night. Vogue Online Shopping Night (AKA VOSN) is a fashion-centric online sale that starts at 12pm Tuesday 13 September and ends midnight Wednesday 14 September. The 38-hour shopping event is one of the only times of the year that you'll see big discounts on designer brands.


    • Black Friday "early-bird" sales. Black Friday doesn't officially kick off until late November (see below). However, most major retailers will have their Black Friday online sales hubs up and running well before this date. Over the past few weeks, we've seen Black Friday pre-deals from Amazon, Dyson, Apple, eBay and The Good Guys. In other words, the year's biggest shopping season has already started.
    Save the date


      • Singles' Day. As its name implies, this is an anti-Valentine's Day sale aimed at unattached shoppers, with an emphasis on buying gifts for yourself. It takes place on 11 November (the four "1s" in the date are meant to represent single people). You can find out more about the sale on Finder's Singles' Day hub.
    Save the date

      • Diwali. This Hindu festival of lights is a great time to pick up discounts on a fantastic range of consumer products. The festival itself lands on 4 November this year, and we're expecting to see a week-long sale event in the lead up to the celebration.
      • Black Friday. This annual US shopping event has recently become one of the premiere shopping events in Australia, giving Boxing Day a real run for its money. Every year, more and more retailers are getting on board and the discounts seem to get better and better. Make note of Friday, 26 November to enjoy big discounts just in time for Christmas. Find out more about this event on Finder's Black Friday sales hub.
    Save the date

    • Cyber Monday. Cyber Monday was originally conceived as the "Internet version" of Black Friday. However, seeing as most Black Friday deals are now available online, the 2 sales have sort of merged together. Most retailers now run the same deals from Friday through to Monday, including the weekend. This year it falls on 29 November.
      Save the date

    Deals you can get right now


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    Black Friday sale: Up to 75% off lingerie

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    Up to 60% off: EOFY Sale

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    Extra 10% off all Black Friday

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    Black Friday Extra 20% off + free shipping

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    Additional 5% off Black Friday promo prices

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    Get Additional 5% off Black Friday promo prices when you use the code FINDER5OFF on Creative Labs. Limited time offer. T&Cs apply.

    Black Friday Early Access: 25% off with code at Showpo

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    PlayStation 5 console bundles for $1,099.99

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    Image: Getty Images.

    The information provided is general advice only and does not take into account your individual needs, objectives or financial situation. Consider the product information and your own circumstances before you make any decision. Compare your options and get advice if you are uncertain.

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